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Crowdfunding – Asset Classes
  and Crowd Driven Models

           Markus Lampinen
           October 27, 2012
             CrowdFuture
Background – Grow VC

 Marketplace for startup funding
 Founded 2009
 “Everyone Funding Startups”
   –   2011 - $25M
   –   4000+ startups
   –   190+ countries
   –   Several raised rounds, first exits
 Big idea? To democratize startup funding
The Network Society: Networks
cause a comprehensive
restructuring of society at
large, they are breaking old
models of organization.
Crowdfunding is ..



 Small money, large crowd
 No gatekeepers, anyone can invest
WhyCrowdfunding?


   Same access to information
   Efficient and effective framework via direct participation
   New customer audiences
   Access to new asset classes

                              .. no one is as smart as everyone?
Securities Crowdfunding


 Equity investments
 Interest bearing loans
 Other models

 One model DOES NOT fit all cases
Who benefits?
 VC‟s and Angels get
   – More liquidity
   – More information
   – More validation and filtering by „the crowd‟

 Ordinary people
   – Get more equal opportunities and access

 Entrepreneurs
   – Engaged investors and validation
Summary: Grow VC Group
     Grow VC Groups pioneers funding models for companies globally
     The Group focuses especially to offer crowd based marketplace and
      community technology, and investment products that can work with
      or be used by 3rdparties
     Crowd Valley offers platform and back office functions for
      crowdfunding services
       – Already over 400 customer platforms in the network
       – #1 equity crowdfundingplatform in the world
     Mutual Seed Fund offers a crowdfunding co-investment service
     Grow Advisors, ChangeLab23 and Grow Global Program offer
      services to build startups globally




8
Grow VC Group – growvcgroup.com


Finance and Services                    Portfolio
                       Infrastructure
                                        Samples:
Over 16,500 investors
                               Over 4,300 startups

              Users from 200 countries
          Almost $35 Million investment money

                 10% monthly growth
       Dozens of investments, millions of money
          Over 400 3rd party crowdfunding
          networks on the platform
        The most global market place for equity

  10
Crowdfunding - Asset Classes and Crowd Driven Models
Equity Investments Are Just The Start
US statistics (Bureau of Economic Analysis, Feb 2010)

   The “professional investor” numbers
    – VC Market: $12.4B
    – Angel Investor market: $23B
       • 100 – 300K active angels
       • Only a few hundred in Silicon Valley

   The “ordinary people” market
    – “Informal investor market”: $162B
    – Household savings: $8000B+ and rising..
Crowdfunding is bigger than funding
the next Facebook or Google
Trust networks
challenge outmoded
models of control
Trust and Micro loans
People invest in..



 What they know and trust
 Who they know and trust
 What does it mean for crowdfunding?
A new language:
Read & write, participatory, conversational:
markets are conversations, marketing is a
conversation, business is a social science!
Connected Ecosystem is Needed
Connected Local Ecosystems


• One BIG Kickstarter?
• There is a reason the financial market is de-centralized
  with specialized brokers, marketplaces and exchanges
• Local operators like incubators, angel networks, brokers
  add credibility and transparency
• Who do you trust?




27.10.2012             www.growvcgroup.com               19
Crowdfunding Ecosystem

 It‟s important to build the framework for crowdfunding
  together with other investment models
       – Get other investors and money to participate
       – Help manage investments
       – Continuity for next funding rounds
 Investors can also offer other value
 There can be co-investment models, passive or active
 It is important to build co-operation with business
  angels, VC‟s, incubators and others in the ecosystem



  20                                  www.growvcgroup.com
Crowdfunding is Diverse

 Crowdfunding is not only for non-accredited investors
  or for equity investments
 Crowdfunding for institutional investors, high net worth
  individuals, accredited investors…
 Crowdfunding for equity, loans, real estate, specific
  properties or assets...
Case: Oil & Gas


 Oil and Gas properties in the US
 Crowdfunding for institutional investors, possibility to
  allow “normal people” to participate in the future
 Co-investments with mezzanine fund
 Typical deal $8M - $20M
Case: Real Estate


 Real estate is a known asset class, suffers from high
  entry costs and low liquidity
 Crowdfunding for accredited investors, possibility to
  allow “normal people” to participate in the future
 More efficiency and transparency in the process
Case: Grassroots Ecosystem


 Joint effort between university incubator, angel
  network and early stage fund
 Direct participation via crowdfunding to allow
  grassroots to reinforce itself
 Benchmarking “entrepreneurial ecosystem”
WE HAVE A DREAM:
moreequal opportunities,
        wherecompanies
       and investorsunite
 to accelerate innovation
Future
• Crowdfunding is here to stay, equity crowdfunding is just
  starting to grow
• Crowdfunding does not replace other models or solution for
  needs, it needs to work with the entire ecosystem
• A working, connected ecosystem is needed: It‟s crucial to
  build an ecosystem where different stakeholders and
  investment models work together, including crowdfunding
• Crowdfunding is not only for startup funding, it will have an
  impact on the whole finance sector and make it more
  effective




 26                            www.growvcgroup.com
Thank You

             Markus Lampinen
               CEO / Crowd Valley Inc
                +1 646 801 4054 (US)
              markus@crowdvalley.com
             845 Third Avenue, New York




27.10.2012      www.growvcgroup.com       27

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Crowdfunding - Asset Classes and Crowd Driven Models

  • 1. Crowdfunding – Asset Classes and Crowd Driven Models Markus Lampinen October 27, 2012 CrowdFuture
  • 2. Background – Grow VC  Marketplace for startup funding  Founded 2009  “Everyone Funding Startups” – 2011 - $25M – 4000+ startups – 190+ countries – Several raised rounds, first exits  Big idea? To democratize startup funding
  • 3. The Network Society: Networks cause a comprehensive restructuring of society at large, they are breaking old models of organization.
  • 4. Crowdfunding is ..  Small money, large crowd  No gatekeepers, anyone can invest
  • 5. WhyCrowdfunding?  Same access to information  Efficient and effective framework via direct participation  New customer audiences  Access to new asset classes .. no one is as smart as everyone?
  • 6. Securities Crowdfunding  Equity investments  Interest bearing loans  Other models  One model DOES NOT fit all cases
  • 7. Who benefits?  VC‟s and Angels get – More liquidity – More information – More validation and filtering by „the crowd‟  Ordinary people – Get more equal opportunities and access  Entrepreneurs – Engaged investors and validation
  • 8. Summary: Grow VC Group  Grow VC Groups pioneers funding models for companies globally  The Group focuses especially to offer crowd based marketplace and community technology, and investment products that can work with or be used by 3rdparties  Crowd Valley offers platform and back office functions for crowdfunding services – Already over 400 customer platforms in the network – #1 equity crowdfundingplatform in the world  Mutual Seed Fund offers a crowdfunding co-investment service  Grow Advisors, ChangeLab23 and Grow Global Program offer services to build startups globally 8
  • 9. Grow VC Group – growvcgroup.com Finance and Services Portfolio Infrastructure Samples:
  • 10. Over 16,500 investors Over 4,300 startups Users from 200 countries Almost $35 Million investment money 10% monthly growth Dozens of investments, millions of money Over 400 3rd party crowdfunding networks on the platform The most global market place for equity 10
  • 12. Equity Investments Are Just The Start US statistics (Bureau of Economic Analysis, Feb 2010) The “professional investor” numbers – VC Market: $12.4B – Angel Investor market: $23B • 100 – 300K active angels • Only a few hundred in Silicon Valley The “ordinary people” market – “Informal investor market”: $162B – Household savings: $8000B+ and rising..
  • 13. Crowdfunding is bigger than funding the next Facebook or Google
  • 16. People invest in..  What they know and trust  Who they know and trust  What does it mean for crowdfunding?
  • 17. A new language: Read & write, participatory, conversational: markets are conversations, marketing is a conversation, business is a social science!
  • 19. Connected Local Ecosystems • One BIG Kickstarter? • There is a reason the financial market is de-centralized with specialized brokers, marketplaces and exchanges • Local operators like incubators, angel networks, brokers add credibility and transparency • Who do you trust? 27.10.2012 www.growvcgroup.com 19
  • 20. Crowdfunding Ecosystem  It‟s important to build the framework for crowdfunding together with other investment models – Get other investors and money to participate – Help manage investments – Continuity for next funding rounds  Investors can also offer other value  There can be co-investment models, passive or active  It is important to build co-operation with business angels, VC‟s, incubators and others in the ecosystem 20 www.growvcgroup.com
  • 21. Crowdfunding is Diverse  Crowdfunding is not only for non-accredited investors or for equity investments  Crowdfunding for institutional investors, high net worth individuals, accredited investors…  Crowdfunding for equity, loans, real estate, specific properties or assets...
  • 22. Case: Oil & Gas  Oil and Gas properties in the US  Crowdfunding for institutional investors, possibility to allow “normal people” to participate in the future  Co-investments with mezzanine fund  Typical deal $8M - $20M
  • 23. Case: Real Estate  Real estate is a known asset class, suffers from high entry costs and low liquidity  Crowdfunding for accredited investors, possibility to allow “normal people” to participate in the future  More efficiency and transparency in the process
  • 24. Case: Grassroots Ecosystem  Joint effort between university incubator, angel network and early stage fund  Direct participation via crowdfunding to allow grassroots to reinforce itself  Benchmarking “entrepreneurial ecosystem”
  • 25. WE HAVE A DREAM: moreequal opportunities, wherecompanies and investorsunite to accelerate innovation
  • 26. Future • Crowdfunding is here to stay, equity crowdfunding is just starting to grow • Crowdfunding does not replace other models or solution for needs, it needs to work with the entire ecosystem • A working, connected ecosystem is needed: It‟s crucial to build an ecosystem where different stakeholders and investment models work together, including crowdfunding • Crowdfunding is not only for startup funding, it will have an impact on the whole finance sector and make it more effective 26 www.growvcgroup.com
  • 27. Thank You Markus Lampinen CEO / Crowd Valley Inc +1 646 801 4054 (US) markus@crowdvalley.com 845 Third Avenue, New York 27.10.2012 www.growvcgroup.com 27

Editor's Notes

  • #4: Ipod shuffle storyIn a mass media society, the basic units are the large collective ‘masses’. In contrast, a network society is based on individuals who form voluntary connections with other individuals regardless of location. In a network society, the network becomes a basic unit of organization at all levels (individuals, groups and organizations). Online social networks, media networks and technology networks act as the catalysts for a networked society.