Crowdopolis 14-slides-caleb-light-wills tongal
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The document discusses keys to success for crowdsourcing projects, noting that it is important to clearly define the problem, break tasks into steps, establish transparent judging criteria, embrace unexpected solutions, and listen to participant feedback. It also advocates making the process fun and incentivizing participants in order to engage different types of individuals from innovators to laggards. Overall, the document provides advice for effectively managing crowdsourced projects and communities.
Crowdopolis 14-slides-caleb-light-wills tongal
- 1. Keys to Success Caleb Light-Wills Senior Vice President
- 3. by http://dailycrowdsource.com Relative % of customers Innovators & tech enthusiasts Early adopters & visionaries Early majority pragmatists Late majority conservatives Laggards & skeptics
- 5. by http://dailycrowdsource.com Pain Abundance Connectivity Transparency Feedback
- 10. by http://dailycrowdsource.com TODAY’S AD BUYS ARE TWICE AS EXPENSIVE And 1 / 4 as effective
- 11. by http://dailycrowdsource.com Exponential growth in potential advertising channels 1,500 1,000 500 0 75,000 60,000 45,000 30,000 15,000 0 1988 2003 2008 2013
- 13. by http://dailycrowdsource.com • Clients know who’s doing the work • Creators know what they stand to make • Everyone knows the rules of engagement
- 15. by http://dailycrowdsource.com $1 $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 $9,000,000 $10,000,000 04/12 11/12 04/13 06/13 09/13 01/14 04/14 05/14 07/1404/09
- 16. by http://dailycrowdsource.com Innovators & tech enthusiasts Early adopters & visionaries Early majority pragmatists Late majority conservatives Laggards & skeptics
- 18. by http://dailycrowdsource.com 10. Clearly define the problem you are trying to solve 9. Build a frame, not a spec for a finished work 8. Know what you don’t want and what you MUST have 7. Break tasks down into steps to allow for feedback and skill specialization 6. Consider your incentives, they matter 5. Establish simple and transparent judging criteria and stick to them 4. Don’t let your participants lose focus 3. Embrace unexpected solutions 2. Pay attention to what the chorus of voices is saying 1. Make it fun