Crowdsourcing with purpose and value
0 likes334 views
The document outlines 7 things crowdsourcing companies still need to do to improve, along with 3 predictions for the future. The 7 things are: 1) consolidate by joining forces with peers, 2) innovate business models and value propositions, 3) take responsibility for crowd compensation models, 4) encourage broader adoption, 5) focus efforts on delivering value, 6) move beyond just collecting big data to achieving measurable results, and 7) think bigger with bold ideas rather than more platforms. The 3 predictions are that companies will break out or fail, new intelligence mechanisms will replace just collecting big data, and commerce will be the next step after content and community development.
Crowdsourcing with purpose and value
- 1. C O N F I D E N T I AL Crowdsourcing with purpose and value — OUR RESPONSIBILITY AS LEADERS — 7 THINGS WE STILL NEED TO DO (+3 PREDICTIONS) Shelley Kuipers • Crowd Dialog • 27 August, 2015 • Helsinki
- 2. C O N F I D E N T I AL If you could rethink the last 10 years, what would you change?
- 3. C O N F I D E N T I AL 7things we still need to do
- 4. C O N F I D E N T I AL 1. CONSOLIDATE There are too many me-too companies. Look at your peers, join forces, be open.
- 5. C O N F I D E N T I AL 2. INNOVATE We need to innovate our industry, our value propositions, our business models. Be honest about what’s not working. Throw it out, start over, just be better.
- 6. C O N F I D E N T I AL 3. TAKE RESPONSIBILITY We need to take responsibility for the crowd compensation models we’ve created. Ensure they are focused on long term benefit to crowd participants; aim for more than fair reward for contributions, they are our lifeblood.
- 7. C O N F I D E N T I AL 4. ENCOURAGE ADOPTION We need to ramp up our efforts on encouraging broad adoption by global organizations. Be a marketer and evangelist. Make ambitious commitments.
- 8. C O N F I D E N T I AL 5. FOCUS ON VALUE We need to focus the majority of our efforts on delivering value to our stakeholders. Be a doer and a producer. Follow through on your commitments. Over-deliver and walk the talk.
- 9. C O N F I D E N T I AL 6. FOCUS ON RESULTS We need to move beyond big data. What the hell are we doing with it? Focus on measureable results, sustainable value creation, and being winners.
- 10. C O N F I D E N T I AL 7. THINK BIG We need more big ideas, not more crowdsourcing platforms. Roll up your sleeves, get to work, think big and be bold. Fear is your friend!
- 11. C O N F I D E N T I AL “To do good, you actually have to do something.” – Yvon Chouinard, Founder, Patagonia
- 12. C O N F I D E N T I AL 3predictions
- 13. C O N F I D E N T I AL 1. BREAKOUTS There will be breakouts amongst us (and if we don’t break out or perhaps join forces, some of us will fail).
- 14. C O N F I D E N T I AL 2. INTELLIGENCE There will be the development of new intelligence mechanisms (shifting from big data to intelligence).
- 15. C O N F I D E N T I AL 3. COMMERCE First came Content, and then Community, now it’s time for Commerce (it’s the next step, products tagged & ingested for seamless purchase – or pre-purchase).
- 16. C O N F I D E N T I AL “Fashion is like walking a tightrope. You risk falling off into the ridiculous, but if you stay on you triumph.” –Vivienne Westwood
- 17. C O N F I D E N T I AL LET’S TALK AFTER! Questions?
- 18. C O N F I D E N T I AL @shelleykuipers shelley@betterventures.co www.betterventures.co