Crowdspring
- 1. CROWD SPRING
- 2. Description of the business It is a team who offers possibilities to companies to improve their comunication . The concept is : A buyer posts a project by chosing what he wants (logo,illustration, website…). Then, he adds desccription about the project. Finally, he gives an amount of money for the project. After that several creatives will choose this project and will create. The project has to reach 25 entries, in order that the buyer has his money back. Entries are the number of propositions made by the creatives for a project.
- 3. What problems does it solve for? CUSTOMERS Ideal for a small company which doesn’t have a lot of money to make a good communication campaign. Good way of communication for a start-up because the project manager knows the end of the creation; he is the one who asked for an end-date. Managers save money and time A good Return On Investment Buyers can benefit from creation from people worldwide
- 4. What problems does it solve for? CUSTOMERS Safe environment for the buyers Thanks to this concept, the company can grow faster, it can renew its communication easier without spending too much money Buyers can be confident towards the compagny because one of the co-founder is an attorney.
- 5. What problems does it solve for? CREATIVES Creation of their profil To Set up a portfolio of their realisation To make them known To Earn money To improve their talent by discussing with buyers and other creatives
- 6. What problems does it solve for? OWNER OF THE COMPANY To make money To gain more and more customers To help people To do what they like doing, to reach their own objectives To give a good image of the company by making a safe area for both buyers and creatives
- 7. Groups served People around the world Small business One-man shops Individuals Big companies Whoever will ask help to crowdSPRING, the team will be there to answer the customers’ needs
- 8. The business model used on the web: Brockerage Model Marketplace Exchange Community Model Social Networking Services Manufacturer (Direct) Model Purchase
- 9. The revenues sources Fees 15% Brockerage model Portfolio crowdSPRING appeared on Facebook and Twitter. It can make the concept known, so it brings new buyers and so more revenues.
- 10. Competitors BootB www.bootb.com It’s a direct competitor of crowdSPRING Moreover, they are working more with big companies. They look like more diversified Denook www.denook.com It is another competitor of crowdSPRING It offers the same services that crowdSPRING.
- 11. Can the model apply offline? It’s a model which can apply online only. Everything is done via internet : posting of the project, the payment, the presentation of the creatives. The work done by creatives is on computer so it is easier to use an online way to present their creation to the buyer. No need to take appointement with all the creatives to see their realisations, too much waste of time. Online, it is faster.
- 12. A sustainable model No need agency to welcome buyers. Only a website and its maintenance. Less use of energy Small team
- 13. How to stretch the business? INCREASE USERS OR CUSTOMERS By attracting more big companies More communication about their company, what they are doing. More communication about their activity but not only in specialised magazines or newspapers
- 14. How to stretch the business? EXPAND REVENUES SOURCES - NEW ONES Partnership More advertising from companies’ partner Contest Creation and sale of a book with some of the best realisations, organised by activities sector.