Excelling at Customer Service Team Freudian; MG 351
What is Excellent Customer Service? Excellent customer service is the ability of an organization to consistently exceed the customer's expectations  (AboutCustomerService.info) When?  Before, during and after    the sale
When does customer service count? Before, during and after the sale
Why is customer service important? Only 4% of customer bother to tell companies something is wrong The rest defect when the next opportunity comes along It costs 6 to 10 times more to acquire a new customer than keep an existing The impact of poor customer service is  HUGE!
Excellent Customer Service A man is traveling and wants to send purchases to his home from the hotel.    Here are two scenarios:
Excellent Customer Service Concierge #1: “The post office is around the corner. I estimate it will cost you $11.00.” Concierge #2: “I’ll be happy package them up and drop them off at the carrier of your choice. Since you have additional travel, I will send them out in 3 days to ensure you are home to receive them. Now, let’s pick a carrier…”
Excellent Customer Service Would you agree that  choice #2  could earn this customer for life? Concierge #2: “I will be happy to package them up and drop them off at the carrier of your choice. Since you have additional travel, I will send them out in 3 days to ensure you are home to receive them. Now, let’s select a carrier…”
Positive Attributes Friendly  – smile, be warm and caring Accurate  – do it right the first time Accountable  – resolve problems fast or follow-up if needed Simplicity  – make it easy for the customer Respect  – be grateful for their business, lookout for their interest
 

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Cs Training 2009 01 26a

  • 1. Excelling at Customer Service Team Freudian; MG 351
  • 2. What is Excellent Customer Service? Excellent customer service is the ability of an organization to consistently exceed the customer's expectations (AboutCustomerService.info) When? Before, during and after the sale
  • 3. When does customer service count? Before, during and after the sale
  • 4. Why is customer service important? Only 4% of customer bother to tell companies something is wrong The rest defect when the next opportunity comes along It costs 6 to 10 times more to acquire a new customer than keep an existing The impact of poor customer service is HUGE!
  • 5. Excellent Customer Service A man is traveling and wants to send purchases to his home from the hotel. Here are two scenarios:
  • 6. Excellent Customer Service Concierge #1: “The post office is around the corner. I estimate it will cost you $11.00.” Concierge #2: “I’ll be happy package them up and drop them off at the carrier of your choice. Since you have additional travel, I will send them out in 3 days to ensure you are home to receive them. Now, let’s pick a carrier…”
  • 7. Excellent Customer Service Would you agree that choice #2 could earn this customer for life? Concierge #2: “I will be happy to package them up and drop them off at the carrier of your choice. Since you have additional travel, I will send them out in 3 days to ensure you are home to receive them. Now, let’s select a carrier…”
  • 8. Positive Attributes Friendly – smile, be warm and caring Accurate – do it right the first time Accountable – resolve problems fast or follow-up if needed Simplicity – make it easy for the customer Respect – be grateful for their business, lookout for their interest
  • 9.