CSP_BrandGuidelines

guidelines
Visual identity
2010

Contents
03 Introduction
04 Our brand
Our core elements
07 Our logo
08 Exclusion zone and minimum size
09 National logos
10 Logo variants
11 The badge
13 Colour palette
14 Logo colourways
15 Typography
16 Image style
Visual system
19 Organics
Applications
22 Stationery
23 General folder
24 Information leaflet
25 Annual report
26 Frontline
27 Legal services leaflet
28 Report
29 Text pages
30 Joint venture
31 Membership leaflet
32 Direct mail
33 Student poster
34 Newsletter
35 Fact sheet
36 Campaign materials
37 Screen saver
38 Exhibition stand
39 Promotional materials
41 Contact us

Introduction
Welcome to the Chartered Society of Physiotherapy (CSP) visual identity guidelines.
These guidelines have been developed as part of our corporate identity review 2010.
They are to help the CSP use its brand and logos in a consistent and effective way.

The strength of our brand will ensure the CSP promotes the role and value of
physiotherapy, physiotherapists and associated health workers in a compelling way.
It will also ensure the CSP is better recognised and understood, and will enable us to
develop a stronger relationship with members, other stakeholders and the general
public. This will help us achieve our goals.
This book will provide you with all the essential elements of the CSP brand, and it
should always be your reference when considering any project with a visual element.
If you need further advice or help, you should contact the CPS’s Marketing and
Communications function for guidance.
Visual identity guidelines Back to contents03

Why is our brand important?
Our brand is at the heart of the CSP’s work to promote
the value of physiotherapy, physiotherapists and
associated health workers.
To be successful, the CSP needs to effectively support
our members and the profession by making sure that
we are known and respected by the right people, and
can influence their thinking and actions.
It’s our way of communicating our messages so
they stand out in a clear and engaging way, to build
a relationship with members and potential members,
health sector stakeholders, politicians and the
general public.
Our brand has two key elements, the brand positioning;
the key themes that guide all our messages, and the visual
brand identity; the way we visually express these messages
across all our materials and communications.

Our brand positioning
Our brand positioning defines what we do,
why we do it and how we do it.
What we do
Our area of business
To lead, promote and represent physiotherapy to
improve people’s lives
Our status
The voice of physiotherapy
Why we do it
Our ambition, how we want to
change the world around us
Transforming the nation’s quality of life
through physiotherapy
Our values, the principles that drive us
Driving excellence in physiotherapy practice within
modern healthcare
A commitment to excellent CSP services and
quality healthcare
How we do it
Our style and personality
Influential
Active and energetic
Well-informed
Knowledgeable
Our qualities; what we promote to others
Expert
Responsive
Professional

Our logo
The core logo is a key element of the Chartered
Society of Physiotherapy’s identity. It should only
ever be used by the Society. Individual members
and professional networks are not permitted to
use it unless prior authorisation has been given
by a CSP director. This may happen when a specific
group or member works directly on a campaign or
event with the CSP in an agreed joint collaboration.
The logo is made up of two elements: the name
and the ‘dynamic shapes’. To maximise their
impact, they have a fixed relationship that must
remain consistent. The core logo should always
appear in Pantone®2755c, 55%Pantone®2755c
and Pantone®130c.
The logo must be seen on everything we produce,
from publications to stationery to banners. It must
always be applied consistently, in the Chartered
Society of Physiotherapy’s colour palette. It should
not be redrawn, digitally manipulated or altered.
The logo must always be reproduced from a master
reference. This is available in eps and jpeg format.
Eps: all professionally printed applications.
Jpeg: Microsoft programmes.
The logo files are available from the CSP’s
Publications Manager. Email: forbesn@csp.org.uk
PANTONE®
2755 C
PANTONE®
130 C
C 97 M 100 Y 0 K 28
R 33 G 7 B 106
C 0 M 35 Y 100 K 0
R 240 G 171 B 0

Exclusion zone and minimum size
Our logo
To ensure our logo has strong impact and
presence on every application an exclusion zone
has been created within which no text, images
or other graphic information may appear.
This is defined by the width of the word ‘OF’
as shown here.
The minimum size that the logo should appear
is 20mm in height.
20mm

National logos
These are the national logos for the Chartered
Society of Physiotherapy.
The logo must always have good contrast with
the background to ensure maximum impact
and accessibility on all our communications.
See page 14 for logo colour options.
It should not be redrawn, digitally manipulated
or altered. The logo must always be reproduced
from a master reference. This is available in eps
and jpeg format.

Logo variants
These are examples of logo variants for the
Chartered Society of Physiotherapy.
The horizontal logo (top left) should be used
where vertical space is limited, e.g. on the website.
The logo must always have good contrast with
the background to ensure maximum impact and
accessibility on all our communications. See page
14 for logo colour options.
It should not be redrawn, digitally manipulated
or altered. The logo must always be reproduced
from a master reference. This is available in eps
and jpeg format.

The badge
The Chartered Society of Physiotherapy is the
professional, educational and trade union body
for the UK’s 50,000 chartered physiotherapists,
physiotherapy students and associates
A professional network recognised by
the Chartered Society of Physiotherapy
The MCSP member badge is the official logo
for MCSP members to use. The members’
badge can be used by individual members as
a way of showing their membership. It should
also be used to reflect the members’ chartered
registered status and as an official stamp. You
can wear it as a logo on an item of clothing,
display it at your work or on your promotional
printed material and websites.
As part of our brand heritage, it is a recognised
and respected symbol of quality that will
appear on our certificates and other items.
The badge will be used to support our identity.
The members badge should be used by
professional networks as a way of showing
their association with the CSP and their
chartered registered status. The badge
should be used along with the strapline
on all stationery and websites.
See page 12 for an example application of
the badge.

The badge is generally used on the back pages
of our materials with approximately a 30/70
size relationship with the logo.
The Chartered Society of Physiotherapy is the professional,
educational and trade union body for the UK’s 50,000 chartered
physiotherapists, physiotherapy students and associates
The Chartered Society of Physiotherapy
14 Bedford Row, London WC1R 4ED
Tel +44 (0)20 7306 6666 Fax +44 (0)20 7306 6611
enquiries@csp.org.uk www.csp.org.uk
The Chartered Society of Physiotherapy is the
professional, educational and trade union body
for the UK’s 50,000 chartered physiotherapists,
physiotherapy students and associates
The badge

PANTONE®
370 C
PANTONE®
623 C
PANTONE®
7474 C
PANTONE®
397 C
PANTONE®
2755 C
PANTONE®
130 C
PANTONE®
2725 C
PANTONE®
2613 C
PANTONE®
152 C
PANTONE®
646 C
PANTONE®
674 C
PANTONE®
731 C
Colour palette
Our colour palette has been chosen to create
a distinctive and identifiable look and feel.
To represent the diversity of our work we
use a vibrant palette of twelve colours.
The palette should be used for all
communications. Black may also be used
for text and where colour reproduction is
not available. White may be used for text
on dark colours and for background areas.
Accurate colour reproduction is vital.
Always match the Pantone® or CMYK
references indicated. The RGB reference
is for on-screen usage only.
C 97 M 100 Y 0 K 28
R 33 G 7 B 106
C 0 M 35 Y 100 K 0
R 240 G 171 B 0
C 66 M 1 Y 100 K 25
R 91 G 143 B 34
C 96 M 9 Y 30 K 29
R 0 G 122 B 135
C 76 M 77 Y 0 K 0
R 100 G 89 B 196
C 74 M 100 Y 2 K 12
R 99 G 29 B 118
C 0 M 68 Y 100 K 0
R 225 G 112 B 0
C 14 M 2 Y 100 K 16
R 193 G 187 B 0
C 37 M 4 Y 23 K 10
R 157 G 188 B 176
C 74 M 30 Y 3 K 12
R 84 G 130 B 171
C 16 M 82 Y 0 K 0
R 197 G 94 B 155
C 11 M 68 Y 100 K 64
R 114 G 61 B 20

Logo colourways
The logo should only appear in the colourways
shown on this page.
If using the logo on images the background
must be clear with excellent contrast and
visibility. Our principle colours are blue Pantone
2755 C and yellow Pantone 130 C. Please see
the Chartered Society of Physiotherapy colour
palette for a breakdown of our colours.
The logo should never appear in a box.

Typography
FS Albert Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789
FS Albert Regular
123456789
FS Albert Bold
123456789
Our typeface is called FS Albert. It has been
chosen for its distinctive appearance and its
compatibility with the logo.
FS Albert should be used for all headings,
subheadings and body copy when producing the
Chartered Society of Physiotherapy materials.
When FS Albert is not available Arial should
be used for all copy.This may include on-line
applications and Microsoft PowerPoint
presentations. No other default typeface
should be used.
The typeface that should be used for all word
processed documents such as typed letters,
memos and internal reports is Arial.
Headings should always use staggered type
by adjusting positioning, size and colouration
to give the typography a sense of movement
on all layouts.
Body copy should be ranged left and ragged
right. Justified or centered type should be
avoided. There is a minimum point size of
9pt on 10pt leading for both typefaces to
ensure accessibility.
staggered
typography
example text
AlbertFS

Image style - physiotherapy
This selection shows examples of
photographs that reflect physiotherapy.
Our physiotherapy image style focuses on
the core aspect of physiotherapy treatment.
The style centres around natural people and
situations shot in a dynamic and impactful
way. The images are cropped to create a
more engaging perspective. Only use images
that are relevant and add value.

Image style - inspirational
This selection shows examples of our energetic
and inspirational image style. They look
beyond the straightforward to find a different
perspective. Consider cropping or unusual
angles to create effective communications
that engage the audience.

Organics
The organics shown opposite form the
underlying visual structure and must be
included on all of the Chartered Society
of Physiotherapy’s materials.
The organics are derived from the structure
of the human body. A library of six organics
has been created. They are available as eps
vector files.

Organics
Each organic can be cropped into, rotated
and used in any of the colours in our palette
to create a diverse range of materials.
The organics are used as outlined shapes and
in multiple solid shapes to create a sense of
movement within the layout.
When using outlines there should always be
one dominant outlined shape. This should
be similar in weight to the dynamic shapes
in the logo.
The duplicated outlined shapes should always
be placed on an adjusted angle and differ in
width to reinforce the movement aspect. (1-6)
The organics can also be used to contain images
within your layout. When using a single image
they should be contained within a single
organic, outlines are then used on various angles
(7). When using multiple images, you can use
a number of solid organic shapes (11) and also
contain individual images within a selection
of the shapes (12).
When using multiple shapes make sure all of
the shapes feel like they are heading in the
same direction of your layout to convey a
sense of movement.
1
4
7
10
2
5
8
11
3
6
9
12

Stationery
A N Other
Company name
Street name and number
Town or city
County
POSTCODE
2 November 2010
Dear Anyone
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elit, sed diamnonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
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placerat possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
nibh euis mod un tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam,
quisnostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea.
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Yours sincerely
Sender’s name
Position
14 Bedford Row
London WC1R 4ED
Telephone +44 (0)20 7306 6666
Fax +44 (0)20 7306 6611
Textphone +44 (0)20 7314 7890
www.csp.org.uk
Patron
Her Majesty The Queen
James Hale
Director of Marketing
and Communications
14 Bedford Row
London WC1R 4ED
Tel +44 (0)20 7306 6666
Fax +44 (0)20 7306 6611
Email enquiries@csp.org.uk
Textphone +44 (0)20 7314 7890
www.csp.org.uk
The design of our stationery is professional and
accessible. To help us achieve consistency in our
letterhead, compliment slips and business card
designs only the following designs should be
used. When typing letters please use our
digital typeface Arial.
The reverse of our business cards can be
personalized using our palette of organics
and colours.
A N Other
Company name
Town or city
County
POSTCODE
21 December 2010
Dear Anyone
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aliquam erat volutpat.
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placerat possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euis mod un tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
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amet, consectetuer adipiscing elit, sed diamnonummy nibh euismod tincidunt ut laoreet dolore
magna aliquam erat volutpat.
Yours sincerely
Sender’s name
Position
Patron
Her Majesty The Queen
14 Bedford Row
London WC1R 4ED
Tel +44 (0)20 7306 6666
Fax +44 (0)20 7306 6611
Textphone +44 (0)20 7314 7890
www.csp.org.uk

General folder
The example opposite shows the cover structure
for a folder.
The logo is always placed top left on the cover.
The colours should compliment the images
being used and be taken from our palette.

Information leaflet
The UK’s largest resource
of physiotherapy related
published information
www.csp.org.uk
CSP libraryand information
services
September 2010
All information leaflets should have a clear
message and keep the amount of text used to
a minimum. The headlines should always use
our staggered typography which conveys a
sense of movement within it.

Annual report
Annual Report 2009
Physiotherapy
...and we have the evidence
works
The annual report shown opposite uses our
typographic style to pull out key words in
the title. The image is contained within an
organic with two additional outlined shapes
to create movement.
The logo is always placed top left on the cover,
in a set size and position. The colours should
complement the image being used.

Frontline
frontlineTHE VOICE OF PHYSIOTHERAPY
High
wire
actLife on tour with
the world famous
Cirque du Soleil
Top leaders
What it is like to manage
other professions 24
Fellows
Prestigious awards
for physios 7
Viewpoint
Detecting what makes
patients tick 13
21 April 2010
VOL 16 NO 7
The Frontline magazine shown opposite
uses our organic shapes as a masterhead
for the magazine title.
The pullout typeface for our magazine is
Clarendon. Clarendon should be used for
all headings and sub-heads.
Magazine contents can be contained
within radius edged rectangles.

Legal services leaflet
Did you
As a member of the CSP you receive
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CSP members & their families receive
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Call CSP legal services on
Limited exclusions apply
0800 587 7519
know?
What you’ll receive?
This legal services leaflet shows how our brand
can incorporate larger amounts of body copy
within the layout whilst still using the organic
shapes effectively.

The contribution of physiotherapy to
integrated services for health and wellbeing
mental health
services
Commissioning
Report
The report shown opposite showcases our
distinctive, clear and powerful typographic
style within a solid shape.
The logo is always placed top left on the cover,
in a set size and position. The colours should
compliment each other.
Always consider the needs of people with
sight problems. Ensure your design is clear
with excellent contrast and visibility between
the text and the dominant colour.
When using solid organics to hold text,
always use transparencies to insure the
visibility of background outlines.

Text pages
Text pages use the colour palette and
our visual system to add emphasis and
highlight information.
Typography should be strong, distinctive
and clear. All text spreads should be well
structured. Different typeface weights
can be used to provide clear navigation
on the page.
Minimum point size for body copy is 9pt.
When designing for audiences considers
the needs of people with sight problems.
Body copy should be set in upper and
lowercase ranged left, ragged right.
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9
Commissioning Mental Health Services: the contribution of
physiotherapy to integrated services for health and wellbeing
Central
themes for
services
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feugiat nulla facilisis. Lorem ipsum dolor sit amet,
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te feugait nulla facilisi. Lorem ipsum dolor sit
amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. duis autem
velit esse molestie consequat, vel illum dolore
eu feugiat nulla facilisis at vero eros et accumsan
et iusto odio dignissim qui blandit consectetuer
adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam
erat volutpat.
Identifying needs
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Summary of key points
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Joint venture
Guidance for commissioners
a resource for providers
The Chartered Society of Physiotherapy in partnership with The Stroke Association
Services for the
long-term support
of stroke
survivors
Aspiring
to excellence
On occasions the Chartered Society of
Physiotherapy has joint ventures with
other organisations.
The joint venture example shown opposite
shows the relationship between the logos
as an equal partnership whilst also showing
how the organic shape can be used on a full
page image.
When using the organics on a full page image,
the movement of the lines should always follow
a similar movement to that of the image.
The organics can also be used to highlight a
particular aspect of an image to create focus.

Membership leaflet
Join
The benefits of being a member
www.csp.org.uk
the
todayCSP
Our membership leaflets should be distinctive,
clear and powerful.
This example shows how you can use a
selection of the provided organics to create
a layout that has a unique feel. This uses the
organics on more diverse angles that allow
you to use shapes as either holding devices
for text or images.

Direct mail
Application
membership
Surname or family name
Forename(s) or first name(s)
Name in which qualification was granted if different from your present name
Evidence of the name change - tick if sent a copy of your marriage
certificate/deed poll or other evidence of change of name (i.e., a sworn
statement) must be sent for inspection
Telephone
Mobile
Email (not a university email)
Date of birth
University qualified at
Year qualified
Nationality
Has your address changed since renewing your membership?
If the answer is yes, please complete this section:
14 Bedford Row London WC1R 4ED
Tel +44 (0)20 7306 6666
Fax +44 (0)20 7306 6611
Textphone +44 (0)20 7314 7890
www.csp.org.uk
Address
Town
County
Postcode
Country
For CSP use only CSP number
Date of administration d d m m y yy y
d d m m y yy y
newfor
Get
chartered!
You’ve earned it
A N Other
Company name
Town or city
County
POSTCODE
21 December 2010
There should be a clear aim for the mailing
and a specific target audience. These factors
should influence the design. Direct mail should
be engaging and use a single overall message
or story. Ensure there is a clear response
mechanism, such as the Chartered Society
of Physiotherapy email address. The logo
is always placed top left on the cover, in a
set size and position. The colours should
compliment one another

Student poster
Ask your CSP rep for an application pack,
alternatively call 020 7306 6666 or apply
on-line at www.csp.org.uk
Name and contact:
Membership beneﬁts include:
Expert advice, lobbying and representation
£10 million Professional Liability Insurance cover
Online CPD ePortfolio and downloadable resources
InteractiveCSP member network website
Reduced full member joining fee on graduation
Join
Physiotherapy
students
us!
The design of all posters should be bold
and simple and communicate clearly from
a distance.

Newsletter
Information for members March 2010
Employment Relations
and Union Services
Safety
Our MSD History
Five Years on Has
Anything Changed?
Share Your MSD
Experiences with us
Role of the CSP safety rep
1
In 2005 the CSP undertook a major research study
on work-related musculoskeletal disorders affecting
the physiotherapy workforce. What we learned is
that 68% of our members suffered a MSD sometime
during their career and that as a consequence 1 in
16 would likely leave the profession because of it.
Only 16% notified their line manager and only 10%
completed a workplace accident form.
32% members are injured in the first five years after
graduating. Younger physios and newly qualified
graduates are most at risk.
Late last year we received the findings of the Health
and Wellbeing of NHS Staff Review (also known as
the Boorman Review), which showed MSD is still the
leading cause in sickness absence and early ill health
retirement for staff.
The following factors could also be perpetuating the
problem for our members. Introduction of electronic
patient records and the correlating problems
of upper limb disorders through inappropriate
equipment/non adaptable work stations/furniture.
A reduction in physio admin time between patients
and an increase in patient throughput- brought
about by waiting list targets cutting physios and
associates’ down time to physically recover from
physical work.
We now have more members including new grads
working in the community dealing with manual
handling challenges on their own.
If you have had experiences of being injured and
suffering an MSD at work or are aware of physio
colleagues being put at risk we would appreciate
hearing from you. We would like to know if you
sought support and how your employer responded
to you. Did they make any changes to your work
situation or environment as a direct result?
Email Donna Payne, Health & Safety
Ofﬁcer at payned@csp.org.uk
Our safety reps aim to help resolve with you health
and safety problems that come up in your workplace.
Through the training they received and their legal
rights under health and safety regulations they can
challenge and seek alternative safer solutions. They
can assist in three ways.
Firstly they circulate information on best health and
safety practice and also the hazards members need
to be aware of.
Secondly, safety reps can facilitate discussions
between you and your colleagues or with managers
to improve understanding of what the problems are
and what can be done to resolve them.
14 Bedford Row, London WC1R 4ED Tel +44 (0)20 7306 6666 Fax +44 (0)20 7306 6611 Email enquiries@csp.org.uk www.csp.org.uk
Decline in new graduate posts in the NHS and
pressure on existing staff to work longer hours
without sufficient breaks or support.
news
Newsletter masterheads should be distinctive
and bold, and make full use of our graphic
system and colour palette. This example
shows how the system can be used to define
the position of specific information.

Fact sheet
Stroke
Physiotherapy is clinically effective
and cost effective in the treatment
of people who have had a stroke
Physiotherapy
Lorem ipsum dolor sit amet, delenit
consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat
volutpat. Ut wisi enim ad minim veniam,
quis nostrud exerci tation ullamcorper
suscipit lobortis nisl ut aliquip ex ea
commodo consequat. Lorem ipsum dolor
sit et amet, consectetuer adipiscing elit,
sed nonummy delenit augue dolore
te feugait nulla sit et elit facilisi.
Cost of stroke
• Lorem ipsum dolor, consectetuer adipiscing elit, vero diam
nonummy euismod tincidunt laoreet dolore magna aliquam.
• Ut wisi enim ad minim veniam, quis nostrud exerci aliquam
tation ullamcorper suscipit lobortis nisl ut aliquip ex commodo.
• Lorem ipsum dolor sit et elit amet, consectetuer adipiscing odio
elit, sed nonummy delenit augue dolore te sit et feugait laoreet
nulla facilisi tation ullamcorper.
Size of the problem
• Lorem feugiat nulla facilisis vero eros et accumsan et iusto odio
dignissim qui blandit praesent luptatum laoreet dolore magna
aliquam erat sit olutpat.
• lobortis nisl ut aliquip ex ea commodo consequat nibh euismod
tincidunt ut laoreet eiit euismod ullamcorper suscipit lobortis nisl
ut aliquip
• Ut wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis odio ut aliquip ex ea commodo
nisi consequat aliquam tation ullamcorper suscipit.
Early support discharge (ESD)
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse
molestie consequat, illum dolore eu feugiat nulla facilisis at vero eros
et accumsan sit et iusto odio dignissim qui blandit praesent luptatum
zzril elit delenit augue sit duis dolore feugait nulla facilisi. Lorem ipsum
dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Physiotherapy
works
Fact sheets use organics in a solid colour
as masterheads.
Typography should be strong, distinctive and
clear. All text spreads should be well structured.
Different typeface weights can be used to pull
out key information and create a hierarchy for
the content. Use an image that is appropriate to
the content of the fact sheet. The logo is always
placed bottom right on the cover, in a set size
and position. The colours should compliment
the image being used.

Campaign materials
physios say...
formove
HEALTH
fit for the future
>Physiotherapists and dietitians help you keep
your children active and eating healthily
physios say...
formove
HEALTH
The British Dietetic Association is the professional body and trade union for dietitians.
Tel: 0121 200 8080; Web: www.bda.uk.com; General Enquiries Email: info@bda.uk.com
This document is available in a format for people
with sight problems Tel: 020 7306 6666
THE CHARTERED SOCIETY OF PHYSIOTHERAPY
Web www.csp.org.uk
Tel +44 (0)20 7306 6666
0000121
If your child has a disability
Children with disabilities, special needs, limited mobility or developmental
co-ordination disorder, may require a more specialised exercise plan but most
can still enjoy and beneﬁt from a range of physical activities. For more information
about organisations who can help, contact the CSP on 0207 306 6666 or the
Association of Paediatric Chartered Physiotherapists at VA@apcp.org.uk
DISCLAIMER:The activities suggested in this guide have been designed to cover a range of abilities and
should not cause any harm. If you do experience pain or discomfort as a result of any of the activities,
stop immediately and speak to a health professional, such as a chartered physiotherapist or your GP
The Chartered Society of Physiotherapy is the professional, educational and trade union body for
the United Kingdom’s 48,000 chartered physiotherapists, physiotherapy students and assistants
Children with disabilities, special needs,
limited mobility or developmental co-
ordination disorder, may require a more
specialised exercise plan but most can still
enjoy and benefit from a range of physical
activities. For more information about
organisations who can help, contact the
CSP on 0207 306 6666 or the Association
of Paediatric Chartered Physiotherapists
at VA@apcp.org.uk
Move for Health is in support of Change4Life. In order to maintain
a healthy weight we need to eat better and move more. Many
families are making changes that will help them live healthier
and longer lives. Visit www.nhs.uk/change4life or call 0300 123 4567
for more information.
DISCLAIMER: The activities suggested
in this guide have been designed to cover
a range of abilities and should not cause
any harm. If you do experience pain
or discomfort as a result of any of the
activities, stop immediately and speak
to a health professional, such as a
chartered physiotherapist or your GP.
The British Dietetic Association
is the professional body and
trade union for dietitians.
General Enquiries: o@bda.uk.com
Tel: 0121 200 8080
Web: www.bda.uk.com
This document is available in
a format for people with sight
problems Tel 020 7306 6666
physios say...
formove
HEALTH
The British Dietetic Association is the professional body and trade union for dietitians.
Tel: 0121 200 8080; Web: www.bda.uk.com; General Enquiries Email: info@bda.uk.com
This document is available in a format for people
with sight problems Tel: 020 7306 6666
THE CHARTERED SOCIETY OF PHYSIOTHERAPY
Web www.csp.org.uk
Tel +44 (0)20 7306 6666
0000121
If your child has a disability
Children with disabilities, special needs, limited mobility or developmental
co-ordination disorder, may require a more specialised exercise plan but most
can still enjoy and beneﬁt from a range of physical activities. For more information
about organisations who can help, contact the CSP on 0207 306 6666 or the
Association of Paediatric Chartered Physiotherapists at VA@apcp.org.uk
DISCLAIMER:The activities suggested in this guide have been designed to cover a range of abilities and
should not cause any harm. If you do experience pain or discomfort as a result of any of the activities,
stop immediately and speak to a health professional, such as a chartered physiotherapist or your GP
The Chartered Society of Physiotherapy is the professional, educational and trade union body for
the United Kingdom’s 48,000 chartered physiotherapists, physiotherapy students and assistants
If your
has a
child
disability
The Chartered Society of Physiotherapy is the professional,
educational and trade union body for the UK’s 50,000 chartered
physiotherapists, physiotherapy students and associates
14 Bedford Row, London WC1R 4ED
Tel +44 (0)20 7306 6666 Fax +44 (0)20 7306 6611
enquiries@csp.org.uk www.csp.org.uk
Our visual identity should not be used in any
way that conflicts with the themes of campaign
materials. It should appear in a supporting role
and generally on the back of leaflets.

Screen saver
The screen saver example shown opposite
illustrates how the solid organic shapes can
work on-screen as a moving image to convey
the organic aspect of the brand.

Exhibition stand
Displays should be eye catching and informative.
They should make it easy for people to identify us.
Content of exhibition materials will be determined
by the circumstances in which they appear.
The Chartered Society of Physiotherapy colour
palette must be used. It is important that the
Chartered Society of Physiotherapy colours are
matched accurately on all materials, finishes and
surfaces, irrespective of the manufacturing process
or printing technique.

Promotional materials
Here are some examples of how you can
approach the design of promotional items
such as t-shirts and a USB stick. Select items
that are of a high quality and functional.
matched accurately on all materials, finishes
and surfaces, irrespective of the manufacturing
process or printing technique. It must always be
ensured that the printer achieves an accurate
colour match.

Promotional materials
Shown opposite are examples of promotional
items that relate directly to the physiotherapy
profession.
matched accurately on all materials, finishes
and surfaces, irrespective of the manufacturing
process or printing technique. It must always be
ensured that the printer achieves an accurate
colour match.

Contact us
For more information on the CSP brand and its application please contact:
Nicky Forbes
Publications Manager
forbesn@csp.org.uk

CSP_BrandGuidelines

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