CSR Direct for 2012
- 1. COGENT STEP RECRUITING: THE EXPERTS IN OUTSOURCED RECRUITING GROW YOUR BOTTOM LINE IMMEDIATELY RECRUIT EXPERIENCED, PRODUCTIVE AGENTS WITH COGENT STEP RECRUITING
- 2. WHY OUTSOURCE YOUR RECRUITING? Today’s market is an excellent recruiting environment • Seasoned professionals are seeking ways to be more productive • They’ve proven that they are in it for the long haul • They have experience and want to succeed
- 3. WHY OUTSOURCE YOUR RECRUITING? Build a solid foundation for growth • Create a professional recruiting strategy to grow your bottom line • Execute that strategy by partnering with Cogent Step Recruiting • Drive success, don’t wait for it!
- 4. WHY OUTSOURCE YOUR RECRUITING? Recruiting experienced, productive agents will... Increase your market share Make an immediate impact on your bottom line Raise your credibility in the marketplace Create excitement within your office
- 5. WHY OUTSOURCE YOUR RECRUITING? About Cogent Step Recruiting… • Professional recruiters committed to your growth We know real estate… • Combined 60 years of real estate & business experience We deliver results… • Distinct advantages of third party recruiting • Proven principles of outsourced specialization
- 6. RECRUITING & YOUR BOTTOM LINE Experienced Agent Contribution +5 Agents / Year +10 Agents / Year +15 Agents / Year $10,000 - $25,000 Year 1 $50,000 - $125,000 $100,000 - $250,000 $150,000 - $375,000 Year 2 $100,000 - $250,000 $200,000 - $500,000 $300,000 - $750,000 Year 3 $150,000 - $375,000 $300,000 - $750,000 $450,000 - $1,125,000 Your Bottom Line Growth After 3 Years + $300,000 - $750,000 $600,000 - $1,500,000 $900,000 - $2,250,000
- 7. COGENT STEP INTENSIFIES YOUR RECRUITING Step 1… Program Setup We work with you to… • Assess your brokerage strengths • Identify a strong value proposition…clear, concise & impressive Consult with you about… • Recruiting best practices, telephone and consultative interview techniques Collaborate to… • Set program objectives, timelines & key performance indicators
- 8. COGENT STEP INTENSIFIES YOUR RECRUITING Step 2…Send CSR Your Preferred Target List Step 3…The CSR Team Calls • Every Prospect is called up to 5 x before we leave a voice mail • We Call on different days at different times to maximize contact • Our Objective: …identify agent prospects who are interested in learning more about you • We Always: …leave them with a positive impression of your company!
- 9. COGENT STEP INTENSIFIES YOUR RECRUITING Step 4…We Fill Your Recruiting Funnel • As we call, we engage agents to find any hot buttons • We notify you immediately upon identifying them as an Agent Prospect • Some will be ready to meet and others will want to talk to you first
- 10. COGENT STEP INTENSIFIES YOUR RECRUITING Step 5…You Book the Face to Face Meetings For every 400 agents, we… …Speak directly with 320 Agents; CSR maintains an 80% connect ratio …Identify ‘interested’ Agents; 10 - 14% of your list or 32 – 45 Agent Prospects Your goals… …Hold 20 – 30 Face to Face Agent consultation sessions …Close 20% - Recruit 4 – 6 Experienced Agents …Add to your bottom line immediately …Create excitement and momentum in your office
- 11. COGENT STEP VALUE Your Strongest Investment; Recruiting Experienced Agents 400 Target Agents - $2,900 600 Target Agents - $3,900 Investment per agent recruited: Investment per agent recruited: 2 recruited - $1,450 3 recruited - $1,300 3 recruited - $970 4 recruited - $975 4 recruited - $725 6 recruited - $650 5 recruited - $580 8 recruited - $490
- 12. WHY COGENT STEP? Cogent Step will… Find and attract the highest value agents for your team Create a buzz in your office and in the marketplace Help you build more profit into your bottom line Assist in demonstrating that Your Company is building for the future… …. now!
- 13. COGENT STEP RECRUITING: THE EXPERTS IN OUTSOURCED RECRUITING CSR OUTSOURCED RECRUITING: PARTNERING WITH YOU TO HIRE EXPERIENCED AGENTS! Todd Shyiak, President Todd.Shyiak@CogentStep.com 250.682.2961 www.CogentStep.com