CSR report - communication

The document discusses how companies can effectively communicate their corporate social responsibility (CSR) initiatives. It recommends that companies take a long-term approach to CSR and engage their entire workforce. It also notes that most consumers now expect companies to operate responsibly and address social and environmental issues. The role of public relations in CSR is to get customers and employees involved in and supportive of initiatives by inspiring employees to participate and informing communities about the company's efforts to benefit them. Public relations should give companies a voice to inform and inspire others about their CSR work.