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Consumer’s Need for More Assurance on 
Ethical and Sustainable Manufacturing 
in the Footwear Industry 
2014 November 28th 
Yves MORIN 
CTC ‐ CEO 
UITIC (International Union of Shoe 
Industry Technicians) ‐ President 1
Part 1 
Where do we 
Start from ? 
2
Hourly Costs in Textile Industry 
Source : Werner International 2014 
 Germany : 30,03 $ / hour 
 USA : 17,71 $ / h 
 Poland : 5,70 $ / h 
 Bangladesh : 3,49 $ / h 
 Tunisia : 3,18 $ / h 
 Mexico : 3,06 $ / h 
 China : 2,65 $ / h 
 Bulgaria : 2,33 $ / h 
 India : 1,12 $ / h 
 Pakistan : 0,62 $ / h 
3
Development of Globalization 
Different labor costs from Northern Countries 
to Southern Countries 
Consumption in Wealthy Countries & 
Production in Developing Countries 
4
World Footwear Exportations 
Source :World Footwear Yearbook 2013 
5 
CENTRAL & NORTH AMERICA 
2% 
SOUTH AMERICA 
1% 
EUROPA 
11% 
AFRICA 
1% 
SOUTH PACIFIC 
1% 
ASIA & MIDDLE EAST 
85% 
TOTAL EXPORT 2012 : 13.500 MIO PAIRS
Social Issues : Identified 
Problems in Factories 
Source : Social Audits 
 Difficulties to apply labor laws, 
 Minimum wages very low or not applied, 
 Working days of 7 days a week, 
 Working hours over 16 hours a day, 
 Unpaid overtime, 
 No labor contracts, 
 Disadvantaged female labor force, 
 … 
6
Social Issue : Child Labor 
Source : U.S. Department of Labor’s Bureau of 
International Labor Affairs (Oct 2014) 
• 168 million children worldwide between the ages of 5 and 17 worked as 
laborers in 2013, 
• 85 million child laborers are engaged in hazardous work around the 
world. 
7
8 
Environmental Issues : 
Waste Water
Health & Consumer Issues 
Alert system such as RAPEX : 
European rapid alert system for non‐food 
dangerous products 
 Regulations such as Restricted Substance List 
 California Proposition 65 
 Alert system such as SIAR / IARAS : New ! 
SIAR : Sistema Interamericano de Alertas Rapidas, 
IARAS : Inter‐American Rapid Alert System, 
9 
 Regulations such as REACh : Registration, 
Evaluation, Authorisation and Restriction of 
Chemicals 
Europa 
Americas
Building Collapse ‐ Rana Plazza 
April 2013 
10
11 
Part 2 
Stakeholders : 
Consumers and NGO’s
Stakeholders : Examples 
12 
COMPANY Suppliers 
Sub 
contracters 
Employees 
Government 
NGO’s & 
Associations 
Importers 
Retailers 
B to B B to C 
Consumers 
Media 
Customers 
Unions 
Competitors 
« A person, group, or organization that has direct or indirect stake in an organization 
because it can affect or be affected by the organization’s actions, objectives, and policies »
Consumers 
« Havas Survey Findings : 
Likely, Desired 
and Future Behavior » 
Ref : Havas PR “ BeCause IT Matters ‐ 2014”
Brand Credentials will not be 
overlooked in the Future 
 DISAGREE…………………….. 
 NEITHER AGREE OR DISAGREE…. 
 AGREE………………………... 
Italy 
7 
30 
63 
Ref : Havas PR “ BeCause IT Matters ‐ 2014” 
US 
16 
39 
45 
China 
2 
21 
77 
Mexico 
8 
15 
77 
% 
« In the next year, I will 
consider the contribution to 
well‐being and sustainability 
of the brands I buy, more »
Would Like to Support 
Responsible Brands 
 DISAGREE……………………… 
 NEITHER AGREE OR DISAGREE…. 
 AGREE………………………… 
Italy 
5 
24 
71 
US 
13 
33 
54 
China 
2 
19 
79 
Mexico 
8 
8 
84 
% 
« I’d like to buy brands that let 
me support issues of 
well‐being and sustainability 
through my purchase » 
Ref : Havas PR “ BeCause IT Matters ‐ 2014”
Likely Loyalty to 
Responsible Brands 
 DISAGREE…………………….. 
 NEITHER AGREE OR DISAGREE.... 
 AGREE……………………….. 
Italy 
6 
27 
67 
US 
12 
29 
59 
China 
1 
14 
85 
Mexico 
8 
12 
80 
% 
« I am likely to be more 
loyal to brands that are 
responsible, ethical and 
sustainable » 
Ref : Havas PR “ BeCause IT Matters ‐ 2014”
 Fair Labor Association ‐ USA 
 People For The Ethical Treatment of Animals ‐ UK 
 Clean Clothes Campaign ‐ UK 
 3 539 « Green NGO’s » in China 
(Source : Ministry of Commerce People’s Republic of China) 
And so many others ! … 
17 
Influence of NGO’S & Associations 
International 
Local
Price make‐up of a € 100 Sport Shoe 
Transport & Tax 
€5 
Labour costs retailer 
18 
Influence of NGO’S 
Production costs 
€1.50 
Material 
€8.50 
VAT 
€17 
Publicity Brand Name 
€8 
Research 
€11 
Profit brand name 
€13 
Profit subcontractor 
€3 
Rent/stocks retailer 
€12 
Publicity retailer 
€2.50 
€18 
Labour costs workers 
€0.50
19 
Influence of NGO’S
20 
Influence of NGO’S
Part 3 
Corporate Social 
Responsibility : 
The Toolbox ? 
21
International Labor Organization 
8 Fundamentals Conventions 
 Forced Labor Convention ‐ 1930 
 Freedom of Association and Protection of 
the rights to organize ‐ 1948 
 Rights to Organize and Collective Bargaining 
Convention ‐ 1949 
 Equal Remuneration ‐ 1951 
 Discrimination (Employment and 
Occupation) ‐ 1958 
 Abolition of Forced Labor Convention ‐ 
1957 
 Minimum Age Convention ‐ 1973 
 Worst Forms of Child Labor ‐ 1999 
22
Social Accountabilty International 
The SA 8000 Standard is the central document. It 
is one of the world’s first auditable social 
certification standards for decent workplaces. 
Code of Conduct includes 9 categories : 
 Child labour, 
 Forced or compulsory labour, 
 Health and safety, 
 Freedom of association/ rights to collective 
bargaining, 
 Discrimination regarding religion,race, sex, 
 Disciplinairy practices, 
 Limited working hours, 
 Remuneration Decent Salary 
 Management systems. 
23
Worldwide Responsible 
Accredited Production 
Dedicated to the certification of lawful, ethical and 
humane manufacturing. 
Code of Conduct includes 12 categories: 
 Compliance with local laws, 
 Prohibition of forced labour, 
 Prohibition of child labour, 
 Prohibition of harrasment or abuse, 
 Compensation, decent salary and benefits, 
 Hours of work and Limited working times, 
 Prohibition & discrimination, 
 Health and safety standards, 
 Freedom of association / rights to organize, 
 Environnemental issues, 
 Customs compliance, 
 Security and safety shipping. 
24
The Global Compact 
Established by the United Nations’s 
General Secretary Koffi Annan during the 
Davos Forum 
Mission : 
To gather companies, NGO’s, Unions, to 
agree on 10 sustainable principles within 
4 categories : 
 Human Rights 
 Labour Standards 
 Environment 
 Anti‐corruption policy 
25
Zero Discharge of 
Hazardous Chemicals 
26 
RØADMAP TO 
ZERO 
DISCHARGE OF 
HAZARDOUS 
CHEMICALS 
18 Major Fashion and Footwear brands 
Mission 
The Joint Roadmap is highly ambitious; it is a plan 
that sets a new standard of environmental 
performance for the global apparel and footwear 
industry. It includes specific commitments and 
timelines to realize this shared goal. 
Benefits to participation 
“Positions your organization at the forefront of 
this cross‐industrial movement 
Allows your organization to contribute to setting 
the agenda for integrated chemicals management, 
impacting all environmental aspects in our 
industries”
Sustainable Apparel Coalition 
About 100 Major Fashion and Footwear brands 
Mission 
The Sustainable Apparel Coalition was founded by a group of 
sustainability leaders from global apparel and footwear 
companies who recognize that addressing the industry’s current 
social and environmental challenges are both a business 
imperative and an opportunity. 
Through multi‐stakeholder engagement, the Coalition seeks to 
lead the industry toward a shared vision of sustainability built 
upon a common approach for measuring and evaluating apparel 
and footwear product sustainability performance that will 
spotlight priorities for action and opportunities for technological 
innovation. 
Current Focus 
Development, piloting and broad adoption of the Higg Index, a 
tool for measuring the environmental and social performance of 
apparel products. 
27
ISO 26000 ‐ Corporate 
Social Responsibility 
ISO 26000 : 
Provides guidance rather 
than requirements, so it 
cannot be certified to 
unlike some other well 
known ISO standards. 
Instead, it helps clarify 
what social responsibility 
is, helps businesses, and 
organizations translate 
principles into effective 
actions and shares best 
practices relating to social 
responsibility, globally. 
28
Part 4 
Corporate Social 
Responsibility : 
In Practice ! 
29
H&M & ILO 
“Issues in the garment industry are systemic and 
require action that helps develop effective 
industrial relations and promote respect of 
international labour standards. There is therefore 
an urgent need to establish strategic and 
comprehensive collaborations with companies 
that have experience in these fields, such as 
H&M,” ILO Director‐General Guy Ryder 
“We see the cooperation as a great opportunity to 
further strengthen our work towards the 
establishment of well‐functioning industrial 
relations on all our strategic production markets. 
ILO, with its unique tripartite composition, is the 
perfect partner for addressing issues such as 
wages and training and skills development in the 
textile industry,” Karl‐Johan Persson, CEO at H&M 
30 
H&M 
 900 suppliers 
 80% in Asia
Nike & Sustainable Apparel Coalition 
Source : The Guardian 
“A team of employees at Nike was given a special project: 
Cataloging the 75,000 items found in the company’s materials 
library and giving each a score based on their environmental 
impact and long‐term sustainability. 
The outcome: 
Materials Sustainability Index, or MSI, a “cradle‐to‐gate index” 
of everything and anything that could go into making a 
windbreaker or a pair of shoes. 
Nike has been pushing sustainability within its own product lines 
for years, introducing waste‐reducing technologies like Flyknit 
and working towards a “closed‐loop” business model in which all 
of its offerings are made with 100 percent recyclable materials. 
The company’s also been exploring how it might affect change 
throughout the industry, with projects like the MSI, which Nike 
submitted to the Sustainable Apparel Coalition, an international 
group of apparel and footwear companies, for industry‐wide use.” 
33
Esprit & Peta 
“With the demand for cruelty‐free clothing, 
shoes and accessories, international retailer 
Esprit is ramping up its animal ‐ and eco ‐ 
friendly credentials by launching a new 
collection of leather‐free trainers for 
women! 
The new line carries a “PETA‐Approved 
Vegan” hanging tag, making it easy for 
shoppers to make sure that their purchases 
are animal‐ free” 
32
VF Corporation & Code 
of Business Conduct 
“At VF, we conduct business based on our values. 
First and foremost, we believe in treating our 
associates, our customers and everyone we 
encounter with the highest levels of honesty, 
integrity and respect. The Code of Business 
Conduct sets forth business policies and principles 
for all directors, officers and associates of VF. 
It is based on principles we have followed 
throughout the years, and is designed to help us 
continue to do business with the highest 
standards. Our Board of Directors and senior 
management are wholly committed to the ethical 
and lawful policies that guide our business, which 
is why we are communicating this Code to all VF 
associates worldwide.” 
Eric C. Wiseman Chairman, President and Chief Executive 
33 
Officer
Patagonia & Corporate 
Social Responsibility 
“ We can’t pose Patagonia as the model of a 
responsible company. We don’t do everything 
a responsible company can do, nor does 
anyone else we know. 
But we can tell you how we came to realize our 
environmental and social responsibilities, and 
then began to act on them. 
Like other things in human life, it began with 
one step that led to another” 
34
35 
« Maybe a company won’t sell more 
products if it’s ethical … 
but it might sell less if it’s not !… » 
Yves Morin 
Food For Thought
Thank you 
for your Attention ! 
2014 November 28th 
Yves MORIN 
CTC ‐ CEO 
UITIC (International Union of Shoe 
Industry Technicians) ‐ President 
36 
Sustainability for The Footwear Industries

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Ethical and Sustainable Manufacturing in the Footwear Industry

  • 1. Consumer’s Need for More Assurance on Ethical and Sustainable Manufacturing in the Footwear Industry 2014 November 28th Yves MORIN CTC ‐ CEO UITIC (International Union of Shoe Industry Technicians) ‐ President 1
  • 2. Part 1 Where do we Start from ? 2
  • 3. Hourly Costs in Textile Industry Source : Werner International 2014  Germany : 30,03 $ / hour  USA : 17,71 $ / h  Poland : 5,70 $ / h  Bangladesh : 3,49 $ / h  Tunisia : 3,18 $ / h  Mexico : 3,06 $ / h  China : 2,65 $ / h  Bulgaria : 2,33 $ / h  India : 1,12 $ / h  Pakistan : 0,62 $ / h 3
  • 4. Development of Globalization Different labor costs from Northern Countries to Southern Countries Consumption in Wealthy Countries & Production in Developing Countries 4
  • 5. World Footwear Exportations Source :World Footwear Yearbook 2013 5 CENTRAL & NORTH AMERICA 2% SOUTH AMERICA 1% EUROPA 11% AFRICA 1% SOUTH PACIFIC 1% ASIA & MIDDLE EAST 85% TOTAL EXPORT 2012 : 13.500 MIO PAIRS
  • 6. Social Issues : Identified Problems in Factories Source : Social Audits  Difficulties to apply labor laws,  Minimum wages very low or not applied,  Working days of 7 days a week,  Working hours over 16 hours a day,  Unpaid overtime,  No labor contracts,  Disadvantaged female labor force,  … 6
  • 7. Social Issue : Child Labor Source : U.S. Department of Labor’s Bureau of International Labor Affairs (Oct 2014) • 168 million children worldwide between the ages of 5 and 17 worked as laborers in 2013, • 85 million child laborers are engaged in hazardous work around the world. 7
  • 8. 8 Environmental Issues : Waste Water
  • 9. Health & Consumer Issues Alert system such as RAPEX : European rapid alert system for non‐food dangerous products  Regulations such as Restricted Substance List  California Proposition 65  Alert system such as SIAR / IARAS : New ! SIAR : Sistema Interamericano de Alertas Rapidas, IARAS : Inter‐American Rapid Alert System, 9  Regulations such as REACh : Registration, Evaluation, Authorisation and Restriction of Chemicals Europa Americas
  • 10. Building Collapse ‐ Rana Plazza April 2013 10
  • 11. 11 Part 2 Stakeholders : Consumers and NGO’s
  • 12. Stakeholders : Examples 12 COMPANY Suppliers Sub contracters Employees Government NGO’s & Associations Importers Retailers B to B B to C Consumers Media Customers Unions Competitors « A person, group, or organization that has direct or indirect stake in an organization because it can affect or be affected by the organization’s actions, objectives, and policies »
  • 13. Consumers « Havas Survey Findings : Likely, Desired and Future Behavior » Ref : Havas PR “ BeCause IT Matters ‐ 2014”
  • 14. Brand Credentials will not be overlooked in the Future  DISAGREE……………………..  NEITHER AGREE OR DISAGREE….  AGREE………………………... Italy 7 30 63 Ref : Havas PR “ BeCause IT Matters ‐ 2014” US 16 39 45 China 2 21 77 Mexico 8 15 77 % « In the next year, I will consider the contribution to well‐being and sustainability of the brands I buy, more »
  • 15. Would Like to Support Responsible Brands  DISAGREE………………………  NEITHER AGREE OR DISAGREE….  AGREE………………………… Italy 5 24 71 US 13 33 54 China 2 19 79 Mexico 8 8 84 % « I’d like to buy brands that let me support issues of well‐being and sustainability through my purchase » Ref : Havas PR “ BeCause IT Matters ‐ 2014”
  • 16. Likely Loyalty to Responsible Brands  DISAGREE……………………..  NEITHER AGREE OR DISAGREE....  AGREE……………………….. Italy 6 27 67 US 12 29 59 China 1 14 85 Mexico 8 12 80 % « I am likely to be more loyal to brands that are responsible, ethical and sustainable » Ref : Havas PR “ BeCause IT Matters ‐ 2014”
  • 17.  Fair Labor Association ‐ USA  People For The Ethical Treatment of Animals ‐ UK  Clean Clothes Campaign ‐ UK  3 539 « Green NGO’s » in China (Source : Ministry of Commerce People’s Republic of China) And so many others ! … 17 Influence of NGO’S & Associations International Local
  • 18. Price make‐up of a € 100 Sport Shoe Transport & Tax €5 Labour costs retailer 18 Influence of NGO’S Production costs €1.50 Material €8.50 VAT €17 Publicity Brand Name €8 Research €11 Profit brand name €13 Profit subcontractor €3 Rent/stocks retailer €12 Publicity retailer €2.50 €18 Labour costs workers €0.50
  • 19. 19 Influence of NGO’S
  • 20. 20 Influence of NGO’S
  • 21. Part 3 Corporate Social Responsibility : The Toolbox ? 21
  • 22. International Labor Organization 8 Fundamentals Conventions  Forced Labor Convention ‐ 1930  Freedom of Association and Protection of the rights to organize ‐ 1948  Rights to Organize and Collective Bargaining Convention ‐ 1949  Equal Remuneration ‐ 1951  Discrimination (Employment and Occupation) ‐ 1958  Abolition of Forced Labor Convention ‐ 1957  Minimum Age Convention ‐ 1973  Worst Forms of Child Labor ‐ 1999 22
  • 23. Social Accountabilty International The SA 8000 Standard is the central document. It is one of the world’s first auditable social certification standards for decent workplaces. Code of Conduct includes 9 categories :  Child labour,  Forced or compulsory labour,  Health and safety,  Freedom of association/ rights to collective bargaining,  Discrimination regarding religion,race, sex,  Disciplinairy practices,  Limited working hours,  Remuneration Decent Salary  Management systems. 23
  • 24. Worldwide Responsible Accredited Production Dedicated to the certification of lawful, ethical and humane manufacturing. Code of Conduct includes 12 categories:  Compliance with local laws,  Prohibition of forced labour,  Prohibition of child labour,  Prohibition of harrasment or abuse,  Compensation, decent salary and benefits,  Hours of work and Limited working times,  Prohibition & discrimination,  Health and safety standards,  Freedom of association / rights to organize,  Environnemental issues,  Customs compliance,  Security and safety shipping. 24
  • 25. The Global Compact Established by the United Nations’s General Secretary Koffi Annan during the Davos Forum Mission : To gather companies, NGO’s, Unions, to agree on 10 sustainable principles within 4 categories :  Human Rights  Labour Standards  Environment  Anti‐corruption policy 25
  • 26. Zero Discharge of Hazardous Chemicals 26 RØADMAP TO ZERO DISCHARGE OF HAZARDOUS CHEMICALS 18 Major Fashion and Footwear brands Mission The Joint Roadmap is highly ambitious; it is a plan that sets a new standard of environmental performance for the global apparel and footwear industry. It includes specific commitments and timelines to realize this shared goal. Benefits to participation “Positions your organization at the forefront of this cross‐industrial movement Allows your organization to contribute to setting the agenda for integrated chemicals management, impacting all environmental aspects in our industries”
  • 27. Sustainable Apparel Coalition About 100 Major Fashion and Footwear brands Mission The Sustainable Apparel Coalition was founded by a group of sustainability leaders from global apparel and footwear companies who recognize that addressing the industry’s current social and environmental challenges are both a business imperative and an opportunity. Through multi‐stakeholder engagement, the Coalition seeks to lead the industry toward a shared vision of sustainability built upon a common approach for measuring and evaluating apparel and footwear product sustainability performance that will spotlight priorities for action and opportunities for technological innovation. Current Focus Development, piloting and broad adoption of the Higg Index, a tool for measuring the environmental and social performance of apparel products. 27
  • 28. ISO 26000 ‐ Corporate Social Responsibility ISO 26000 : Provides guidance rather than requirements, so it cannot be certified to unlike some other well known ISO standards. Instead, it helps clarify what social responsibility is, helps businesses, and organizations translate principles into effective actions and shares best practices relating to social responsibility, globally. 28
  • 29. Part 4 Corporate Social Responsibility : In Practice ! 29
  • 30. H&M & ILO “Issues in the garment industry are systemic and require action that helps develop effective industrial relations and promote respect of international labour standards. There is therefore an urgent need to establish strategic and comprehensive collaborations with companies that have experience in these fields, such as H&M,” ILO Director‐General Guy Ryder “We see the cooperation as a great opportunity to further strengthen our work towards the establishment of well‐functioning industrial relations on all our strategic production markets. ILO, with its unique tripartite composition, is the perfect partner for addressing issues such as wages and training and skills development in the textile industry,” Karl‐Johan Persson, CEO at H&M 30 H&M  900 suppliers  80% in Asia
  • 31. Nike & Sustainable Apparel Coalition Source : The Guardian “A team of employees at Nike was given a special project: Cataloging the 75,000 items found in the company’s materials library and giving each a score based on their environmental impact and long‐term sustainability. The outcome: Materials Sustainability Index, or MSI, a “cradle‐to‐gate index” of everything and anything that could go into making a windbreaker or a pair of shoes. Nike has been pushing sustainability within its own product lines for years, introducing waste‐reducing technologies like Flyknit and working towards a “closed‐loop” business model in which all of its offerings are made with 100 percent recyclable materials. The company’s also been exploring how it might affect change throughout the industry, with projects like the MSI, which Nike submitted to the Sustainable Apparel Coalition, an international group of apparel and footwear companies, for industry‐wide use.” 33
  • 32. Esprit & Peta “With the demand for cruelty‐free clothing, shoes and accessories, international retailer Esprit is ramping up its animal ‐ and eco ‐ friendly credentials by launching a new collection of leather‐free trainers for women! The new line carries a “PETA‐Approved Vegan” hanging tag, making it easy for shoppers to make sure that their purchases are animal‐ free” 32
  • 33. VF Corporation & Code of Business Conduct “At VF, we conduct business based on our values. First and foremost, we believe in treating our associates, our customers and everyone we encounter with the highest levels of honesty, integrity and respect. The Code of Business Conduct sets forth business policies and principles for all directors, officers and associates of VF. It is based on principles we have followed throughout the years, and is designed to help us continue to do business with the highest standards. Our Board of Directors and senior management are wholly committed to the ethical and lawful policies that guide our business, which is why we are communicating this Code to all VF associates worldwide.” Eric C. Wiseman Chairman, President and Chief Executive 33 Officer
  • 34. Patagonia & Corporate Social Responsibility “ We can’t pose Patagonia as the model of a responsible company. We don’t do everything a responsible company can do, nor does anyone else we know. But we can tell you how we came to realize our environmental and social responsibilities, and then began to act on them. Like other things in human life, it began with one step that led to another” 34
  • 35. 35 « Maybe a company won’t sell more products if it’s ethical … but it might sell less if it’s not !… » Yves Morin Food For Thought
  • 36. Thank you for your Attention ! 2014 November 28th Yves MORIN CTC ‐ CEO UITIC (International Union of Shoe Industry Technicians) ‐ President 36 Sustainability for The Footwear Industries