The Southern California Consortium for Technology and Innovation in Pediatrics (CTIP) is one of seven FDA-funded pediatric device consortia working to develop medical devices for children. CTIP engages clinicians, engineers, entrepreneurs and others in developing pediatric technologies through events like Med-Innovation Rounds and symposiums. They provide support to 35 distinct pediatric device projects in their first year. To convince industry partners of opportunities in pediatrics, CTIP clearly defines projects' value propositions and market potential through due diligence. Their strategy pairs entrepreneurs with domain experts to advance technologies for children.