Culpeper portfolio
- 1. I was privileged to work alongside a fellow Liberty School of Business student in creating an in-depth marketing plan for an attorney in Northern Virginia. We were entrusted by the Liberty University School of Business create and present a marketing plan to the valued client of the Dean. For confidentiality purposes, the details of the client and our research will be left out. The first phase of this project was primarily focused on research and obtaining qualitative data. We generated three different surveys for each group including consumers, pastors, and lawyers. Once the surveys were completed, face-to-face and phone interviews were conducted. All of the interviews were planned and executed by me and my partner. After the interview stage was complete, my partner and I began analyzing the data and identifying findings relevant to our project deliverables. Soon after, we began writing the marketing plan. The document contained major components such as a SWOT analysis, Client analysis, Marketing Objectives, Goals, Point of Difference, Positioning Strategy, Recommendations, and a Roll-out Proposal. Mentorship and in-person meetings with business professors were provided to give guidance in order to successfully create a substantive marketing plan the client was depending on. The final stage was presenting the marketing plan to the client. The formal presentation lasted 45 minutes. The purpose of the meeting was to present our findings from the primary and secondary research and give recommendations for the future marketing campaign of her practice. Afterwards, the client had the opportunity to ask questions and comment on our work. The questions were answered, and the client left the meeting with a clear step-by-step marketing plan ready to implement. Through this hands-on experience, I was able to use previously learned academic knowledge in a practical, real-world situation. This was rare learning experience for a business student; I learned more from this experience than any business class. The client was extremely happy with our work and has written a letter of recommendation.