Custom Mobile Learning: What Influences Scope and How to Avoid Screwing Up
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The document discusses the rapid increase in smartphone ownership and usage among adults in the U.S., highlighting that 94% of users feel more efficient with their devices, yet 40% abandon apps or sites that don’t meet their immediate needs. It emphasizes the importance of mobile learning, influenced by time, budget, and scope, as well as the need for effective use-cases in app development. Various strategies for delivering mobile learning solutions are presented, alongside examples of successful applications in education and health management.
Custom Mobile Learning: What Influences Scope and How to Avoid Screwing Up
- 3. 77% of US adults own a smartphone. Up from 35% in 2011.
- 4. 94% of mobile device users say they are more efficient because of them.
- 5. On average we check our phones 150 times a day, but average a mere 1 minute and 10 seconds long each time.
- 6. 40% of smartphone users are always or usually in a hurry while looking for instructions on their smartphone.
- 7. If it doesn’t satisfy their immediate need, 40% of users will be less likely to come back to the mobile site or app.
- 8. 67% of smartphone users will switch to another app or site if it takes too many steps to get desired information.
- 9. 37% of executives cite legacy systems in place that are unfit for mobile as a primary reason why mobile technology is not a fit.
- 10. 1 in 4 apps downloaded are used just once and then never used again.
- 11. Of the $10 billion spent on mobile applications, roughly 70% has been wasted.
- 12. What is Mobile Learning?
- 13. Learning across multiple contexts, through social and content interactions, using personal electronic devices.
- 14. What Influences Custom Mobile Learning?
- 15. The Triple Constraints Time, Budget, Scope
- 16. Time What is the deadline of your project?
- 17. Budget What are you willing to pay to develop this solution?
- 18. Scope What features and functionality need to be included?
- 19. What Influences Scope? Use-Case, Content, Delivery
- 20. 1. Use-Case What are you trying to achieve?
- 21. 2. Content What’s the modality?
- 22. 3. Delivery What technology are you using?
- 23. 3 Ways to Deliver
- 25. Web AppiOS App Database 2. Native Architecture Android App
- 26. Database 3. Hybrid Architecture Hybrid App Android WebiOS
- 27. ...And How to Avoid Messing Up
- 29. Why are use-cases so important?
- 30. New Knowledge
- 31. Educating someone on a new topic, idea, or process.
- 32. Our Work
- 33. See the Video
- 34. A unique, simple and engaging video to demonstrate Great Expression’s complex compensation plan to new and prospective doctors.
- 35. See the Video
- 36. Stryker produced a series of motivational and educational motion graphic videos to assist sales reps in effectively communicating the value in their technologically advanced support surface product lines.
- 37. Reinforcement
- 38. Strengthening a behavior such as soft skills, messaging, and knowledge retention.
- 39. Our Work
- 40. Read the Whole Story
- 41. A native iPhone, Android and web app designed + built to sustain adoption of the 7 Habits over time through resources, reminders, and access to a community of consultants.
- 42. Read the Whole Story
- 43. YouLearn 2.0 is a continuous learning platform enabling sales to continue to develop as professionals and stay current in a dynamic industry.
- 44. Point of Need
- 45. Delivering information to individuals when and where they need it.
- 46. Our Work
- 47. Download the App
- 48. Gel-One helps osteoarthritis patients track and manage knee pain associated with physical activity by using the app to communicate with doctors and receive guidance on how to control pain and find relief.
- 49. Read the Whole Story
- 50. Amway believed that by equipping its Independent Business Owners (IBOs) with a tool to help them share Amway's vision, they would be more successful in helping prospects begin to see what their futures – and income – could look like.
- 51. You’ll learn more about: Adapt Storyline 360 HTML Video 4 Download now
- 52. Find us online at meetmaestro.com