Customer Development, for Developers: Dev to Dev Summit
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The document discusses the importance of customer development for software developers. It provides several quotes emphasizing understanding customer needs and problems rather than just building products. It also discusses techniques like test-driven product development, customer interviews, and running experiments to continuously learn what customers want and whether solutions fit their needs. The overall message is that developers should focus on learning from and engaging with customers throughout the product development process.
![@davidjbland
We believe that [doing this]
For [customer]
Will result in [outcome]](https://image.slidesharecdn.com/customerdevelopmentfordevelopers-150219174336-conversion-gate02/85/Customer-Development-for-Developers-Dev-to-Dev-Summit-13-320.jpg)
![@davidjbland
We believe that [doing this]
For [customer]
Will result in [outcome]
We know this is true by
[acceptance metric]](https://image.slidesharecdn.com/customerdevelopmentfordevelopers-150219174336-conversion-gate02/85/Customer-Development-for-Developers-Dev-to-Dev-Summit-14-320.jpg)
Customer Development, for Developers: Dev to Dev Summit
- 1. Customer Development, for Developers David J Bland Thursday, February 19th, 2015 @davidjbland
- 2. @davidjbland David J Bland Principal Advisor Neo San Francisco {insert vanity metrics here} {insert link to more vanity metrics here} David J Bland Principal Advisor @Neo
- 4. @davidjbland “In extreme programming, if you don’t know who the customer is, who do you sit next to the developer?” -Eric Ries
- 5. Adapted from Steve Blank @davidjbland
- 6. “People don't want to buy a quarter-inch drill, they want a quarter-inch hole.” -Theodore Levitt
- 7. “What job, causes people to hire ____________? Adapted from Clayton Christensen @davidjbland
- 8. “What job, causes people to hire ____________? Adapted from Clayton Christensen @davidjbland
- 9. “What job, causes people to hire ____________? Adapted from Clayton Christensen @davidjbland
- 10. “What job, causes people to hire ____________? Adapted from Clayton Christensen @davidjbland
- 11. @davidjbland Test Driven Development “All code is guilty until proven innocent.”
- 12. @davidjbland Test Driven Product Development “All features are guilty until proven innocent.”
- 13. @davidjbland We believe that [doing this] For [customer] Will result in [outcome]
- 14. @davidjbland We believe that [doing this] For [customer] Will result in [outcome] We know this is true by [acceptance metric]
- 17. Based on Customer Factory by Ash Maurya@davidjbland
- 18. What experiments could you run today? @davidjbland