Customer relation management plan
- 1. ILANA WEINSTEIN |BRANDON PORKKA |SAEED ISMAIL SAEED| PAUL DEVITO| SHEIKH ALI MANSOOR UL-HAQ
- 2. SWOT ANALYSIS Strengths • Online platform • Emits positive reinforcement. • Variety of activities for members to do. • Unlike any other organization. Weaknesses • Lack of a space for Team Survivor to hold meetings/events and to conduct activities for members. • Price point? Fee structure? Will people be charged? • Lack of consistent participation from members. Opportunities • Social networking websites • City of NYC has great existing venues and events. • Charitable events. • Universities in New York a great way to reach the younger patients. Threats • Hospitals have their own program. • People don't want to associate themselves again with cancer. • Upper-class people feels guilty. • Cold weather condition stops some popular activities.
- 3. MARKETING PROBLEMS Lack of awareness of Team Survivor No space to house members and hold events Not enough funds to function as an organization Team Survivor (General Page) - 250 likes. Last post was in March. No cover photo. No Team Survivor NYC Social Page: Twitter Instagram YouTube
- 4. SMART MARKETING Specific - Determines exactly what needs to be done. Impact membership recruitment Biggest issue No strength • Hard to gain awareness Measurable - Make sure the plan can be tracked and are realistic goal. Increase membership within 6 months to 20 people Achievable - Goal setting and maximize full potential. Participating in triathlons Support groups Better lifestyle • Synergy Maintain members for long term obligation Realistic - Goals are attainable. Proper Resources in place • Facilities • Nutrition plans Scheduling • Triathlons Time - Goals are completed by a deadline Short-term effective plan
- 5. OBJECTIVES I. Compose a fit and healthy cancer survivor community. II. Forge a positive perception of their physical abilities. III. Integrate survivors back into society. IV. Create an emotional support system for surviving patients of various forms of cancer. V. Developing new members and awareness. VI. Creating a bigger budget to support events and activities. VII. Donating to cancer research foundations. VIII.Organize more events and fitness programs.
- 6. RECOMMENDATIONS Direct Marketing Social Media Website Print E-mail Fundraising/Volunteers Private donations Crowd funding Sponsorship University Seminars Volunteer Recruiting Intern Program Opening Event Schedule Fun group activities to build strong bonds Yoga, dance classes, museums, marathons, etc. Some events require a small fee
- 7. FINANCIALS Budget Small initial budget of $2,000 Fraction will be used for materials such as pamphlets and brochures Awareness Small events will also be held for members to enjoy themselves Based on donations. Members do not have to be tied down to this payment. Have the ability to donate whenever they please. 25% of the donations given to The American Cancer Society. Allows all members to have a positive impact on cancer at a local and global level.
- 8. DIRECT MARKETING Social Media Twitter, Instagram, Facebook Direct contact with consumer Posting pictures and updating status’ NO maintenance fees Feedback • Comments E-Mail Provides customers with information on events Personalized Keep members involved Website Little maintenance fees • Only one sum payment to create website Integrate e-mail and social media • Synergy
- 9. PRINT Inexpensive Brochures Pamphlets Available at participating businesses or clinics Informational and lead to website
- 10. SOCIAL MEDIA PLAN • Keep members updated on events and trips • Answer member questions • Offer healthy tips and information • Recruit Volunteers Facebook • Offer healthy tips and information • Spread awareness of chapter and what it offers Twitter Page • Market events and highlight Instagram members • Highlight members and their stories • Show partnerships • Advertise chapter YouTube TWITTER INSTAGRAM
- 11. SCHEDULE Fun group activities to build strong bonds Yoga, dance classes, museums, marathons, etc. Working person Acceptations (marathons/ triathlons) Some events require a small fee
- 12. CONCLUSION Obtain an interns to assist to re-launch TEAM SURVIVOR NYC. Create brand awareness through social media presence and direct marketing. Secure a partnership with major organizations. Maintain an open dialogue with new and current members.