CV2017COMMKTAI_sp_eng
- 1. Renata Gimenes Rua Doutor Neto de Araújo, 264, apto 1003 Vila Mariana, SP – Brasil – 04111-000 Fixo: 11 2548-4238 Cel: 11 9 9222-4220 Nascimento: 03/03/1976 E-mail pessoal: renatagimen@gmail.com OBJETIVO: Pursuing an opportunity in Communications and MKT/PR Qualifications: Brazilian journalist with 20 years of experience achieved in different segments of Communication/Medias, such as News Agencies, TV, radio stations, PR agencies, Integrated Communication Agencies, Internet, Magazine Publishers, and others. The duties were reporting, producing, editing and covering events in newsrooms from News Companies. Since 2004, I started working mostly in PR and Communication Agencies attending, planning and executing strategics actions for industries such as Tourism, Hotel Management, Sports, Agribusiness, Food, Health, Business and Economy, Entretainment, Consumer Goods, and others . Some of the clients I’ve workerd: Embratur, Abav – Brazilian Association of Travel Agencies, Abracorp – Brazilian Association of Corporate Travel Agencies, Fosfertil, Gazit Brazil, and Sheranton SP Hotel. In 2013, I just specialized in Marketing (MBA in MKT at FGV Management (SP) to complete my career and give me a global vision of the Business Market. ACADEMIC EDUCATION • MBA in Marketing - Apr / 2011 to Jan / 2013 FGV Management – SãoPaulo Some of the subjects: Investments, Classes of Sales, Consumer Behavior, Branding,Entrepreneurship, among others. • Specialization in Print Journalism - 2001 to 2003 University of California - Los Angeles (UCLA) - Los Angeles / California - USA. With complementary classes PR, MKT, TV, Travel Writting, Copy Editing, Digital Medias, Photography, others. • Lato-Sensu Postgraduate - Communication - International Journalism - 1999 to 2000. Pontifical Catholic University (PUC-SP) • Bachelor of Social Communication – Journalism - 1995 to 1998. Methodist University of SãoPaulo - UMESP - SBC / SP LANGUAGES Native Portuguese / Fluent English / Spanish – 1 year (working proficency) COMPUTERS MS-OFFICE: Word, Excel, PowerPoint, Photoshop (Intermediate), Ilustrator (Basics), Keynote, Internet and Digital e Social Medias – havy user (Wordpress, Google Analytics, others – Content and metrics) PROFESSIONAL EXPERIENCE 2010 a 2016 - Renata Gimenes Informação e Comunicação – currently PR services and Press officer, Consulting and attending and executting, press events; reporting, editing, producing, translating and writing articles and photography. Some in freelancer basis and efectives Jobs (CLT and PJ): • Olgilvy/PR (Brasília) client: EMBRATUR – Attending and monitoring the press trip of International Press visiting Brazil, and report – 4 press trips (2012-2016) • Press officer/Account Executive – GIG Communication Agency – working for the client: Sheraton WTC Hotel – SP (2015)
- 2. • Editor of Asas & Destinos (www.asasedestinos.com.br) - Blog of Tourism and gastronomy. (Wordpress) (2015/2016) • Editor, reporter, Social Media and Press Coverage to the Tourism Website Viagens e Rotas (www.viagenserotas.com.br) (2014) • RP1 Comunicação – Account Executive/ Press Officer to the clientes: BrasilInvest, Moving Vincy Park, Gazit Brazil. (2014) • Press Officer. Client: Travel Ace (www.travel.com.br) - ABAV - Fair of the Americas (2012 – 40th edition) – partnership with Amigo! Comunicação. (2012-2013) • Press Officer/Account Executive at AMIgo! Comunicação Integrada : attending and managing two main clients: ABAV Nacional (abav.com.br – Brazilian Association of Travel Agents and ABRACORP (abracorp.org.br – Brazilian Association of Corporated Travel Agents) – suporting Skal Nacional, and other clientes of Tourism Sector. (2012-2013). - Coverage of the largest tourism fair in Latin America (The 40th and 41th Edition) attending the National and International press, exhibitors and organizers that were in the event – Press releases, suggestions, agendas, notes, articles, video captures, translations, and crisis management; all the demand. (2012-2013) • Press officer at B4T Assessoria. Client: Fórum Panrotas - Forum of Tourism Trends 2012 – Seminar for the Trade Tourism mande by Publisher of Brazil called Panrotas (http://www.panrotas.com.br/forum/) – All Englisgh press releases, interviews and companion of international spokeperson were made by me. • Production and execution of the event called Education Cultural Management” - Implementation of the course at the unit of SESC Vila Mariana. - June to September 2012 - in partnership with Sergio Scamilla Productions. • Press officer at Presstexto Communication (www.presstexto.com.br) Clients: Abióptica Fair (The largest Optical and Sunglasses Fair in LA) and Nautilus Hyosung - (Mar. June 2011); • Photography. Customers: UNICA - National Farmers Union of Sugarcane (an event at Legislative Assembly of São Paulo - 2010); theater piece: Amei o que Você fez (2010) Tubaldi Jr Producer. – Filmland Production); • Web Editor: G1 - Globo Amazônia (www.g1.com.br) , current Globo Natureza (2010) – www.globoamazonia.com.br (vacation coverage) 2007 a 2009 • Account Executive/ Press Officer at Vipcomm Communication Agency (Jun. 2009 to Dec. 2009); Clients: Arena Cross - National MotoCross tournament (Carlinhos Romagnolli Productions and Events); Support clients - Honda; Attendance and implementation in the new motorsport championship: Racing Festival - www.racingfestival.com.br (Felipe Massa / Organizers: RM Racing Festival; • SPMJ Communications (Fev. 2009 until Jun. 2009). Customers: Proexport Colombia and Razzo; Support in attendance. Customers: Hebraica and Avianca (former Ocean Air) • Press officer and Internal Communication Assistance at RCR Comunicação Empresarial (2008). Clients: Fosfertil (Minerochemistry), Dairy Xandô and Charque Jaó – duties: Press- releases, Media Relations, Interviews, edition of texts and elaboration of the Institutional Newspaper In Highlight - internal publication / Fosfertil Group; • Reporter at Camarinha Publisher / magazines of Doria Jr. Publisher (2007 to 2009) – Currently ECX Comunicação Editorial (http://camarinha.com//) - Lifestyle, Celebreties Interviews, Health, Fashion, Enternatinment, Business and Tourism articles. Magazines: Fórum & Negócios, LIDE, Gabriel, Oscar, Welcome Onboard – aeroporto de Congonhas. 2004 a 2006 • Reporting and coverage to the website of Editora Abril (the biggest Brazilian Publisher -
- 3. Special Sections – Tecnology) • Reporting and writing articles to the internal and matrix Swedish magazines of Scania Latin America (auto, bus, trcuks manufactors) of SãoBernardo’s headquarter; • Translation from English to Portuguese of Websites/Articles/Reports (2004-2005) • Press Officer/ Accounting Executive at the Agency É Tutoria de Comunicação (2004). / monitoring all the Communication for the clients of political, scientific research, among others. (FAPESP magazine). • UOL INC. (2000-2001): TV Producer of political, economic and international bulletins at UOL - Universo On-line / UOL NEWS program (First Online TV NEWS in Brazil) on the team of the journalist and presenter Paulo Henrique Amorim – www.uolnews.com.br • Producer to the TV Show - Monkey News Program, journalist José Simão (UOL NEWS ); • BLOOMBERG LP: Journalist Jr. (jun. 1999 to Sept.2000) - External and internal coverage of Economic and Financial market News for the Brazilian headquarter; Coverage and participation in press conferences; Political-economic events in Brazil; Support to Latin American headquarters; Writing articles in the English language based on the São Paulo office of the News Agency.(www.bloomberg.com.br) INTERNSHIPS 1995- 1998 • Atol Publisher – Magazine (Architecture & Decoration, Landscaping mags); Offshore; Diário do Grande ABC - Regional Newspaper - Social Column; MTV BRASIL – intern for the Programming Department (12 months) www.mtv.com.br- UMESP- SP – two years scholarship for the TV, Radio and Journalism Studios of the University - Eldorado AM Radio Station / O Estado de S.Paulo Group - Listener service, internal and external program monitoring, Elaboration of texts dor radio, covering press and events, among other functions. COMPLEMENTARY COURSES • Photography (2001/2002 – Santa Monica College, Los Angeles) and (2005, 2007 and 2014, 2015 - Fullframe, Eduk); TV GLOBO – 4-months Workshop of TV News – “behind the scenes of TV Journalism - 2000); Social Media Week (2016 - Social Media); Foca do Estadão (1996) VOLUNTEERING - CEOS / IAM - Instituição Assistencial Memei (www.iam.org.br) – Poverty releif and education to Children, Teenagers and homeless - Support for poverty children in the city of São Bernardo do Campo (SP), together with the Center Obreiros do Senhor (www.iam.org.br / www.ceos.org.br) - volunteer in poverty alleviation and in the Department of Communication / Marketing and Media.