Cv.e.final5

Dear Madam/Sir:
Knowing that your esteemed company has a vacancy for the position of
Marketing / PR / Event, I wish to be considered for that position.
Over 12 years in marketing specialty, 7 years in Pr industry and 5 years in
photography for city events such as Nguyen Hue Flower Street from 2011 to
now, Saigontourist Golf Tournament, ...
I am studying administration Doctor of Philosophy student, I love photography so
much. Coming to photography as a coincidence, love photography more and
more. Because equipments in the photography industry are expensive and so
many accessories so that beside my works:
1. PR manager
2. Event director
3. Sales & Marketing Manager
4. Hotel Management
5. Tennis tournaments
6. Sales and marketing training for the company
7. Design tours for the package company
I have also photographed events and portrait art for 5 years. I am using canon 5d
mark 3 camera and art lens 24-70, f2.8 and 70-200, f2.8.
Nearly 5000 facebook members, 4 fanpages attracted hundreds of view per day
and 2000 zalo members, I believe marketing, pr, event campaign can be
successfulI believe that my relevant work experience, positive attitude, flexibility
and strong willingness to learn will meet your expectations for an ideal candidate.
I look forward to an interview so I can answer any questions you have and
discuss how I can contribute if I become a member of the team.
Thank you very much for your consideration.
Please kindly find the herewith attached file for my C.V.
Le Bao Hoang, eMFB & MBA, PHD candidate
099.55555.09
baohoangsgt@gmail.com
Innovative thinking, right decision or bankruptcy

CURRICULUM VITAE
(Resume)
PERSONAL INFORMATION
Name: Lê Bảo Hoàng
Home
phone:
08.3.8.44.5.6.80
Address:
66 Nguyen Van
Troi St., Ward
8 , Phu Nhuan
Dist.
Mobile
phone:
099.55555.09
City: HCM Email: baohoangsgt@gmail.com
Citizenship: Vietnam
Birthday 9/08/1981
RESUME
Position SALES & MARKETING MANAGER
PR MANAGER
EVENT MANAGER
HOTEL MANAGEMENT
PHOTOGRAPHER
JOURNALIST
TIME 8:30 AM – 7 PM
ACHIEVEMENT  The merit of general manager, union, party secretary
about the contribution to Nguyen Hue Flower Street, Ho Chi
Minh thinking, the new brand of Saigontourist.
 Reporter
 Photographer
 Tennis leader for Saigon Businessmen
 Tutor
MISSION  Orients the development of brand company
methodically, systematic of corporation
 Develop the sales plan to cover the areas assigned in

the most effective and economic manner. Frequently visits the
existing and potential customers. Sells products to customers,
and achieves the agreed upon budget and targets. Takes
customers’ orders and prepares order forms with full details
to Customers Service officers. Follows-up on direct shipment
and delivery of goods to customers on time in full.
 Elevates company’s reputation on the program of
events, publications, public relations to promote the brand
name
 Maintains and develops relations with customers and
provides them with commercial and technical service as well
as promotes goodwill of the organization
 Public Relations fosters a good relationship with the
media as journalists, television, radio broadcast ...
 Identifies key customers and keeps the up-to-date
records of all customers and prospective customers
 Trains Pr staff , event staff methodically, professionally
 Plans the itinerary for customers’ visits and reports in
advance to supervisor/manager on a weekly basis
 Gathers all information as a survey of products,
discusses market requirement to supervisor/manager.
 Monitors and submits a regular report on competitors’
activities.
 Follows up market price on a regular basis to propose
sell strategy of respective products (industrial chemicals, basic
chemicals, commodity chemicals)
 Assists in recommending objectives and strategies for
various suppliers and products
EDUCATION  Bachelor of Arts in Economics - 05-2005
 Toefl Institutional 530
 Graduated MBA at Columbia Southern University campus

in Ho Chi Minh City (Outstanding), October 2009
 Certificate of Hospitality Industry Management by
Shatec and PSB (Singapore) in 2010
 Graduated International Programming NIIT Ho Chi
Minh City (Good), October 2010
 Graduated of Executive Master Finance and Banking,
Northwestern Switzerland affiliated with Bank University,
(Good) October 2012
 Certificate of Press by Social Sciences and Humanities
(good) October 2013
 Certificate of Public Relations by BMG
International Education, May 2014
 PHD candidate , October 2016
SKILL  Language proficiency: Vietnamese, English
 Computer literacy: Windows, Words, Excel, Power
Point and Access…
 Computer graphics: Corel and Photoshop
 Speaking and Writing English
 Project management skill
 Able to handle multi-tasks
 Good communication skill
 Willing to work under high pressure
 Team building
 Ability to analyze, evaluate, synthesize and propose
solutions, programs and strategies for business
development of an enterprise
 Enthusiastic, creative and dynamic at work.
Slogan Innovative thinking or bankruptcy
Differentiations Job mottos:
+ Always place the development of the business on the top,
strive for the development of sustainable enterprises.
+ ALWAYS LISTENING, ALWAYS STUDYING

+ All issues are implemented in Philip Kotler's marketing,
Michael Porter's business strategy, Philip Henslowe's event,
Robert L. Dilenschneider (US)'s Public Relations
+ Mega Creativity (I love different, strange, original ideas)
+ Making the Impossible Possible
+ The company development is the foundation for my
development. All the colleagues are my brothers and teachers
whom I can interact to get the best result.
+ Confident, high self-conscious, proactive, ambitious,
flexible person with excellent problem solving, planning, and
organizing skills.
Customer Relationship Management:
+ My facebook’s nearly 5000 members and Zalo’s nearly 2000
members.
+ Have a good relationship with over 1000 entrepreneurs,
firms in Ho Chi Minh City, client portfolio about 5000 people.
+ Have a good relationship with the National Administration
of Tourism, Department of Tourism, Department of Planning,
Ministry of Foreign Affairs, the People's Committee of Ho Chi
Minh ...
+ Long-term relationship with the Youth newspaper,
SaigonTimes , Saigon Entrepreneur, Investor magazine,
newspaper Tourism
+ Collaborate well with company events, media as HTV, TV
info, plus TV, Aquarius ...
WORKING
EXPERIENCE
August, 2006:Marketing staff
TRUONG HAI AUTO CORPORATION
My main duties in SaigonPart
- Supporting the other departments.
- Design website ideas
- Translating documents into Vietnamese or English.

- Reporting to the senior supervisor
March, 2007: Marketing &Sales
Manager
FPT CORPORATION
My duties in FPT HCM:
- Planning and implementing sales and marketing
strategies
Sales strategies:
• Develop market knowledge concerning software, potential
customers, deciders and competitor behavior
• Coordinate all internal and external sales relevant to
customer activities
• Increase market share for FPT software in VN
• Cost controlling
• Implement and update relevant market and
customer information in FPT VN mandatory
• Sales Strategy per customer (identify, plan business
opportunity, adopt strategy to customer processes)
• Acquisition of orders (together with relevant technical and
commercial colleagues from pre-sales phase onwards)
• Information gathering (collect important customer needs and
preferences)
• Develop sales forecast, budget, achieve sales goals and
targets
• Adopt, strictly follow and use sales methodology and sales
monitoring tools
• Customer Contacts (Automation & Drives portfolio, technical
& commercial advantages of Automation & Drives solutions,
management contacts, monitor customer satisfaction)
• Strategic partnership, relation management with customers.
• Monitoring and anticipation of competitors and market
activities, derivation of necessary consequences for sales

activities
Marketing strategies:
Small Marketing: small gift,Brochure,promotion on
TV,newspaper advertising…, Marketing works include other
marketing strategies include such as:
- Analyze Market Information to Identify Issues/Opportunities
identify issues and opportunities for business
- Benchmark learning and plans against other market
research methods in other categories/countries, apply best
practice
- Assist CEO in selecting and applying ad in market research
techniques to ensure all elements of the marketing
mix(Product,Place,Promotion, Price,Process,People for a
given Brand and Category )are optimized to meet consumer
needs
- Work closely with Programmer team and designer to
develop strategic plan & network development
- Analyze the target market, and control advertising-sales
promotion budget, assess the entire range of product
capability and identify opportunities that offer solutions to
market drivers and need.
- Formulate and set development directions and goals to
achieve departmental sales growth and profitability
- Lead the development and implementation of sales
strategies and tactics across company unit; identify and target
key customers to maximize near-term opportunities while
simultaneously cultivating business with longer incubation
period.
- Identify market influences and senior decision makers;
establish relationship and develop a positive reputation with
these key individuals.
- Track and report on the status of all opportunities, solicit and
obtain testimonials from customers to support future sales and
marketing efforts

- Develop & identify reseller opportunities through prospecting
and making calls/presentations/demonstrations to meet the
company objectives of establishing new business
opportunities.
- Manage and supervise the sales department for overall
attainment of company's objectives, ensure the efficient and
smooth operation of sales department.
- Provide the necessary reports and updates to CEO
September, 2007: PEPSICO VIETNAM
BEVERAGE
- Gathers nationality statistics and classifies customers, the
business
situation in the hotels and resort network systems ·
- Integrated business data service in developing business
plans
Short and long term:
- Research to advise leaders on development orientation,
forecasting, business strategy.
- Manage the number of publications of all the units in the
system
- Plan of property and equipment and advise about organizing
business clubs, seminar marketing and hotel management.
- Support departments in the organization of seminars,
conferences and events ...
- Advise to answer Interview questions of General Manager,
Counseled the General Manager for interview questions and
wrote the article information to the sustainable development
of Pepsico VN
- Post branding information Pepsico VN on media such as
newspapers, internet, television VTV4, SCTV12.
March, 2009: Saigon Morin Hue –

Deputy Director
1. Build management systems for restaurant chains:
- Develop procedures and regulations, professional guidance
applies to restaurant chains.
- Develop quality standards for food, beverages, catering,
cleaning ... restaurant system.
- To organize, implement the Standard operating procedure
(SOP), professional guidance issued.
- Monitoring the implementation of SOP and organizations to
improve that SOP.
2. Business Marketing:
- Deploy and verify the use of the brand identity system
- Represent for the company in resolving all customer
relationships related to restaurant chain.
- Coordinate with sales and marketing department for
marketing and sales to companies and organizations comply
with the approved plan.
- Actively seek target customers base for the company.
- Organize of the evaluation system to customer (customer
needs and wants, complaints, satisfaction) as defined by the
company and transfer customer information to sales and
marketing departments.
- Subscribe to VIP customers, patrons of the firm and directly
meet visiting irregular and periodic customers
3. Operational management of firm business :
- Develop annual work plans, quarterly, monthly, weekly of
firm.
- Organize unscheduled meetings, periodically to monitor and
deploy business operations of the restaurant system in
general.
- Solve the case arising under jurisdiction.
- Prepare reports to the GM, Board of Directors as
prescribed.
- Report daily sales tracking and organization Monitoring

reports.
- Develop a business plan and organize follow indicators on
sales and profits are allocated.
- Implement the statistical report on the financial assigned.
May, 2011: Can Gio Resort Tourism -
Deputy Director
- Compliance with standards and service levels of the
company to maximize revenues and minimize costs for food,
supplies and labor costs.
- Responsible for ensuring completion of the issues related to
financial (billing, reporting, HR and payroll) correctly, on time
and in compliance with company policies.
- Develop budgets and levels of project costs.
- Periodic monitoring control and evaluation, budget
adjustments and provisions for expenses.
- Responsible for the planning and overall strategic direction
for the company.
- Propose the objectives, strategic direction and overall
development of each model.
- Executive and responsible for the entire operations of the
company.
- Ensure the achievement of the target current and future
expectations of Board of Directors on sales growth,
profitability, product quality, talent development and other
activities.
- Planning and Marketing Business
- Staff Management to ensure the best results.
- Evaluate of the activities departments
- Planning: Vision, mission, values, core, long-term goals,
sustainable brand
- Marketing:
+ To direct and supervise the planning, marketing objectives
long and short term, periodic assessment of marketing

channels for products and services of the Company.
+ To direct the formulation and implementation of marketing
plans and long and short term, periodic assessment of
marketing channels for products and services of the
Company.
+ To direct the formulation and implementation of marketing
plans to promote the company brandname in the market.
+ Periodically evaluate and adjust plans and activities
Marketing.
- Business:
+ Orientation build the organization and development of sales
channels for the company.
+ Combined direct and construction management team to
accomplish the goal standards phased development of the
Company.
+ Establish and maintain relationships internal and external
relations related to the business operations of the Company in
order to create favorable conditions for business activities.
- Customer service:
- Services for members is conducted in a highly professional
and effective.
- Ensure a safe working environment and responsible attitude
of all the staff.
- To direct the department/ Board of the Company to develop
objectives and targets for each department to ensure
completion of the Company's common goals.
- Project Management: Making decisions and propose proper
solutions and strategies ... with the CEO, the construction
process specified systems company with high levels.
+ Ensure that management systems are updated and efficient
operation.
- Staffing: Construction plans, human resources and short
term; human resource development to ensure business for the
company.
+ Steering develop mechanisms salary, reward and strategic

fit with the overall goals of the company.
- Control: Build operational control system for the company.
+ Develop organizational apparatus and control systems have
been approved.
- Report: Responsible for building and implementing a
reporting system for the Executive Board as required.
July,2011
Collaborate with firm forums, foreign invested enterprises
magazines, investor newspaper, investors
• Articles and news about tourism array
• The interview
• Reporter Card issued Public Relations, advertising or
corporate reports
-> Card reporter issued in July
2013
August, 2013 : Can Tho Tourism
Joint Stock Company - Director of
Sales and Marketing
Ensures professional sales calls using selling
principles and unique selling points.
Pre-qualifies and targets major companies and
government departments, utilizing sales database and
develop appropriate and effective sales solicitation strategies
to increase market share.
Carefully plans sales calls into defined objectives.
Maintains a detailed knowledge of venues’ facilities,
features and services.
Professionally conducts routine telemarketing activities
to identify new business opportunities.
Meets and greets event’s organizers upon arrival.
Conducts regular market surveys and competitor

researches.
Entertains and conducts site inspections to relevant
companies’ representatives/government officials /delegates
whenever required.
Implements all Catering sales action plans related to
responsibility areas as outlined in the Marketing plan.
Assists Sales Coordinator/Sales Executive to follow-up
on all matters in their absence.
Reviews and constantly seeks productivity level
improvements.
Customer Service
Spends time in each event to ensure that the events
are managed well by Operation team.
Establishes and maintains strong relationships with the
established clientele and constantly explores new business
opportunities.
Liaises and works closely with the related operation
departments ensuring guest's requests and expectations are
being met.
Handles guest and employee’s inquiries in a courteous
and efficient manner, reporting complaints or problems if no
immediate solution can be found and ensures a prompt
follow-up.
Maintains positive guest and colleague interactions
with good working relationships.
Marketing
Conducts extensive competitor research and
maintains excellent product knowledge of the company.
Constantly monitors and evaluates local, national and
international market trends, and the competitor sales
initiatives, in order to make sure the sales remain competitive
and cutting edge.
Ensures a high level of exposure for the venues
through direct sales solicitation via telephone, contracts and
written communications.

Other Duties
Establishes an efficient trace file to ensure that all
business booked is properly tracked.
Submits Sales report to GM
Provides accurate reporting of business booked to the
Sales Coordinator for weekly/monthly/yearly consolidation.
Continuously seeks ways to maximize revenues and
profits by cross selling and upselling other facilities and
service.
Maximizes the effectiveness of sales team members
by developing each of their skills and abilities through the
appropriate training, coaching, and/or mentoring.
Assists to plan and implement effective training
programs for sales team members in coordination with the
Human resource training schedule if any.
Ensures all employees maintain an updated
awareness of product knowledge, current promotion, policy
changes and appropriate internal communication.
Maintains strong, professional relationships with the
relevant representatives from competitors and other
organizations, including tour operators and local travel agents.
Carries out any other reasonable duties and
responsibilities as assigned.
June, 2014
Trainning inhouse for Pr, Sales Marketing at firms
March, 2015
Acting as a tutor for Dr. Xuân Phương and Dr. Tiến Minh for
Pr, Advertising, basic Marketing , communication marketing,
Event course
July, 2015 Team leader of
Marketing - Saigontourist Holding

company
1. Write articles PR Event
2. Make a press conference
3. Complete the good work carried out internal PR
4. Planning, developing PR strategy
5. Capture Event
6. Join PR online (social networks, communication
channels online modern PR)
7. Report Trip advisor
8. Give the idea of advertisements Saigontourist
9. Join writing, photography, media coverage for
important events of the Corporation (the tasks arising out of
Sales and Marketing Department)
10. Establish and build good relationships with the
media the media
11. Handling the media crisis (if any)
12. Actively participate the program in response to
"Together for communities" of SaigonTourist
13. Create a message, update information showing the
operation of Saigontourist events page on facebook
14. Update the video clip on youtube of Saigontourist
15. Share of unit information, share aggregated
information of Saigontourist up to personal facebook
16. Develop Social Media Marketing Strategy
17. Develop Digital marketing strategy through
communication tools
18. Update, sharing new knowledge in the field of Sales
& Marketing in the tourism industry, restaurants and hotels,
resorts and entertainment.
19. Create exchanges, deep cohesion between the units
in the system together and with Saigontourist Corporation.
20. Reaffirming the past 41 years, Saigontourist brand
remains as strong and continuous development with more
innovation and creativity in terms of "quality" and "quantity"

through media programs, events, club sales & marketing,
community Saigontourist
ENTERTAINMENT Tennis, STRATEGY BOOKS, Billiards, Swimming,
MUSIC
REFERENCES Full name : Huynh Thien
Trieu
Title : Regional Sales
Manager
Company : AVON Email : N/A
Telephone : 0903034573 Type : Personal
DESIRED SALARY
SALES & MARKETING
MANAGER
PR MANAGER
EVENT MANAGER
HOTEL
MANAGEMENT
Negotiable
Full time: 3000 USD
Part time: 1500 USD
JOURNALIST Part time: 100.000 vnd/ news(100-200 words)
300.000 vnd/ pr/ advertising article
PHOTOGRAPHER Part time: 100.000 vnd/ photojournalism
2.000.000 vnd/day(8 hours from morning
to evening): 600-700 pictures
500.000 vnd/ advertising picture, portrait
picture

Cv.e.final5

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