CW13 The Rising Stack- How & Why OpenStack is changing IT by Mark Collier
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- 2. The Rising Stack How & Why OpenStack is Changing IT Mark Collier COO, OpenStack Foundation @sparkycollier on twitter
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- 5. 5 Code
- 6. 6 OpenStack Cloud Platform Code available under Apache 2.0 license. Design tenets – scale & elasticity, share nothing & distribute everything
- 7. 7 OpenStack Capabilities Compute Provision and manage large pools of on-demand computing resources Object Storage Petabytes of reliable storage on standard gear Block Storage Volumes on commodity storage gear, and drivers for more advanced systems like NetApp, Solidfire, and Nexenta Networking Software defined networking automation with pluggable backends Dashboard Self-service, role-based web interface for users and administrators Shared Services Multi-tenant authentication system that ties to existing stores (e.g. LDAP) and Image Service
- 8. 8 Open Development Process Time-Based Release Cycle New software release every six months, with interim milestones Design Summits twice a year Immediately following software release to plan next version Sessions led by developers and Project Technical Leads Broad Contributions More than 800 developers from over 50 companies wordlwide Elected Leadership Developers elect their own Project Technical Leaders
- 10. 10 Community Size & Growth Q4 2012 10 ECOSYSTEMSIZE (Members+Sponsors+Supporters) CUMULATIVE CONTRIBUTORS AVERAGE MONTHLY CONTRIBUTORS PATCHES MERGED 739 175 2,664(updated methodology) 148Companies Members: 22 Total (4 New) Sponsors: 22 Total (6 New) Supporters: 104 Total (4 New) TOP 10 Countries 1) United States 2) China 3) India 4) Great Britain 5) Australia 6,967 6) France 7) Russia 8) Canada 9) Ireland 10) Germany INDIVIDUALMEMBERS
- 11. 11 Community Size & Growth Q1 2013 11 ECOSYSTEMSIZE (Members+Sponsors+Supporters) CUMULATIVE CONTRIBUTORS AVERAGE MONTHLY CONTRIBUTORS PATCHES MERGED 815 252 3,357 189Companies Members: 22 Total Sponsors: 34 Total (10 New) Supporters: 139 Total (35 New) TOP 10 Countries 1) United States 2) China 3) India 4) Great Britain 5) Australia 9,016 6) France 7) Russia 8) Canada 9) Ireland 10) Germany INDIVIDUALMEMBERS +44% +27% +29% +10% +26%
- 12. 12 14 New Supporters for OpenStack- Q4 2013 12 CONFIDENTIAL MATERIAL | © 2013 OpenStack, Inc.
- 13. 13 47 New Sponsors & Supporters in Q1 ! 13 CONFIDENTIAL MATERIAL | © 2013 OpenStack, Inc. New Supporters: Corelynx Inc TCPWave NetCitadel Inc. GameWave VMTurbo Alter Way TEONITE Sirius Corporation Linagora Greenet Information Technology Infocular E-Technologies Pvt. Ltd. Radware Ltd. PLUMgrid Bloombase, Inc. Radware, Inc. Amahi CIeNET Technologies Ozgur Yazilim AS ALYSEO Stratus Technologies Iron.io Nimbis Services, Inc Sohonet Whipcloud LLC Minds.org, Inc. TATA CONSULTANCY SERVICES LIMITED Cloud175 Dungeon Innovations Embotics Corporation Inktank NodePrime, Inc. PC/OpenSystems LLC RedeHost Dualtec Cloud Builders HEDERA TECHNOLOGY Aegis Foundation
- 14. 14 Awareness & Education Q4 2012 WEBSITE TRAFFIC TWITTER FOLLOWERS NEWSLETTER SUBSCRIBERS YOUTUBE CHANNEL VIEWS MARKETING LIST SUBSCRIBERS 17,391 51 296,212 New Visitors to Website: 44% Percent non-US: 68% Unique Visitors 14,633 6,808 New Followers: 1,344 51% non-US Subscribers YouTube Channel Minutes Watched: 149,677 40 Companies Non-US Traffic 1) China 8.9% 2) India 5.8% 3) France 4.2% 4) UK 4.1% 5) Germany 3.7%
- 15. 15 Awareness & Education Q1 2013 WEBSITE TRAFFIC TWITTER FOLLOWERS NEWSLETTER SUBSCRIBERS YOUTUBE CHANNEL VIEWS MARKETING LIST SUBSCRIBERS 28,950 142 595,515 New Visitors to Website: 44% Percent non-US: 68% Unique Visitors 17,705 8,805 New Followers: 3,072 53% non-US Subscribers (+2%) YouTube Channel Minutes Watched: 261,336 63 Companies Non-US Traffic 1) China 7.6% 2) India 6.7% 3) France 4.4% 4) UK 4.1% 5) Germany 3.7% +29%+21% +67% +75% +101% +178% +58%
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- 19. 19 MercadoLibre, Inc. Uses OpenStack 8th Largest eCommerce site in the world Using OpenStack to power 1,000 node internal private cloud and production web properties Internal team manages deployment and operations, using OpenStack Compute, Storage & Networking with Ubuntu and Chef Headquartered in Buenos Aires, Argentina "Our main goal was to achieve a new level of agility and flexibility, and demonstrate that we could remove the manual work associated with deploying new resources. We achieved this."
- 20. 20 PayPal Uses OpenStack Processed more than $26,000 in mobile payments every minute in 2012 OpenStack runs thousands of VMs to support their self-service developer model Internal team manages deployment and operations, using OpenStack Compute, Storage & Shared Services “We needed agility without sacrificing availability. By leveraging the collective innovation of the OpenStack community, we can develop and grow our private cloud much quicker without having to reinvent anything.” Saran Mandair, senior director of PayPal infrastructure engineering
- 21. 21 IBS DataFort Uses OpenStack in Russia 8,000 Employees, provide IT support for over 120 Russian and overseas companies. Operate 3 datacenters with 5000+ Servers Working with CloudScaling to deploy private and public OpenStack Clouds this year “We want our customers to have freedom of choice. We do believe that OpenStack is bringing that dimension. Russia has a long, long history of being dominated by one party – freedom of choice is important from a historical perspective, similar trend that you observe everywhere.” Michal Cupa, President of IBS DataFort
- 22. 22 CloudUP uses OpenStack in Italy First Italian Service Provider to offer pay- as-you-go Cloud Evaluated vs. Vmware, Open Nebula, and and Ecualyptus. Liked project’s modular architecture approach and the constantly evolving tool set that allows for integration into other service providers’ infrastructures “"After several years in this field, today we truly believe that OpenStack is the Linux of cloud computing.” Mariano Cunietti, CTO at Enter/Cloudup
- 23. 23 Intel uses OpenStack Globally Intel IT supports more than 75,000 servers in 69 data centers And more than 91,000 employees who connect to Intel resources through more than 138,000 mobile devices. “OpenStack has dramatically reduced the amount of time it takes to provision services and automatically resolve resource issues. We can now deploy a VM in just five to 10 minutes, provide faster self services to our customers, and offer a more reliable infrastructure with rolling updates that will keep our infrastructure current without burdening our staff.” Das Kamhout, Intel Principal Engineer and Cloud Lead
- 24. 24 Bloomberg, Comcast, Best Buy all use Openstack to power their businesses Watch their presentations: http://www.openstack.org/summit/portland-2013/session-videos/ Bloomberg Comcast Best Buy
- 27. 27 OpenStack Operations Guide Writers from all over the world came to Austin, Texas. To write a whole book. In just 5 days. http://bit.ly/guidevideo
- 28. 28 OpenStack Operations Guide – they did it! 230+ Pages in only 5 days. Written by experienced OpenStack operators. In less than a week of publication, the book had been downloaded over 2000 times… now over 5000 downloads!
- 29. 29 Downloaded from 80 different countries
- 30. 30 And 700+ Different Cities
- 32. 32 The OpenStack Foundation • Protecting, Empowering, and Promoting OpenStack software and the community around it, including users, developers and the entire ecosystem. • Over 8000 Individual Members, up from 5600 at launch • The leading Global IT companies as Gold & Platinum Members • Board of Directors that sets strategic direction • Project Technical Leads and a Technical Committee that are elected from among the contributors • User Committee to ensure the users voices are heard
- 33. 33 Foundation Approach Provide a permanent legal home for OpenStack, with broad industry support and the resources to support OpenStack’s success While preserving what’s working – a.k.a. the “OpenStack Way” • Technical people making technical decisions based on merit • Dedicated resources building the community and ecosystem • A strong ecosystem of companies making money • Encouraging and rewarding contribution in all forms
- 34. 34 The numbers above are from 2012 and have grown since then
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- 36. 36 Gold & Platinum Founding Members
- 38. 38 Sponsors
- 40. 40 How much interest is there?
- 41. 41 Summit Growth Expecting 4000+ at the next Summit Hong Kong Nov 5-8th: Openstack.org/summit
- 42. 42 IT Interest: Over 1M visitors/year to OpenStack.org
- 43. 43 IT User Interest: Google Trends 1 - http://insights.wired.com/profiles/blogs/openstack-wins-2012-pr-hype-battle-for-cloud-computing- platforms#axzz2JIqcyYvU
- 44. 44 IT User Interest: Youtube channel (through March) OpenStack.org/OpenStackFoundation – Only 5 months old
- 45. 45 IT User Interest: Youtube channel (through May) OpenStack.org/OpenStackFoundation – Only 7 months old
- 46. 46 Media Interest Number of Stories 2012 1 - http://insights.wired.com/profiles/blogs/openstack-wins-2012-pr-hype-battle-for-cloud-computing- platforms#axzz2JIqcyYvU
- 47. 47 Media Interest Press Mentions per TrendKite 1 - http://insights.wired.com/profiles/blogs/openstack-wins-2012-pr-hype-battle-for-cloud-computing- platforms#axzz2JIqcyYvU
- 48. 48 Developer Interest & Commitment to Platform http://www.ohloh.net/p/compare?project_0=OpenStack&project_1=Apache+CloudStack&project_2=Eucalyptus
- 49. 49 Developer Interest & Commitment to Platform http://www.ohloh.net/p/compare?project_0=CloudStack&project_1=OpenStack&project_2=Apache+CloudStack More than Doubled # of Developers from Essex to Grizzly!
- 50. 50 Developer interest translates into rapid innovation From 10k lines of code to 800K in less than 3 years
- 51. 51 Quotes “If there isn’t an OpenStack cloud you fancy, wait a second, there’s more – a lot more – in the pipeline.” – GigaOm New OpenStack Clouds Mean Something For Everyone “OpenStack appears to be a more advanced or more modern open source project than some of its predecessors because it's a highly coordinated effort.” – Charlie Babcock Information Week OpenStack Fights Cloud Lock-In Worries "We are currently considering a move from Amazon to Rackspace purely because of OpenStack. It's that important.” Andrew Cunningham 12/28/12 “#openstack continues to power ahead with Nova in the top 10 github projects in 2012 for number of unique contributors: https://t.co/bN3Yh4hY” @pixelbeat 12/20/12 “This is the most awesome community in action in open source today.” Mark Shuttleworth @OpenStack #openstack @techjournalist 10/16/12 “Almost no vendor briefing within the last month without a discussion regarding how OpenStack fits into the product strategy. Exciting times.” @torstenvolk 11/9/12
- 52. 52 Quotes “I think the trend here is that OpenStack has won the race to become the standard, and it has done it rapidly,” Winblad said. “We’ve made some investments around the software- defined data center, and OpenStack is a key component. It is the OS for the cloud.” – Ann Winblad, Hummer Winblad Ventures IBM Makes a Big Bet on OpenStack in the Cloud, AllThingsD
- 53. Why are they interested?
- 54. 54 Not creating… …just software …just a community …a vendor consortium …hundreds of moderately successful businesses
- 55. 55 Creating a platform ecosystem in the cloud ‣ This is different than other cloud software ‣ Ultimately creates the most value for everyone involved
- 56. Platform Ecosystems: How do they work?
- 57. 57 Platform Ecosystems – The Three Forces INNOVATIVE ECOSYSTEM GLOBAL USER FOOTPRINT TECHNOLOGY PLATFORM
- 58. 58 Platform Ecosystems – The Three Forces Technology Platform ‣ General purpose technology ‣ Extensible system with room for innovation on top, underneath and around the technology platform ‣ Continuous innovation based on user needs
- 59. 59 Platform Ecosystems – The Three Forces Global User Footprint ‣ Massive addressable market ‣ Users who want more than the functionality of the base platform— infinitely more
- 60. 60 Platform Ecosystems – The Three Forces Innovative Ecosystem ‣ Additional capabilities available from many sources ‣ Huge opportunity for competitive businesses
- 61. 61 Apple 700,000+ apps 106 carriers 400,000,000 devices 113 countries iOS
- 62. 62 Android 700,000+ apps 95 carriers 44 device makers 500,000,000 devices 104 countries Android
- 63. 63 Facebook 9,000,000 apps 1,000,000,000+ users 82% non-US & Canada Facebook Developer Platform
- 64. 64 Microsoft 4,000,000+ apps 330,000,000 in 2011 Windows
- 66. 66 Why is this important? Greatest value is in the intersection where the 3 forces meet ‣ Platforms need users & apps/tools to be relevant ‣ Tool ecosystems need widely adopted, innovative platforms ‣ Users need platforms with app/tool support & innovation The biggest each force is, the more value created ‣ Mass creates gravity, gravity pulls in more users, more tools/apps, more developers and the cycle continues ‣ If you ignore any one force, the model collapses The more each force is concentrated toward the core, the stronger the pull for the other forces ‣ The overlap creates greater mass and focus for users and tools/apps ‣ All three groups need each other to survive in the long run
- 67. 67 Platform ecosystems develop around massive markets
- 68. 68 Platform Ecosystems – Markets User Footprint Apple iOS, Android ‣ Every smartphone on earth Facebook ‣ Every human on the internet Microsoft ‣ Every PC manufactured
- 69. 69 Platform Ecosystems – Markets User Footprint OpenStack’s Opportunity – Nothing short of changing IT ‣ Every datacenter ‣ Every server ‣ Every network device ‣ Every storage system
- 70. 70 Platform Ecosystems – Markets User Footprint OpenStack’s Opportunity – Nothing short of changing IT ‣ Every datacenter ‣ Every server ‣ Every network device ‣ Every storage system ‣ Every silly cat photo
- 71. 71 Platform Ecosystems – Markets User Footprint Apple iOS, Android ‣ Every smartphone on earth ‣ ~90% market share Facebook ‣ Every human on the internet ‣ ~42% market share Microsoft ‣ Every PC manufactured ‣ ~92% market share. Still.
- 72. 72 Platform ecosystems develop around massive markets, but have few winners
- 73. 73 http://www.strategyanalytics.com/default.aspx?mod=reportabstractviewer&a0=8 155 0% 10% 20% 30% 40% 50% 60% 70% 80% Android iOS Other Global Marketshare (Q4 2012)
- 74. 74 What if OpenStack can reach 25%, 50%, 75% of the Datacenter?
- 75. 75 There is a platform war building around the cloud
- 76. 76 Amazon is the early leader Tools Services Software Hundreds of thousands of customers Global footprint AWS services Tools Services Software Private clouds Public clouds OpenStack software
- 77. 77 But the OpenStack footprint is spreading Global Footprint Stat AWS 2012 OpenStack 2012 Continents 5 2 Countries 6 6 Cities 9 10 Availability Zones 18 12 Provider Choices 1 8
- 78. 78 2014 Opportunity Global Footprint Stat` AWS 2012 OS 2012 OS 2014 Continents 5 2 6 Countries 6 6 30 Cities 9 10 40 Availability Zones 18 12 100 Provider Choices 1 8 50
- 79. 79 Plus Private Deployments Global Footprint
- 80. 80 OpenStack: How & Why it’s The Rising Stack Open platform ‣ Community driven innovation ‣ Technology accessible in many ways: hourly, appliance, distribution, DIY Empowered users and developers ‣ Deeper engagement from our users and developers ‣ Users like having more control their destiny Broad, global support from companies ‣ Not driven by a single company; no single source ‣ Creates additional work, but also addition power and opportunity ‣ Aggregate investment is huge
- 81. An Invitation
- 82. 82 Say No to Vendor Lock-in
- 83. 83 Say Yes to Freedom
- 86. The Rising Stack How & Why OpenStack is Changing IT Mark Collier COO, OpenStack Foundation @sparkycollier on twitter