Cyril Barrow, Rovio
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The document outlines Rovio's production framework, emphasizing the importance of autonomy, trust, and transparency in game development. It details the structured process involving concept development, market research, prototyping, and various stages leading to a game's launch while ensuring that product owners are empowered and accountable. The framework includes clear check-points for self-assessment and decision-making to optimize game quality and market success.
Cyril Barrow, Rovio
- 1. Rovio © 2017 Confidential.All rightsreserved.
- 2. Rovio © 2017 Confidential.All rightsreserved. Autonomy, Trust and Transparency the keys of Rovio production framework Cyril Barrow VP operations - Rovio
- 3. From Hardware... Who is Cyril Barrow ? to... Free to Play.... 20 years leading people, products and processes Helsinki
- 4. 1 - Rovio – 12 month ago 2 - Autonomy, Trust and Transparency today Rovio © 2017 Confidential.All rightsreserved. Autonomy, Trust and Transparency the keys of Rovio production framework
- 5. Rovio © 2017 Confidential.All rightsreserved. Rovio...12 months ago
- 6. Rovio © 2017 Confidential.All rightsreserved. We need to put a process in place, in order to maximize the chances of delivering great games Why a production framework?
- 7. Rovio © 2017 Confidential.All rightsreserved. Concept Market research + prototype Pre prod Production Soft launch Live OPS
- 8. Rovio © 2017 Confidential.All rightsreserved. Because making fun games is not enough… We designed clear check-points in our process: Do we have a strategy Do we have a marketing and design plan Do we have a production plan We are prepared to kill games.
- 9. Rovio © 2017 Confidential.All rightsreserved. Autonomy Trust and Transparency
- 10. Rovio © 2017 Confidential.All rightsreserved. Concept Market research + prototype Pre prod Production Soft launch Live OPS
- 11. Rovio © 2017 Confidential.All rightsreserved. Concept Market research + prototype Pre prod Production Soft launch Live OPS - We trust our product owners - Product owners are autonomous - Product owners provide transparency
- 12. Rovio © 2017 Confidential.All rightsreserved. We trust our product owners They understand the strategy around their game They understand the what it will take to launch their game They can make Fun and deep games => Less reviews
- 13. Rovio © 2017 Confidential.All rightsreserved. Our product owners are autonomous They understand clearly how to assess their games They understand that user testing is paramount They know how to validate assumption with qualitative and quantitative data => Less reviews
- 14. Rovio © 2017 Confidential.All rightsreserved. Product self assessment · Strategy (market research) audience competition goal why is it a good game for us · Marketing plan User Acquisition · Design fun & depth retention monetisation live operations risks · Production lead time & cost scope people process & risks
- 15. Rovio © 2017 Confidential.All rightsreserved. Production review What are you building? Soft Launch review What are you trying to prove? Global Launch review Can you get users? Will we monetize? Check-points are clear and allow self assessment
- 16. Rovio © 2017 Confidential.All rightsreserved. Scrum Working Software Updated Backlog Velocity-Based Reporting Autonomy doesn’t mean no transparency.
- 17. Rovio © 2017 Confidential.All rightsreserved. To sum up: - Trust: Creative teams are empowered. - Autonomy: Check-points are clear and allow self assessment. - Transparency is built in the process.
- 18. Thank you! Cyril Barrow VP operations – Rovio cyril.barrow@rovio.com