The document discusses principles, standards, and guidelines for interaction design. Principles are abstract design rules with low authority but high generality. Standards are specific design rules set by organizations with high authority but limited application. Guidelines have lower authority but more general application. The document lists principles of usability like learnability and flexibility. It also discusses Norman's 7 principles and Nielsen's 10 heuristics for usability. Design rules can increase usability if used to direct the design process.