DAB slideshow status and examples
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DAB slideshow is a key feature for DAB and DAB+ broadcasting, providing valuable information such as song titles, traffic updates, and station branding. It enhances listener engagement and enables new advertising revenue streams, with various broadcasters across multiple countries already utilizing this technology. With falling component prices, it's an opportune time for manufacturers and broadcasters to capitalize on DAB slideshow's capabilities.
DAB slideshow status and examples
- 1. 0 DAB Slideshow in action
- 2. 1 DAB Slideshow • Slideshow is a core feature of DAB and DAB+, using broadcast to display information and content; from traffic information to song titles, album artwork and station branding. • Slideshow lets broadcasters build closer relationships with listeners, delivering extra information, added value content and branding opportunities. • Broadcasters using Slideshow include; ARD, Global, Itas, NRK, Nova, NPO, RTBF, Polskie Radio and WDR3 • New revenue streams are enabled for advertisers and, for drivers, up to date weather and traffic information is there when it's needed. • With component prices dropping, now is the time for manufacturers and broadcasters to start making the most of what DAB Slideshow can enable.
- 3. 2 DAB Slideshow by country Station branding Song info News Traffic Weather Social media Adverts Competitions Australia X X X X X X Belgium X X X X X Czech Republic X X X X X X France X X Germany X X X X X X Italy X X X X X Netherlands X X X Norway X X X X X X Poland X X X Switzerland X X UK X
- 4. 3 Station branding • Slideshow can be used to display station logos, information on the current programme and listings for the day • Some stations in Belgium use Slideshow to display images from inside the studio
- 5. 4 News reports • Slideshow can be used to complement news broadcasts with relevant images, extra detail and quotes • By using hybrid radio applications, listeners can click through to station websites to find out more
- 6. 5 Automotive and traffic • Slideshow in the car can display traffic and travel information, updating drivers and their passengers with the latest news • Many car receivers feature colour screens – making them perfect for Slideshow
- 7. 6 Album and song artwork • Many stations are using Slideshow to display song and album information and artwork • This brings the songs to life and quickly answers the common question of ‘what are we listening to?’
- 8. 7 Weather • Weather forecasts are another great example of where DAB slideshow can add value • This can run at the same time as news and weather programmes or as part of a continued Slideshow