The document outlines a formula for becoming a "Key Person of Influence" by leveraging modern technologies. The formula involves 1) developing the perfect pitch for a niche topic, 2) writing and publishing a book on the topic, 3) creating an informational product, and 4) gaining an online following through social media and partnerships. It then provides examples of individuals who have achieved influence in their fields by following this formula, and describes accelerators that provide training and resources for applying the formula.