Darryl Mitchell
                    Innovative Partnerships Program Office
                         Goddard Space Flight Center
                                Greenbelt, MD




Project Management Challenge
2010 Annual Conference
Galveston, TX
                                                             Used with Permission
     The Importance of Innovation
      Innovative Partnerships Program Overview
      The NASA Patent Licensing Model
      Ocean Tomo
      The Live Intellectual Property Auction License
       Model
      Results of the First Live Auction of a
       Government Patent License
      Next Steps

February 19, 2010      http://ipp.gsfc.nasa.gov         2
Source: NEWSWEEK-
Intel Global Innovation
Survey 2009




   Source: NEWSWEEK-
   Intel Global Innovation
   Survey 2009


   February 19, 2010         http://ipp.gsfc.nasa.gov   3
February 19, 2010   http://ipp.gsfc.nasa.gov   4
Legal & Policy                 Benefits to
                     Obligations                    Agency




February 19, 2010             http://ipp.gsfc.nasa.gov           5
February 19, 2010   http://ipp.gsfc.nasa.gov   6
GSFC
                                                        ESMD
                JPL             GRC
                                                        SMD

                                                        SOMD
     ARC                                  LaRC
                                                        ARMD


    DFRC                                   KSC




                SSC              JSC

                      MSFC

February 19, 2010            http://ipp.gsfc.nasa.gov          7
Technology               Innovation        Partnership
                      Infusion                 Incubator       Development




                     Small Business       Centennial          Intellectual
                      Innovation            Challenges           Property
                      Research (SBIR)      FAST                 Management
                     Small Business       Innovation          Technology
                      Technology            Transfusion          Transfer
                      Transfer             New Business        New Innovative
                      Research (STTR)       Models               Partnerships
                     IPP Seed Fund

February 19, 2010                   http://ipp.gsfc.nasa.gov                      8
Cooperative                                            Software
                                                       Space Act         Patent/Copyrig                      Enhanced
                    Contract        Agreement                                              Usage                               CRADA
                                                       Agreement         ht License                          Use Lease
                                    Grant                                                  Agreement
  Purpose           Acquire         NASA funding       Collaborations    Transfer          Access to         Permits NASA      Rarely used by
                    goods,          provided to        with the public   specific rights   NASA              to lease under-   NASA for
                    services, or    facilitate         and private       associated with   developed         utilized real     cooperative
                    both.           activities that    sector                              software          property assets   research and
                                                                         NASA-owned
                                    accomplish a                                                                               development.
                                                                         Intellectual
                                    public purpose
                                                                         Property

  Competition       Generally,      Generally, Yes     In some           No                No                In some           No
  Required?         Yes                                circumstances                                         circumstances


  Notable           - Goods or      - Public Purpose   -Subject to       -Intellectual     -Export Control   - Real Property   - Federal Lab
  Requirements      Services        - NASA may be      statutory and     Property          Compliance                          - R&D
                    - Mission       involved           NASA              - Royalty-        - Depends on
                    Need                               requirements                        type of release
                                                                         Based
                                                                         -Commercializ
                                                                         ation


  NASA              Yes             Yes                Rarely            No                No                No                No
  Funding to
  the Non-
  NASA Party?


  Authority         Space Act; 31   Space Act; 31      Space Act         35 USC 207        NPD 2210.1A       Space Act; 42     15 USC 3710a
                    USC 6303; 10    USC 6304; 31                                                             USC 2459j
                    USC 2302        USC 6305




February 19, 2010                                       http://ipp.gsfc.nasa.gov                                                                9
     Negotiated & executed at Field Centers
      Governed by 37C.F.R. §404
           License application required
           Exclusive or non-exclusive
              Non-Exclusive preference
              Exclusivity requires 15-day comment period
           Preference to U.S. businesses
           Up-Front Fee, Running Royalties, Annual Minimums, and Practical
            Application deadline
      Standardized language
      Government retains “March-in” Rights
      No Government warranty or indemnification
      No rights to NASA Logos granted
      Sublicensing rights granted to exclusive Licensees
      Annual Reports required of Licensee
      “Know-how” transferred under separate agreement (SAA)

February 19, 2010                      http://ipp.gsfc.nasa.gov               10
2 - 4 Inventors
                       • $5k ea.
                     • 25% ea. To                                  Single
                          $25K                                    Inventor
                    • Split 30% of                              • $5K + 25%
                       remainder
                                            5+ Inventors
                                           • Equal shares
                                               of $25K
                                           • Split 30% of
                                              remainder




                                  Field Center Director
                    •NPR 2092.1A, Distribution of Royalties Received by NASA
                         from the Licensing or Assignment of Inventions


February 19, 2010                 http://ipp.gsfc.nasa.gov                     11
     Slow …. But improving!
      Constrained resources
      Cultural disconnects
      Limited flexibility
      Limited, or no, market validation of
       technology




February 19, 2010      http://ipp.gsfc.nasa.gov   12
     Founded: 2003
      Headquarters: Chicago, IL
      Business Type: Intellectual Capital Merchant
       Banc
      Mission: Efficient Monetization of
       Intellectual Property
      Best Known For: Live Auctions of Intellectual
       Property
      Total Live Auction Transactions to Date:
       $120M

February 19, 2010     http://ipp.gsfc.nasa.gov         13
     Can NASA actually sell its patents?
       RESOLUTION: No, but Ocean Tomo can auction the right to assume its
       exclusive license with NASA
      What about the Federal Register Notice?
       RESOLUTION: Handled pre-auction with Ocean Tomo
      What about export control issues?
       RESOLUTION: Screen with pre-qualification application
      Should we go with a running royalty, or a one time payment?
       RESOLUTION: Technology and market sector dependent
      What if it doesn’t sell at auction?
       RESOLUTION: Other transaction platforms available, and Ocean Tomo
       license expires within 3 years
      What about Non-Practicing Entities (i.e. Patent Trolls)?
       RESOLUTION: NASA retains standard march-in rights

February 19, 2010             http://ipp.gsfc.nasa.gov                  14
Fall 2007: Goddard and       January 2008: Goddard
            Fall 2006: Contact with
                                      Marshall authorized to       posts a Federal Register
           Ocean Tomo established
                                        proceed with pilot         Notice for 44 patents &
               by Goddard IPP
                                             programs                patent applications




             July 22, 2008: License    Spring 2008: Detractors     February 2008: Objection
             executed with Ocean      start gathering torches &   to Federal Register Notice
                     Tomo                     pitchforks            received and resolved




                                                                      October 30, 2008:
             September 2008: Joint                                 Goddard successfully
                                      October 14, 2008: Three
              press release issued                                 auctions an exclusive
                                      Congressional inquiries
              regarding upcoming                                   license to its Hilbert-
                                             received
                    auction                                       Huang Transform (HHT)
                                                                      patent portfolio




February 19, 2010                     http://ipp.gsfc.nasa.gov                                 15
     Ocean Tomo & NASA jointly identify
       candidate cases
      Ocean Tomo submits license application
      NASA posts notice in Federal Register (15 day
       comment period)
      Ocean Tomo & NASA jointly establish
       license terms
      License executed with Ocean Tomo
      Ocean Tomo begins marketing campaign

February 19, 2010     http://ipp.gsfc.nasa.gov     16
     Interested bidders must submit a pre-
       qualification document (37 C.F.R. §404)
      NASA provides expedited feedback on pre-
       qualification applications
      Winning bid held in escrow by Ocean
       Tomo
      Winning bidder submits remaining data
       required for license application to NASA
      NASA executes a novation of the license
       with Ocean Tomo to transfer ownership to
       bidder
      Ocean Tomo forwards funds to NASA less
       a standard fee (called out under terms of
       license) and collects separate fee from
       bidder

February 19, 2010         http://ipp.gsfc.nasa.gov   17
   HHT portfolio licensed after 8
                        years to DynaDx Corp.
                           $50K Up-front
                           Running & annual minimum royalties
                           Product launched September 2009
                       Multiple organizations interested
                        in 6 GPS patents post-auction
                       Tremendous publicity for NASA &
                        Ocean Tomo
                           WSJ
                           Physics Today
                           BBC News
                           Many Others

February 19, 2010            http://ipp.gsfc.nasa.gov            18
     Founded: 2005
      Location: Mountain View, CA
      Product: Multimodal Pressure-
       Flow (MMPF) technique for
       analysis of dynamic cerebral
       auto-regulation
      Applications: Stroke, Dementia,
       Traumatic Brain Injury
      NASA Technology: Hilbert-
       Huang Transform (HHT)
      Product Launch: September
       2009

February 19, 2010       http://ipp.gsfc.nasa.gov   19
NASA                 Ocean                   Licensees             Taxpayers
 •More efficient           Tomo                  •Simplified portal     •Potential life-
  utilization of IPP                              to access federally    improving
  resources            •Increased deal            owned patents          advancements
                        flow                                             entering the
 • Creation of new                               •Ocean Tomo
   technology          •Leverage NASA             vetting process        marketplace more
                        brand recognition                                quickly
   resources
                                                                        •Economic impact




February 19, 2010                 http://ipp.gsfc.nasa.gov                                  20
     Ocean Tomo Transactions acquired by
       ICAP
           Improved capitalization
           New ventures/platforms enabled (e.g. IPXI)
      Other Federal Labs coming onboard
           DOE, NSA, APL, NIH, …
      NASA released RFI on September 25, 2009
       regarding licensing intermediary models
      Portfolio bundling across labs and/or
       agencies?
           In FY 2007, 4,500 new invention disclosures, &
            over 1,400 patents issued to federal labs


February 19, 2010              http://ipp.gsfc.nasa.gov      21
Darryl Mitchell
                         Technology Manager
                Innovative Partnerships Program Office
                  NASA Goddard Space Flight Center
                         Greenbelt, Maryland
                              (301) 286-5169
                       Darryl.R.Mitchell@nasa.gov
                        http://ipp.gsfc.nasa.gov



February 19, 2010            http://ipp.gsfc.nasa.gov    22

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Darryl.mitchell

  • 1. Darryl Mitchell Innovative Partnerships Program Office Goddard Space Flight Center Greenbelt, MD Project Management Challenge 2010 Annual Conference Galveston, TX Used with Permission
  • 2. The Importance of Innovation  Innovative Partnerships Program Overview  The NASA Patent Licensing Model  Ocean Tomo  The Live Intellectual Property Auction License Model  Results of the First Live Auction of a Government Patent License  Next Steps February 19, 2010 http://ipp.gsfc.nasa.gov 2
  • 3. Source: NEWSWEEK- Intel Global Innovation Survey 2009 Source: NEWSWEEK- Intel Global Innovation Survey 2009 February 19, 2010 http://ipp.gsfc.nasa.gov 3
  • 4. February 19, 2010 http://ipp.gsfc.nasa.gov 4
  • 5. Legal & Policy Benefits to Obligations Agency February 19, 2010 http://ipp.gsfc.nasa.gov 5
  • 6. February 19, 2010 http://ipp.gsfc.nasa.gov 6
  • 7. GSFC ESMD JPL GRC SMD SOMD ARC LaRC ARMD DFRC KSC SSC JSC MSFC February 19, 2010 http://ipp.gsfc.nasa.gov 7
  • 8. Technology Innovation Partnership Infusion Incubator Development  Small Business  Centennial  Intellectual Innovation Challenges Property Research (SBIR)  FAST Management  Small Business  Innovation  Technology Technology Transfusion Transfer Transfer  New Business  New Innovative Research (STTR) Models Partnerships  IPP Seed Fund February 19, 2010 http://ipp.gsfc.nasa.gov 8
  • 9. Cooperative Software Space Act Patent/Copyrig Enhanced Contract Agreement Usage CRADA Agreement ht License Use Lease Grant Agreement Purpose Acquire NASA funding Collaborations Transfer Access to Permits NASA Rarely used by goods, provided to with the public specific rights NASA to lease under- NASA for services, or facilitate and private associated with developed utilized real cooperative both. activities that sector software property assets research and NASA-owned accomplish a development. Intellectual public purpose Property Competition Generally, Generally, Yes In some No No In some No Required? Yes circumstances circumstances Notable - Goods or - Public Purpose -Subject to -Intellectual -Export Control - Real Property - Federal Lab Requirements Services - NASA may be statutory and Property Compliance - R&D - Mission involved NASA - Royalty- - Depends on Need requirements type of release Based -Commercializ ation NASA Yes Yes Rarely No No No No Funding to the Non- NASA Party? Authority Space Act; 31 Space Act; 31 Space Act 35 USC 207 NPD 2210.1A Space Act; 42 15 USC 3710a USC 6303; 10 USC 6304; 31 USC 2459j USC 2302 USC 6305 February 19, 2010 http://ipp.gsfc.nasa.gov 9
  • 10. Negotiated & executed at Field Centers  Governed by 37C.F.R. §404  License application required  Exclusive or non-exclusive  Non-Exclusive preference  Exclusivity requires 15-day comment period  Preference to U.S. businesses  Up-Front Fee, Running Royalties, Annual Minimums, and Practical Application deadline  Standardized language  Government retains “March-in” Rights  No Government warranty or indemnification  No rights to NASA Logos granted  Sublicensing rights granted to exclusive Licensees  Annual Reports required of Licensee  “Know-how” transferred under separate agreement (SAA) February 19, 2010 http://ipp.gsfc.nasa.gov 10
  • 11. 2 - 4 Inventors • $5k ea. • 25% ea. To Single $25K Inventor • Split 30% of • $5K + 25% remainder 5+ Inventors • Equal shares of $25K • Split 30% of remainder Field Center Director •NPR 2092.1A, Distribution of Royalties Received by NASA from the Licensing or Assignment of Inventions February 19, 2010 http://ipp.gsfc.nasa.gov 11
  • 12. Slow …. But improving!  Constrained resources  Cultural disconnects  Limited flexibility  Limited, or no, market validation of technology February 19, 2010 http://ipp.gsfc.nasa.gov 12
  • 13. Founded: 2003  Headquarters: Chicago, IL  Business Type: Intellectual Capital Merchant Banc  Mission: Efficient Monetization of Intellectual Property  Best Known For: Live Auctions of Intellectual Property  Total Live Auction Transactions to Date: $120M February 19, 2010 http://ipp.gsfc.nasa.gov 13
  • 14. Can NASA actually sell its patents? RESOLUTION: No, but Ocean Tomo can auction the right to assume its exclusive license with NASA  What about the Federal Register Notice? RESOLUTION: Handled pre-auction with Ocean Tomo  What about export control issues? RESOLUTION: Screen with pre-qualification application  Should we go with a running royalty, or a one time payment? RESOLUTION: Technology and market sector dependent  What if it doesn’t sell at auction? RESOLUTION: Other transaction platforms available, and Ocean Tomo license expires within 3 years  What about Non-Practicing Entities (i.e. Patent Trolls)? RESOLUTION: NASA retains standard march-in rights February 19, 2010 http://ipp.gsfc.nasa.gov 14
  • 15. Fall 2007: Goddard and January 2008: Goddard Fall 2006: Contact with Marshall authorized to posts a Federal Register Ocean Tomo established proceed with pilot Notice for 44 patents & by Goddard IPP programs patent applications July 22, 2008: License Spring 2008: Detractors February 2008: Objection executed with Ocean start gathering torches & to Federal Register Notice Tomo pitchforks received and resolved October 30, 2008: September 2008: Joint Goddard successfully October 14, 2008: Three press release issued auctions an exclusive Congressional inquiries regarding upcoming license to its Hilbert- received auction Huang Transform (HHT) patent portfolio February 19, 2010 http://ipp.gsfc.nasa.gov 15
  • 16. Ocean Tomo & NASA jointly identify candidate cases  Ocean Tomo submits license application  NASA posts notice in Federal Register (15 day comment period)  Ocean Tomo & NASA jointly establish license terms  License executed with Ocean Tomo  Ocean Tomo begins marketing campaign February 19, 2010 http://ipp.gsfc.nasa.gov 16
  • 17. Interested bidders must submit a pre- qualification document (37 C.F.R. §404)  NASA provides expedited feedback on pre- qualification applications  Winning bid held in escrow by Ocean Tomo  Winning bidder submits remaining data required for license application to NASA  NASA executes a novation of the license with Ocean Tomo to transfer ownership to bidder  Ocean Tomo forwards funds to NASA less a standard fee (called out under terms of license) and collects separate fee from bidder February 19, 2010 http://ipp.gsfc.nasa.gov 17
  • 18. HHT portfolio licensed after 8 years to DynaDx Corp.  $50K Up-front  Running & annual minimum royalties  Product launched September 2009  Multiple organizations interested in 6 GPS patents post-auction  Tremendous publicity for NASA & Ocean Tomo  WSJ  Physics Today  BBC News  Many Others February 19, 2010 http://ipp.gsfc.nasa.gov 18
  • 19. Founded: 2005  Location: Mountain View, CA  Product: Multimodal Pressure- Flow (MMPF) technique for analysis of dynamic cerebral auto-regulation  Applications: Stroke, Dementia, Traumatic Brain Injury  NASA Technology: Hilbert- Huang Transform (HHT)  Product Launch: September 2009 February 19, 2010 http://ipp.gsfc.nasa.gov 19
  • 20. NASA Ocean Licensees Taxpayers •More efficient Tomo •Simplified portal •Potential life- utilization of IPP to access federally improving resources •Increased deal owned patents advancements flow entering the • Creation of new •Ocean Tomo technology •Leverage NASA vetting process marketplace more brand recognition quickly resources •Economic impact February 19, 2010 http://ipp.gsfc.nasa.gov 20
  • 21. Ocean Tomo Transactions acquired by ICAP  Improved capitalization  New ventures/platforms enabled (e.g. IPXI)  Other Federal Labs coming onboard  DOE, NSA, APL, NIH, …  NASA released RFI on September 25, 2009 regarding licensing intermediary models  Portfolio bundling across labs and/or agencies?  In FY 2007, 4,500 new invention disclosures, & over 1,400 patents issued to federal labs February 19, 2010 http://ipp.gsfc.nasa.gov 21
  • 22. Darryl Mitchell Technology Manager Innovative Partnerships Program Office NASA Goddard Space Flight Center Greenbelt, Maryland (301) 286-5169 Darryl.R.Mitchell@nasa.gov http://ipp.gsfc.nasa.gov February 19, 2010 http://ipp.gsfc.nasa.gov 22