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Dashboarding/reporting
Most are out of the Box, filter by App




                 Monitor High Level and drill into
                 the detail logically with 1 click.
But can get very specific with Business Transactions
report logically based
on key functions or            In this example we grouped bookings (revenue) by location.
user groups




                                          Could be by Brand, User Type or a
                         .                specific store/location etc…




    Which marketing efforts (i.e.
    customer vistor lead source) effect
    conversion? Buying direct vs email
    campaign vs special offer.
We eat our own dogfood: Analytics we care about
            dynaTrace’s free ajax edition: Usage & Downloads



                                        What regions?




                                                                   What versions?




     What companies are
     downloading the free                                      What happened here?
     dynatrace ajax edition?                                   EMEA download page
                                                               appears to have caused
                                                               issues on April12th.
How? dynaTrace – BT PRO
                  1. Dynamic business transactions by any metric on any tier for every transaction
                     Usecase: Is the application working well on key pages in buying process?

            2. Multi-dimensional BTs for each transaction, slice and dice to answer business questions
               Usecase: How many customers from China purchased more than 1 product last month?

                3. Business transactions are based on 100% of transactions, numbers can be trusted
                 Usecase: Which product created most $$$ last month? What is the exact revenue?




  Capture
URI, session,
HTTP headers



                       Web Frontend Layer                     Persistence Layer
                                                                                                         Cache



                                        Capture
                   Proxies            product name

                                                                  Business Logic Layer
                                                                                                         Oracle Databases
                                              Capture                               Capture
                                           User/Store name                        order volume

                     Service Layer
For example: What our R&D Execs care about
Reporting: Web & Automated




                                         Receive an email daily or weekly
                                         reporting the metrics YOU care about




         Flexibility in report formats
        PDF, HTML, XML, CSV & EXCEL
1) Firefight better: 100% visibility 24x7
Which products are hot? Marketing efforts?
Which products are your users most looking for? Get detailed information which
products were ordered and what the top ordered products and manufacturers are.
Can use this data to either tune your search results or for marketing efforts.
Revenue by Product (i.e. Fender vs Gibson)
Dashboarding Examples Dt
Create Overall System Triage Dashboard
                  Third Party Example
Operations: Monitor key functions
Example of correlating multiple aspects of performance
Correlate Impact of Performance on Conversion/Revenue

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Dashboarding Examples Dt

  • 2. Most are out of the Box, filter by App Monitor High Level and drill into the detail logically with 1 click.
  • 3. But can get very specific with Business Transactions report logically based on key functions or In this example we grouped bookings (revenue) by location. user groups Could be by Brand, User Type or a . specific store/location etc… Which marketing efforts (i.e. customer vistor lead source) effect conversion? Buying direct vs email campaign vs special offer.
  • 4. We eat our own dogfood: Analytics we care about dynaTrace’s free ajax edition: Usage & Downloads What regions? What versions? What companies are downloading the free What happened here? dynatrace ajax edition? EMEA download page appears to have caused issues on April12th.
  • 5. How? dynaTrace – BT PRO 1. Dynamic business transactions by any metric on any tier for every transaction Usecase: Is the application working well on key pages in buying process? 2. Multi-dimensional BTs for each transaction, slice and dice to answer business questions Usecase: How many customers from China purchased more than 1 product last month? 3. Business transactions are based on 100% of transactions, numbers can be trusted Usecase: Which product created most $$$ last month? What is the exact revenue? Capture URI, session, HTTP headers Web Frontend Layer Persistence Layer Cache Capture Proxies product name Business Logic Layer Oracle Databases Capture Capture User/Store name order volume Service Layer
  • 6. For example: What our R&D Execs care about
  • 7. Reporting: Web & Automated Receive an email daily or weekly reporting the metrics YOU care about Flexibility in report formats PDF, HTML, XML, CSV & EXCEL
  • 8. 1) Firefight better: 100% visibility 24x7
  • 9. Which products are hot? Marketing efforts? Which products are your users most looking for? Get detailed information which products were ordered and what the top ordered products and manufacturers are. Can use this data to either tune your search results or for marketing efforts.
  • 10. Revenue by Product (i.e. Fender vs Gibson)
  • 12. Create Overall System Triage Dashboard Third Party Example
  • 14. Example of correlating multiple aspects of performance
  • 15. Correlate Impact of Performance on Conversion/Revenue