Data and personality introducing psychologic
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The document discusses the application of psychological concepts and personalized messaging to enhance marketing effectiveness, resulting in a 59% increase in click-through rates and a 22% boost in conversion rates. It notes that AI algorithms will likely improve these results over time by better understanding individual personality drivers. The content references the work of Datasine and decision interfaces related to the 'IKEA effect'.
Data and personality introducing psychologic
- 1. Data and Personality Introducing Psychologic
- 27. CONCEPTS THE POWER OF RELATIONSHIPS
- 30. Word
- 47. Using personalised messaging tailored to the personality segments, we were able to increase click-through rates by 59% and conversion rates by 22%. And, because our algorithms use AI, these numbers are likely to increase with time as the algorithms become more and more adept at understanding the drivers of individual personalities. DataSine,
- 64. IKEA Effect
- 69. The Future