DATA - insights to inform your strategy #AMAfuturenow
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The document discusses strategies for the Southbank Centre to engage digital audiences more effectively, highlighting the importance of data and risk-taking in decision-making. It mentions using various analytics tools and methods to better understand and connect with new audiences. The overarching theme is fostering a culture of experimentation to drive engagement and growth.
DATA - insights to inform your strategy #AMAfuturenow
- 1. DATA: insights to inform your strategy
- 4. “Drug Dealing for Fun and Profit”
- 10. Is it possible and reasonable to continue?
- 11. Hello. My name is Chris Unitt. @chrisunitt @onefurther
- 12. “risk-taking, excellence and innovation”
- 13. “Risk is just an expensive substitute for information” - Adrian Slywotzky
- 14. Internal data External data CRM Sales/ticketing Campaigns Audience Finder MOSAIC Acorn YouGov
- 15. New audiences
- 16. As the Southbank Centre starts to engage digital audiences more effectively through experiences and discussions (beyond getting those people to attend the venue), that audience will grow relative to the venue’s physical audience.
- 21. New offerings
- 29. Competitors
- 35. So then…
- 36. Tools SimilarWeb Google Trends LinkedIn and Facebook Ads Treejack / Optimal Workshop UsabilityHub One Further Analytics Baseline