Data Mining Insights - Resident Screening
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This document analyzes resident screening data from different market sources such as ILS/New Media, Print, and Referral. It examines the cost and performance of each source, including signed leases, cancellations, bad debt, collections, length of residency, and concessions. The analysis also considers geographic and renter demographic factors to compare the performance of each market source to the national average from a customer-focused perspective.
Data Mining Insights - Resident Screening
- 1. AIM 2010Marketing Data Insights“Resident Screening Results by Market Source ”Michael J. Lapsley
- 2. OverviewProcess – How Do We Get the Data?The AnalysisAll Market SourcesSubcategory: ILS/New MediaSubcategory: PrintSubcategory: ReferralAdditional Thoughts
- 8. Additional ThoughtsCustomer Focused vs. National AverageMarket Source By:CostPerformance: Signed Leases, Cancellations, Bad Debt, Collections, LOR, ConcessionsGeography: SMA, State, RegionalRenter Demographics: Age, Current Address