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NICOLA SANDOLI
TIBCO ANALYTICS SALES
@sandolinic
Five Tips for Presenting Data Analyses
© Copyright 2000-2014 TIBCO Software Inc.
Stories are everywhere: how do we tell them?
@sandolinic
Data Visualization - 5 tips for presenting data analyses
What is the right skill set for
building good data visualizations?
The ability to ask good
questions is really what we start
with.
Amanda Cox
The right skill set
Seems like the right person is a unicorn,
someone who knows some design, some
programming and some statistics?
© Copyright 2000-2016 TIBCO Software Inc.
5 Tips for Presenting Data Analyses
WHAT
What is your data story?
WHO
Knowing your audience
HOW
picking the right tool for each message
Transforming complex ideas into simple visual representations
DATA VISUALISATION IS A PROCESS
WHERE
Telling the same story in different places
@sandolinic
© Copyright 2000-2016 TIBCO Software Inc.
5 Tips for Presenting Data Analyses
WHAT
What is your data story?
WHO
Knowing your audience
HOW
picking the right tool for each message
Transforming complex ideas into simple visual representations
DATA VISUALISATION IS A PROCESS
WHERE
Telling the same story in different places
@sandolinic
«Data Visualization is a language.
It’s meant to convey an opinion, an
argument.»
Kim Rees – Founding Partner, Periscope
#DataViz Resources
Alberto Cairo
David McCanless
Stephen Few
Edward Tufte
Juacques Bertin
William Cleveland
@sandolinic
Data visualization is the graphical display
of abstract information for two purposes:
sense-making and communication
Few, Stephen (2014)
Data vitzualsaiion is the grihapcal dilpsay
of abratsct infriotmaon for two pusopres:
sense-maikng and cotunmicmaion
Typoglycemia
© Copyright 2000-2016 TIBCO Software Inc.
5 Tips for Presenting Data Analyses
WHAT
What is your data story?
WHO
Knowing your audience
HOW
picking the right tool for each message
Transforming complex ideas into simple visual representations
DATA VISUALISATION IS A PROCESS
WHERE
Telling the same story in different places
@sandolinic
Knowing your audience
How to communicate
using
Graphs and Tables?
200 Countries, 200 Years, 4
Minutes
Hans Rosling
New insights on poverty
@sandolinic
Inside P&G’s Digital Revolution – Real-Time Review
@sandolinic
Why Data Visualization
© Copyright 2000-2016 TIBCO Software Inc.
5 Tips for Presenting Data Analyses
WHAT
What is your data story?
WHO
Knowing your audience
HOW
picking the right tool for each message
Transforming complex ideas into simple visual representations
DATA VISUALISATION IS A PROCESS
WHERE
Telling the same story in different places
@sandolinic
Should Data Visualizations Be Beautiful?
© Copyright 2000-2014 TIBCO Software Inc.
Telling stories with data
France
Germany
China
@sandolinic
Pre-attentive attributes
@sandolinic
@sandolinic
Telling complex stories with data
@sandolinic
Data-Ink Ratio
© Copyright 2000-2016 TIBCO Software Inc.
5 Tips for Presenting Data Analyses
WHAT
What is your data story?
WHO
Knowing your audience
HOW
picking the right tool for each message
Transforming complex ideas into simple visual representations
DATA VISUALISATION IS A PROCESS
WHERE
Telling the same story in different places
@sandolinic
Telling the same story in different places
@sandolinic
Color should be used meaningfully
• Use natural colours
• Use intense colours only when
you wish to draw attention to
specific data.
• Use the same colour, except
when colour differences are
needed to indicate differences
in the data or encode a
dimension
• Use a single, neutral
background colour (if needed
at all)
• KEEP IT SIMPLE AND
CONSISTENT
Not only for deco ☺
@sandolinic
@sandolinic
© Copyright 2000-2016 TIBCO Software Inc.
5 Tips for Presenting Data Analyses
WHAT
What is your data story?
WHO
Knowing your audience
HOW
picking the right tool for each message
Transforming complex ideas into simple visual representations
DATA VISUALISATION IS A PROCESS
WHERE
Telling the same story in different places
@sandolinic
© Copyright 2000-2014 TIBCO Software Inc.
Marketshare
Company A
Company B
Marketshare
Company A
Company B
Data Story 1. - Pie Chart
@sandolinic
© Copyright 2000-2014 TIBCO Software Inc.
Answer in 3 seconds:
Which city has more «scuole comunali»?Why pie chart series doesn’t work
+ information - space
• Link color - number - legend
• Look for the highest number among
the darker slices
… what if I would like to know the
which is the second one?
Data Story 1. - Pie Chart
@sandolinic
http://spotfire.tibco.com/demos
DEMO GALLERY
NICOLA SANDOLI
TIBCO ANALYTICS SALES
@sandolinic
Five Tips for Presenting Data Analyses

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Data Visualization - 5 tips for presenting data analyses

  • 1. NICOLA SANDOLI TIBCO ANALYTICS SALES @sandolinic Five Tips for Presenting Data Analyses
  • 2. © Copyright 2000-2014 TIBCO Software Inc. Stories are everywhere: how do we tell them? @sandolinic
  • 4. What is the right skill set for building good data visualizations? The ability to ask good questions is really what we start with. Amanda Cox The right skill set Seems like the right person is a unicorn, someone who knows some design, some programming and some statistics?
  • 5. © Copyright 2000-2016 TIBCO Software Inc. 5 Tips for Presenting Data Analyses WHAT What is your data story? WHO Knowing your audience HOW picking the right tool for each message Transforming complex ideas into simple visual representations DATA VISUALISATION IS A PROCESS WHERE Telling the same story in different places @sandolinic
  • 6. © Copyright 2000-2016 TIBCO Software Inc. 5 Tips for Presenting Data Analyses WHAT What is your data story? WHO Knowing your audience HOW picking the right tool for each message Transforming complex ideas into simple visual representations DATA VISUALISATION IS A PROCESS WHERE Telling the same story in different places @sandolinic
  • 7. «Data Visualization is a language. It’s meant to convey an opinion, an argument.» Kim Rees – Founding Partner, Periscope
  • 8. #DataViz Resources Alberto Cairo David McCanless Stephen Few Edward Tufte Juacques Bertin William Cleveland @sandolinic
  • 9. Data visualization is the graphical display of abstract information for two purposes: sense-making and communication Few, Stephen (2014) Data vitzualsaiion is the grihapcal dilpsay of abratsct infriotmaon for two pusopres: sense-maikng and cotunmicmaion Typoglycemia
  • 10. © Copyright 2000-2016 TIBCO Software Inc. 5 Tips for Presenting Data Analyses WHAT What is your data story? WHO Knowing your audience HOW picking the right tool for each message Transforming complex ideas into simple visual representations DATA VISUALISATION IS A PROCESS WHERE Telling the same story in different places @sandolinic
  • 11. Knowing your audience How to communicate using Graphs and Tables? 200 Countries, 200 Years, 4 Minutes Hans Rosling New insights on poverty @sandolinic
  • 12. Inside P&G’s Digital Revolution – Real-Time Review @sandolinic
  • 14. © Copyright 2000-2016 TIBCO Software Inc. 5 Tips for Presenting Data Analyses WHAT What is your data story? WHO Knowing your audience HOW picking the right tool for each message Transforming complex ideas into simple visual representations DATA VISUALISATION IS A PROCESS WHERE Telling the same story in different places @sandolinic
  • 15. Should Data Visualizations Be Beautiful?
  • 16. © Copyright 2000-2014 TIBCO Software Inc. Telling stories with data France Germany China @sandolinic
  • 19. Telling complex stories with data @sandolinic
  • 21. © Copyright 2000-2016 TIBCO Software Inc. 5 Tips for Presenting Data Analyses WHAT What is your data story? WHO Knowing your audience HOW picking the right tool for each message Transforming complex ideas into simple visual representations DATA VISUALISATION IS A PROCESS WHERE Telling the same story in different places @sandolinic
  • 22. Telling the same story in different places @sandolinic
  • 23. Color should be used meaningfully • Use natural colours • Use intense colours only when you wish to draw attention to specific data. • Use the same colour, except when colour differences are needed to indicate differences in the data or encode a dimension • Use a single, neutral background colour (if needed at all) • KEEP IT SIMPLE AND CONSISTENT Not only for deco ☺ @sandolinic
  • 25. © Copyright 2000-2016 TIBCO Software Inc. 5 Tips for Presenting Data Analyses WHAT What is your data story? WHO Knowing your audience HOW picking the right tool for each message Transforming complex ideas into simple visual representations DATA VISUALISATION IS A PROCESS WHERE Telling the same story in different places @sandolinic
  • 26. © Copyright 2000-2014 TIBCO Software Inc. Marketshare Company A Company B Marketshare Company A Company B Data Story 1. - Pie Chart @sandolinic
  • 27. © Copyright 2000-2014 TIBCO Software Inc. Answer in 3 seconds: Which city has more «scuole comunali»?Why pie chart series doesn’t work + information - space • Link color - number - legend • Look for the highest number among the darker slices … what if I would like to know the which is the second one? Data Story 1. - Pie Chart @sandolinic
  • 29. NICOLA SANDOLI TIBCO ANALYTICS SALES @sandolinic Five Tips for Presenting Data Analyses