The document introduces building a data science platform in the cloud using Amazon Web Services and open source technologies. It discusses motivations for using a cloud-based approach for flexibility and cost effectiveness. The key building blocks are described as Amazon EC2 for infrastructure, Vertica for fast data storage and querying, and RStudio Server for analytical capabilities. Step-by-step instructions are provided to set up these components, including launching an EC2 instance, attaching an EBS volume for storage, installing Vertica and RStudio Server, and configuring connectivity between components. The platform allows for experimenting and iterating quickly on data analysis projects in the cloud.