Dave Page – Exploding Website Conversion
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The document discusses missing lead conversion metrics on a details page, analyzing data from 1,500 websites and 28,000 chats. It provides demographic breakdowns of chat participants by age, income, and education levels, highlighting that men and women are nearly equally represented. Additionally, it mentions a 50% conversion formula related to lead generation.
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Dave Page – Exploding Website Conversion
- 16. Lead Forms Missing From Details Page
- 21. • • • • • • • 1500 Websites 26,000 Sales Email Leads Chat Leads Phone Leads Credit Leads Service Leads Parts Leads
- 34. Who Is Chatting? Study On 28,000 Chats Age Percentage 21-30 21% 31-40 24% 41-50 24% Income Percentage 51-60 14% >20k 12% 49.9% Men, 50.1% Women Education Level Percentage 20-30k 17% Some High School 2% 30-40k 20% High School 17% 40-50k 15% Some College 32% 50-60k 12% College 28% 60-75k 10% Some Post Graduate 7% 75-100k 8% Masters 10% 100-150k 4% Doctorate 4% 150k+ 2%
- 42. Questions