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Introduction 
to 
Business & Entrepreneurship 
Glenn David Daniel 
Merritt College 
© 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 1
About This Course 
This material was created to enhance the Introduction 
to Business course. 
My goal is to provide the students with additional 
information about entrepreneurship and practical 
guidance on how they might start their own ventures. 
© 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 2
Course Goals 1 - Empowering students 
 Understanding the world of business. 
 Learning what it takes to be successful in business. 
 Learning how to focus on one idea and developing it into a product or 
service. 
 Building skills in: 
 Problem solving 
 Research 
 Leadership 
 Innovation 
 Selling and presentation skills 
© 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 3
Course Goals 2 - Making Their Visions Reality 
 Every great product today started out as an idea in 
someone’s head. 
 We will teach them how to turn ideas into products: 
 IDEATION: The BIG IDEA. 
 DESIGN: Refining big idea to make it better. 
 RESEARCH: Sharing with friends and strangers; and getting support. 
 DEVELOPMENT: Figuring out how to make it work. 
 PRODUCTION: Building the product/service. 
 MARKETING: Creating demand for the product/service. 
 SALES: Delivering the product/service to their customers. 
 MANAGEMENT: Controlling the business for maximum profit and growth. 
© 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 4
Course Goals 3 - Prepare Students For Success 
 Learn the latest business technologies: 
 Spreadsheets (financial analysis and budgeting) 
 Presentation tools (investor pitches and sales decks) 
 Online collaboration tools (team projects) 
 Website creation (market testing, customer research, etc.) 
 Social media marketing (Facebook, Twitter, etc.) 
 Online surveys (Survey Monkey, etc.) 
 Mobile advertising 
 Building a simple mobile app to attract business 
 Enhance their competiveness in the digital economy. 
© 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 5
Course Content 1 – The Text 
 Becoming an Entrepreneur 
 Recognizing opportunities 
 Defining business concepts 
 Product/service planning 
 Managing your business for profitability 
 Finance: Raising capital and growing your business 
 Social media, network effects, viral marketing 
 Advertising strategies and tactics 
 Establishing an online presence: Making web and social media pages for your product 
 Sales 
 Management and Leadership 
 Working in teams 
 Effective communication 
 Leading by example 
© 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 6
Course Content 2 – Beyond the Text 
 Profiles and Case Studies 
 Students will be asked to research and report entrepreneurs and executives across 
a wide variety of industries. 
 The majority of subjects will not be entertainment or sports figures. However, 
individuals who have parlayed celebrity into ownership of lucrative enterprise in 
multiple categories will be included. 
 Students will learn how to create company profiles, research key metrics and 
determine the business model in use by the subject. 
 Profiles and Reports 
 Students will choose a subject entrepreneur to profile and report to the class. 
They will be encouraged to pick a subject who they identify with either personally 
or businesswise. By doing so they will be exposed to perspectives and problem-solving 
approaches that may differ from their own. 
 Students will also form research teams to profile and analyze the businesses of 
teen entrepreneurs. They will be encouraged to examine failed businesses as well 
as successful ones. The team will prepare summary presentations of key findings 
© 2014 by Glaennn dDa vpidr Deansieel.n Atl l trihghets mres etrvoed .t hDoe n oct ldaupslisca.t e or distribute without the author’s written consent. 8/31/2014 7
Course Content 3 – Example Profile Subjects 
Role Models and 
Visionaries 
Oprah Winfrey, Chairman and CEO 
Harpo Productions, OWN Network 
Media, Philanthropy, Farming + 
Elon Musk, Founder/Chairman/CEO 
Tesla Motors, Space-X, SolarCity, PayPal 
Automotive, Aerospace, Energy, Financial 
Sir Richard Branson, CEO 
Virgin Airlines/Mobile, Virgin 
Galactic + Airline, 
Aerospace, + >400 more 
Athletes/Entertainers 
Turned Moguls 
Earvin Magic Johnson, Chairman/CEO 
Magic Johnson Enterprises 
Services Industry 
Curtis “50 Cent” Jackson, CEO 
G-Unit Clothing/Records, Cheetah Vision 
Films, Glaceau Vitaminwater/Formula 50 
Media, Apparel, Beverage Industries 
Sarina Williams 
Black Women 
Executives 
Linda Gooden, CEO 
Lockheed Martin Corp. 
Aerospace & Defense Industry 
Barbara Ross Miller, Vice President 
Sony Electronics, Inc. 
Consumer Electronics Industry 
Healthcare and 
Sciences 
Dr. Amina Odidi, Co-Founder/CEO 
IntelliPharmaCeutics 
Phamaceuticals Industry 
Fortune 500 
Executives 
Rosalind G. Brewer, President/CEO 
Sam's Club, Wal-Mart Stores, Inc. 
Consumer Products Industry 
Kenneth Chenault, CEO 
American Express 
Financial Services Industry 
Ursula M. Burns, Chair/CEO 
Xerox Corporation 
Mary Barra, CEO 
General Motors Companies 
Automotive Industry 
Indra Nooyi, CEO 
PepsiCo Inc. 
John W. Thompson 
Chairman 
Microsoft Corporation 
© 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 8
Course Content 4 – Teen Entrepreneurs 
Students can learn from case studies of teens who have built successful businesses. 
Haircare, Beauty and 
Personal Products 
Leanna Archer, Founder/CEO 
Leanna’s All Natural Hair Products 
Age 17 
Established business in 2004 at Age 11 
Brea and Halle Holmes 
Sweet Dreams Girlz 
Ages 15 and 20 
Natural Beauty Products 
Software 
Robert Nay, Founder/CEO 
Nay Games 
Age 15 
Mobile Gaming 
Brian Wong, Founder/CEO 
Kiip.me 
Age 
Incentive-based mobile advertising 
Raised $15.4 million in venture 
funding. 
Consumer Products 
Jake/Lachlan/Erin Johnson, Founders 
Flipoutz 
Ages 15/18/20 
Interactive Jewelry 
Shark Tank invested $100,000 
Teen Millionaires 
Juliette Brindak 
Miss O and Friends 
Age 16 when founded in 2005 
Tween social networking 
Sold to Proctor & Gamble for $15 million. 
Nick D'Aloisio 
Summly (now Yahoo) 
Age 17 
Artificial Intelligence news app 
Sold to Yahoo for $30 million 
Sean Belnick 
bizchair.com 
Age 14 when founded 
2010 sales were $58 
million 
© 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 9
Course Content 5 – Other Tools & Activities 
 VIDEO INTERVIEWS – Instructor will use his extensive professional network to 
engage business leaders in live Q&A sessions via free video conferencing 
technology. 
 VIRTUAL TEAMS – Students will learn to use free online collaboration and 
application sharing tools that facilitate team activities. 
 PROJECT MANAGEMENT TOOLS – We all can agree that organization is a pier 
supporting the foundations for success. Students will be exposed to free 
online and mobile task management tools. 
 “DOLPHIN TANK” INVESTOR PITCH SESSIONS – Young entrepreneurs will have 
the opportunity to pitch their product idea and business model to business 
professionals who understand what it takes for a startup to be “investment 
ready”. 
 CLASS WEBSITE AND RESOURCE LINKS – The instructor will create course 
websites containing additional resources, links to interviews, tutorials on how 
to use the tools described above, etc. 
© 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 10
Class Activities 
 Presentations 
 Create Start-Up Teams 
 Identify and Evaluate Opportunities 
 Build Your Business 
 Build a Website to Test the Market 
 The “Dolphin Tank” (a realistic investor pitch session) 
© 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 11
Additional Reading 
 The Big Payback: The History of the Business of Hip-Hop 
 Selected chapters from “The Startup Owners Manual” by Steven Blank 
© 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 12
How to Contact Me 
Glenn David Daniel 
ddaniel@peralta.edu 
ddaniel94605@gmail.com 
510.485.3403 m 
© 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 13
Making the Grade 
 Reading the material 
 Passing grades on quizzes and tests 
 Best efforts on assignments and exercises 
 Projects 
 Solo or team effort 
 Develop one idea into a product or service 
 Build an online presence to test viability 
 Class participation 
 Professional courtesy and demeanor 
© 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 14
Tell Me About You 
 Do you have an idea for a product or service? 
 Did you ever start your own business? 
 Thought of a way to do a task faster or easier? 
 Thought of activities that would be fun if you 
could get thousands of people to participate? 
 Have you ever built a website? 
 Have you ever tried to create a mobile app? 
© 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 15
Vision or Hallucination? 
 Hallucination 
 It looks real to you. 
 Only you see it. 
 If you move towards it, 
it always seems beyond 
your grasp. 
 No matter how long you 
chase it, it never 
becomes real. 
 Vision 
 It looks real to you. 
 Only you see it at first. 
 As you move towards it, 
it becomes tangible. 
 The more tangible it 
becomes the more 
others see it too. 
 Eventually, if you 
work hard enough, it 
becomes real. 
© 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 16
Making Your Vision a Reality 
 Every great product you use today started out as an idea in someone’s head. 
 It’s a process: 
 IDEATION: You have a BIG IDEA 
 DESIGN: You think about it and the idea gets better. 
 RESEARCH: You talk about it with your friends and they get excited. 
 DEVELOPMENT: You figure how to make it work. 
 MANUFACTURING: You build it. 
 MARKETING: You tell people about it. 
 SALES: People buy it from you. 
© 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 17
Class Activity: Making A Business Model Canvas 
© 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 18
Class Activity: Making A Business Model Canvas 
© 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 19
Class Activities 
 Presentations 
 Create Start-Up Teams 
 Identify and Evaluate Opportunities 
 Build Your Business 
 Build a Website to Test the Market 
 The “Dolphin Tank” (a realistic investor pitch session) 
© 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 20
It’s TV Time! 
Teen Entrepreneurs 
 Teens like you who turned their ideas into successful businesses: 
© 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 21
About This Course 
 This course is about you: 
 TURNING YOUR DREAMS INTO REALITY. 
 Learning how to focus on one idea and developing it into a product or service. 
 Understanding the world of business. 
 Learning what it takes to be successful in business. 
 Getting experience in problem solving, leadership, innovation, research, sales, blah, blah, 
blah, blah, blah… 
 HAVING FUN DOING IT! 
© 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 22
About This Course 
 Becoming an Entrepreneur 
 Recognizing opportunities 
 Defining business concepts 
 Product/service planning 
 Managing your business 
 Financing: getting money and keeping it. 
 Marketing 
 Social media 
 Advertising 
 Making a web page for your product 
 Sales 
© 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 23
Making the Grade 
 Reading the material 
 Passing grades on quizzes and tests 
 Best efforts on assignments and exercises 
 Projects 
 Solo or team effort 
 Develop one idea into a product or service 
 Build an online presence to test viability 
 Class participation 
 Professional courtesy and demeanor 
© 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 24

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Introduction to Business and Entrepreneurship for High School Seniors

  • 1. Introduction to Business & Entrepreneurship Glenn David Daniel Merritt College © 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 1
  • 2. About This Course This material was created to enhance the Introduction to Business course. My goal is to provide the students with additional information about entrepreneurship and practical guidance on how they might start their own ventures. © 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 2
  • 3. Course Goals 1 - Empowering students  Understanding the world of business.  Learning what it takes to be successful in business.  Learning how to focus on one idea and developing it into a product or service.  Building skills in:  Problem solving  Research  Leadership  Innovation  Selling and presentation skills © 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 3
  • 4. Course Goals 2 - Making Their Visions Reality  Every great product today started out as an idea in someone’s head.  We will teach them how to turn ideas into products:  IDEATION: The BIG IDEA.  DESIGN: Refining big idea to make it better.  RESEARCH: Sharing with friends and strangers; and getting support.  DEVELOPMENT: Figuring out how to make it work.  PRODUCTION: Building the product/service.  MARKETING: Creating demand for the product/service.  SALES: Delivering the product/service to their customers.  MANAGEMENT: Controlling the business for maximum profit and growth. © 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 4
  • 5. Course Goals 3 - Prepare Students For Success  Learn the latest business technologies:  Spreadsheets (financial analysis and budgeting)  Presentation tools (investor pitches and sales decks)  Online collaboration tools (team projects)  Website creation (market testing, customer research, etc.)  Social media marketing (Facebook, Twitter, etc.)  Online surveys (Survey Monkey, etc.)  Mobile advertising  Building a simple mobile app to attract business  Enhance their competiveness in the digital economy. © 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 5
  • 6. Course Content 1 – The Text  Becoming an Entrepreneur  Recognizing opportunities  Defining business concepts  Product/service planning  Managing your business for profitability  Finance: Raising capital and growing your business  Social media, network effects, viral marketing  Advertising strategies and tactics  Establishing an online presence: Making web and social media pages for your product  Sales  Management and Leadership  Working in teams  Effective communication  Leading by example © 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 6
  • 7. Course Content 2 – Beyond the Text  Profiles and Case Studies  Students will be asked to research and report entrepreneurs and executives across a wide variety of industries.  The majority of subjects will not be entertainment or sports figures. However, individuals who have parlayed celebrity into ownership of lucrative enterprise in multiple categories will be included.  Students will learn how to create company profiles, research key metrics and determine the business model in use by the subject.  Profiles and Reports  Students will choose a subject entrepreneur to profile and report to the class. They will be encouraged to pick a subject who they identify with either personally or businesswise. By doing so they will be exposed to perspectives and problem-solving approaches that may differ from their own.  Students will also form research teams to profile and analyze the businesses of teen entrepreneurs. They will be encouraged to examine failed businesses as well as successful ones. The team will prepare summary presentations of key findings © 2014 by Glaennn dDa vpidr Deansieel.n Atl l trihghets mres etrvoed .t hDoe n oct ldaupslisca.t e or distribute without the author’s written consent. 8/31/2014 7
  • 8. Course Content 3 – Example Profile Subjects Role Models and Visionaries Oprah Winfrey, Chairman and CEO Harpo Productions, OWN Network Media, Philanthropy, Farming + Elon Musk, Founder/Chairman/CEO Tesla Motors, Space-X, SolarCity, PayPal Automotive, Aerospace, Energy, Financial Sir Richard Branson, CEO Virgin Airlines/Mobile, Virgin Galactic + Airline, Aerospace, + >400 more Athletes/Entertainers Turned Moguls Earvin Magic Johnson, Chairman/CEO Magic Johnson Enterprises Services Industry Curtis “50 Cent” Jackson, CEO G-Unit Clothing/Records, Cheetah Vision Films, Glaceau Vitaminwater/Formula 50 Media, Apparel, Beverage Industries Sarina Williams Black Women Executives Linda Gooden, CEO Lockheed Martin Corp. Aerospace & Defense Industry Barbara Ross Miller, Vice President Sony Electronics, Inc. Consumer Electronics Industry Healthcare and Sciences Dr. Amina Odidi, Co-Founder/CEO IntelliPharmaCeutics Phamaceuticals Industry Fortune 500 Executives Rosalind G. Brewer, President/CEO Sam's Club, Wal-Mart Stores, Inc. Consumer Products Industry Kenneth Chenault, CEO American Express Financial Services Industry Ursula M. Burns, Chair/CEO Xerox Corporation Mary Barra, CEO General Motors Companies Automotive Industry Indra Nooyi, CEO PepsiCo Inc. John W. Thompson Chairman Microsoft Corporation © 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 8
  • 9. Course Content 4 – Teen Entrepreneurs Students can learn from case studies of teens who have built successful businesses. Haircare, Beauty and Personal Products Leanna Archer, Founder/CEO Leanna’s All Natural Hair Products Age 17 Established business in 2004 at Age 11 Brea and Halle Holmes Sweet Dreams Girlz Ages 15 and 20 Natural Beauty Products Software Robert Nay, Founder/CEO Nay Games Age 15 Mobile Gaming Brian Wong, Founder/CEO Kiip.me Age Incentive-based mobile advertising Raised $15.4 million in venture funding. Consumer Products Jake/Lachlan/Erin Johnson, Founders Flipoutz Ages 15/18/20 Interactive Jewelry Shark Tank invested $100,000 Teen Millionaires Juliette Brindak Miss O and Friends Age 16 when founded in 2005 Tween social networking Sold to Proctor & Gamble for $15 million. Nick D'Aloisio Summly (now Yahoo) Age 17 Artificial Intelligence news app Sold to Yahoo for $30 million Sean Belnick bizchair.com Age 14 when founded 2010 sales were $58 million © 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 9
  • 10. Course Content 5 – Other Tools & Activities  VIDEO INTERVIEWS – Instructor will use his extensive professional network to engage business leaders in live Q&A sessions via free video conferencing technology.  VIRTUAL TEAMS – Students will learn to use free online collaboration and application sharing tools that facilitate team activities.  PROJECT MANAGEMENT TOOLS – We all can agree that organization is a pier supporting the foundations for success. Students will be exposed to free online and mobile task management tools.  “DOLPHIN TANK” INVESTOR PITCH SESSIONS – Young entrepreneurs will have the opportunity to pitch their product idea and business model to business professionals who understand what it takes for a startup to be “investment ready”.  CLASS WEBSITE AND RESOURCE LINKS – The instructor will create course websites containing additional resources, links to interviews, tutorials on how to use the tools described above, etc. © 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 10
  • 11. Class Activities  Presentations  Create Start-Up Teams  Identify and Evaluate Opportunities  Build Your Business  Build a Website to Test the Market  The “Dolphin Tank” (a realistic investor pitch session) © 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 11
  • 12. Additional Reading  The Big Payback: The History of the Business of Hip-Hop  Selected chapters from “The Startup Owners Manual” by Steven Blank © 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 12
  • 13. How to Contact Me Glenn David Daniel ddaniel@peralta.edu ddaniel94605@gmail.com 510.485.3403 m © 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 13
  • 14. Making the Grade  Reading the material  Passing grades on quizzes and tests  Best efforts on assignments and exercises  Projects  Solo or team effort  Develop one idea into a product or service  Build an online presence to test viability  Class participation  Professional courtesy and demeanor © 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 14
  • 15. Tell Me About You  Do you have an idea for a product or service?  Did you ever start your own business?  Thought of a way to do a task faster or easier?  Thought of activities that would be fun if you could get thousands of people to participate?  Have you ever built a website?  Have you ever tried to create a mobile app? © 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 15
  • 16. Vision or Hallucination?  Hallucination  It looks real to you.  Only you see it.  If you move towards it, it always seems beyond your grasp.  No matter how long you chase it, it never becomes real.  Vision  It looks real to you.  Only you see it at first.  As you move towards it, it becomes tangible.  The more tangible it becomes the more others see it too.  Eventually, if you work hard enough, it becomes real. © 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 16
  • 17. Making Your Vision a Reality  Every great product you use today started out as an idea in someone’s head.  It’s a process:  IDEATION: You have a BIG IDEA  DESIGN: You think about it and the idea gets better.  RESEARCH: You talk about it with your friends and they get excited.  DEVELOPMENT: You figure how to make it work.  MANUFACTURING: You build it.  MARKETING: You tell people about it.  SALES: People buy it from you. © 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 17
  • 18. Class Activity: Making A Business Model Canvas © 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 18
  • 19. Class Activity: Making A Business Model Canvas © 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 19
  • 20. Class Activities  Presentations  Create Start-Up Teams  Identify and Evaluate Opportunities  Build Your Business  Build a Website to Test the Market  The “Dolphin Tank” (a realistic investor pitch session) © 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 20
  • 21. It’s TV Time! Teen Entrepreneurs  Teens like you who turned their ideas into successful businesses: © 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 21
  • 22. About This Course  This course is about you:  TURNING YOUR DREAMS INTO REALITY.  Learning how to focus on one idea and developing it into a product or service.  Understanding the world of business.  Learning what it takes to be successful in business.  Getting experience in problem solving, leadership, innovation, research, sales, blah, blah, blah, blah, blah…  HAVING FUN DOING IT! © 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 22
  • 23. About This Course  Becoming an Entrepreneur  Recognizing opportunities  Defining business concepts  Product/service planning  Managing your business  Financing: getting money and keeping it.  Marketing  Social media  Advertising  Making a web page for your product  Sales © 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 23
  • 24. Making the Grade  Reading the material  Passing grades on quizzes and tests  Best efforts on assignments and exercises  Projects  Solo or team effort  Develop one idea into a product or service  Build an online presence to test viability  Class participation  Professional courtesy and demeanor © 2014 by Glenn David Daniel. All rights reserved. Do not duplicate or distribute without the author’s written consent. 8/31/2014 24

Editor's Notes

  • #4: Becoming an Entrepreneur Recognizing Opportunities Defing business concepts Product/Service Planning Managing your business Financiing: Getting money and keeping it. Marketing Sales Entreprenuers and Visionaries Elon Musk Russell Simmons P-Diddy Susan Taylor, Founder of Essence Magazine The Money People Angels and Sharks Shark Tank ("made for TV reality") Angel Investors Venture Capitalist Bank loans Grants (government and private) General Public Securities (IPOs) Crowd Funding
  • #6: Becoming an Entrepreneur Recognizing Opportunities Defing business concepts Product/Service Planning Managing your business Financiing: Getting money and keeping it. Marketing Sales Entreprenuers and Visionaries Elon Musk Russell Simmons P-Diddy Susan Taylor, Founder of Essence Magazine The Money People Angels and Sharks Shark Tank ("made for TV reality") Angel Investors Venture Capitalist Bank loans Grants (government and private) General Public Securities (IPOs) Crowd Funding
  • #7: Becoming an Entrepreneur Recognizing Opportunities Defining business concepts Product/Service Planning Managing your business Financing: Getting money and keeping it. Marketing Sales Entrepreneurs and Visionaries Elon Musk Russell Simmons P-Diddy Susan Taylor, Founder of Essence Magazine The Money People Angels and Sharks Shark Tank ("made for TV reality") Angel Investors Venture Capitalist Bank loans Grants (government and private) General Public Securities (IPOs) Crowd Funding
  • #8: Local Entrepreneurs and potential mentors Shonda Scott Raye Mitchell Surline Grant Alan Dones Carol H. Williams Mark Hannah Steven Jones, Google In no particular order… 1. Ali Brown – Ali International Why? Her story and teachings. Ali went from struggling to pay rent to now one of the most recognized and successful female entrepreneur personalities (with a multi-million dollar company to boot, including mentoring, training, and even a magazine). Interview with Ali on how she built her empire. 2. Alexis Martin Neely – Family Wealth Planning Institute Why? Alexis has redefined an industry historically dominated by old white men: Law. She built a million-dollar practice by destroying the billable hour. Interview with Alexis on kicking the law industry in the pants. 3. Patti Stanger – Millionaire’s Club Why? Not only can Patti find you a date, but her strong personality as The Millionaire Matchmaker has captivated men and women across the country as a result of her hugely successful show on Bravo. Interview with Patti on finding a niche and dominating. 4. Dani Apted Schlottman – St. Louis Aces Why? As a sportspreneur, Dani has brought an interesting twist to the St. Louis Aces (professional team tennis team). Instead of marketing just to tennis fans, she has been able to bring in the big crowds by marketing the events as a high-class cocktail party. Sweet. Interview with Dani on creating a memorable experience. 5. Stephanie Bagley – VaynerMedia Why? You have to love a woman in sports. Steph has been instrumental to the NHL’s success in social media. Also, you have to admire someone that has taken a deep passion (hockey) and turned it into a promising career. Interview with Steph on how the NHL is tapping into social media. 6. Anita Campbell – Small Business Trends Why? Anita has created a small business empire (and started it before really anyone was paying attention to small businesses online). With partnerships with companies like HP and a viewership in the hundreds of thousands, Anita is one to admire. Interview with Anita on the rise of Small Business Trends. 7. Maxine Clark – Build-A-Bear Workshop Why? The old saying is ideas are cheap, execution is priceless. Maxine took an idea for custom-made bears and has now turned it into one of the world’s most successful toy companies. Interview with Maxine on going from idea to product. 8. Amy Cosper – Entrepreneur Magazine Why? Amy took a love for red pens and has turned it into a dream career. Not only has she revamped a brand, but she has brought it brand new life and appeal for the 21st century. Interview with Amy on her rise to the top. 9. Gini Dietrich – Arment Dietrich Why? Some in the PR world innovate, while others fizzle. Gini puts the awesome in innovate (that doesn’t really make sense, but you know what I mean). As a leader in the public relations space, Gini has built a passionate following and booming business. Interview with Gini on the changing PR world. 10. & 11. Mindee Doney and Julie Pickens – Little Busy Bodies, Inc. Why? From idea to over 3.4 million in sales, these two mompreneurs have modeled what it takes to raise a family AND launch a product. Interview with Mindee and Julie on the story of Little Busy Bodies, Inc. * Information combined with above 12. Sarah Evans – Sevans Strategy Why? Sarah has the goal of one day owning the St. Louis Cardinals and if her rise to success is any indication of the future, it just might happen. A web 2.0 junkie and PR/marketing rock star, Sarah has become an online influencer, visionary, and rock star. Interview with Sarah on how she went from unknown to influential. 13. Donna Fenn – Upstarts! Why? Donna took on quite a topic in her fantastic book, Upstarts!: Gen Y entrepreneurs. Through conducting hundreds of interviews, Donna has inspired many to create companies and also get in the head of the text-messaging generation. Interview with Donna on lessons learned from the Upstarts!. 14. Dixie Gillaspie – Dixie Dynamite Coaching Why? She has coached some of the best (including “The Nametag Guy” Scott Ginsberg). Dixie is also the master of connections. She is just one of those people who REALLY seems to know everyone. (Very old school) interview with Dixie on building your network. 15. Ishita Gupta – fear.less Why? Ishita is literally kicking fear in the face through her digital magazine start-up focusing on stories of overcoming fear. Knowing Ishita, it will be a smashing success. Interview with Ishita on starting a digital magazine. 16. Kelly Hamilton – ALIVE Magazine Why? Media visionary Kelly Hamilton co-founded the unique ALIVE Magazine the way any good entrepreneur does it: With zero experience. Now revamped for the digital age, ALIVE has become a staple to St. Louis’ young and fabulous. Interview with Kelly on the magazine publishing industry. 17. Tara Hunt – The Whuffie Factor Why? Anyone that talks about whuffie (defined as social capital) has to be on this list. Tara’s book is a fantastic glimpse into the social media world…before it became a buzzword. Interview with Tara on The Whuffie Factor. 18. Shama Kabani – The Marketing Zen Group Why? Success couldn’t have happened to a nicer person. Shama has built an incredible personal brand in the marketing industry and also has built a booming online marketing business (as well as authoring a great book: The Zen Of Social Media Marketing). Interview with Shama on how she built her brand. 19. Jessica Kim – BabbaCo Why? You won’t find the bubbly Jessica Kim wearing “Mom jeans.” Jessica has instead made a name for herself through a line of clothing and accesories for the chic mom. Interview with Jessica on her rise as a mompreneur. 20. Amber MacArthur – MGI Media Why? Amber has built a huge name for herself (as a speaker, author, show host and more) in the extremely-male-centric world of tech. From Canada, the northern entrepreneur continues to build an incredible brand. Interview with Amber on her new book Power Friending and becoming known in the tech world. 21. Amy Martin – Digital Royalty Why? Trivia question: Who was responsible for teaching Shaq how to tweet? How about the driver of the massive social media presence of the UFC? Answer: Amy Martin. Interview with Amy on becoming digital royalty. 22. Kate McEachern – Cupkates Why? Now it seems everywhere you turn, there is a food truck selling everything from pasta to hot dogs. While we might not be able to pin down the very first food truck, Kate McEachern was certainly one of the early ones with Cupkates, her mobile cupcake truck in San Francisco. Kate on the creation of her truck. 23. Dafna Michaelson – 50 in 52 Journey Why? Her incredible journey going to 50 states in 52 weeks to find America’s problem solvers and idea generators (wow!). Dafna on her journey. 24. Amber Naslund – Radian6 Why? The Radian6 marketing queen and online influencer is now an author (The NOW Revolution just hit bookshelves with co-author Jay Baer). Amber is proof you can still be a rock star while working for a company. Interview with Amber on her crazy journey. 25. Kim Overton – SPIbelt Why? From fitness trainer to entrepreneurial fitness maven, Kim not only took action on an idea for a unique product, but is thriving and growing. The story is just amazing. Interview with Kim on the story of SPIbelt. 26. Melissa Pierce – Life In Perpetual Beta Why? Experience…overrated. Melissa, with no film experience, set out on a quest that combined technology and living an unplanned life. Her documentary is now being released to the world. Interview with Melissa on Life In Perpetual Beta. 27. Laura Roeder – Roeder Studios Why? Laura couldn’t get in with the big corporations, so the young entrepreneur has now turned to small businesses (her true passion) by helping small business owners become rock stars. Interview with Laura on how she built her business. 28. & 29. Suzanne Tucker & Ria Sharon – My Mommy Manual Why? In a crowded marketplace, Ria and Suzanne always find a way to stick out…even if it means putting on their PJs on camera. Some quick social media tips from Ria. 30. Pamela Slim – Escape from Cubicle Nation Why? Escaping your own cubicle and then teaching others to do the same? Brilliant! Interview with Pamela on the keys to escaping the cubicle. 31. Liz Strauss – SOBCon Why? Not only is Liz one of the most influential (non-celebrity, as she says) bloggers, but also the founder of the largest business blogging conference: SOBCon. Interview with Liz on her rise to success. 32. Vanessa Van Petten – Radical Parenting Why? You might have caught her as the Youthologist on The Real Housewives of Orange County, but Vanessa’s story goes much deeper. No need to imagine writing a parenting book from a teen’s perspective, that is one of many things on Vanessa’s impressive resume. Interview with Vanessa on publishing, blogging and more. 33. Elena Verlee – Cross Border Communications Why? She has created a dream situation for herself in the great white north: multiple six-figure businesses…all from the comfort of her home. Say bye-bye water cooler. Interview with Elena on how she built her business. 34. Tamar Weinberg – Techipedia Why? Another lady in the tech game. Author, writer, blogger and awesome human being, Tamar Weinberg has a knack for building community (and she can teach you how to do it too). Interview with Tamar on the keys to a successful blog. 35. Jenni Pulos – Flipping Out Why? Because Jenni rocks and little known fun fact: Bravo’s popular Flipping Out was actually her idea. Jenni on the story of Flipping Out.
  • #9: Local Entrepreneurs and potential mentors Shonda Scott Raye Mitchell Surline Grant Alan Dones Carol H. Williams Mark Hannah Steven Jones, Google In no particular order… 1. Ali Brown – Ali International Why? Her story and teachings. Ali went from struggling to pay rent to now one of the most recognized and successful female entrepreneur personalities (with a multi-million dollar company to boot, including mentoring, training, and even a magazine). Interview with Ali on how she built her empire. 2. Alexis Martin Neely – Family Wealth Planning Institute Why? Alexis has redefined an industry historically dominated by old white men: Law. She built a million-dollar practice by destroying the billable hour. Interview with Alexis on kicking the law industry in the pants. 3. Patti Stanger – Millionaire’s Club Why? Not only can Patti find you a date, but her strong personality as The Millionaire Matchmaker has captivated men and women across the country as a result of her hugely successful show on Bravo. Interview with Patti on finding a niche and dominating. 4. Dani Apted Schlottman – St. Louis Aces Why? As a sportspreneur, Dani has brought an interesting twist to the St. Louis Aces (professional team tennis team). Instead of marketing just to tennis fans, she has been able to bring in the big crowds by marketing the events as a high-class cocktail party. Sweet. Interview with Dani on creating a memorable experience. 5. Stephanie Bagley – VaynerMedia Why? You have to love a woman in sports. Steph has been instrumental to the NHL’s success in social media. Also, you have to admire someone that has taken a deep passion (hockey) and turned it into a promising career. Interview with Steph on how the NHL is tapping into social media. 6. Anita Campbell – Small Business Trends Why? Anita has created a small business empire (and started it before really anyone was paying attention to small businesses online). With partnerships with companies like HP and a viewership in the hundreds of thousands, Anita is one to admire. Interview with Anita on the rise of Small Business Trends. 7. Maxine Clark – Build-A-Bear Workshop Why? The old saying is ideas are cheap, execution is priceless. Maxine took an idea for custom-made bears and has now turned it into one of the world’s most successful toy companies. Interview with Maxine on going from idea to product. 8. Amy Cosper – Entrepreneur Magazine Why? Amy took a love for red pens and has turned it into a dream career. Not only has she revamped a brand, but she has brought it brand new life and appeal for the 21st century. Interview with Amy on her rise to the top. 9. Gini Dietrich – Arment Dietrich Why? Some in the PR world innovate, while others fizzle. Gini puts the awesome in innovate (that doesn’t really make sense, but you know what I mean). As a leader in the public relations space, Gini has built a passionate following and booming business. Interview with Gini on the changing PR world. 10. & 11. Mindee Doney and Julie Pickens – Little Busy Bodies, Inc. Why? From idea to over 3.4 million in sales, these two mompreneurs have modeled what it takes to raise a family AND launch a product. Interview with Mindee and Julie on the story of Little Busy Bodies, Inc. * Information combined with above 12. Sarah Evans – Sevans Strategy Why? Sarah has the goal of one day owning the St. Louis Cardinals and if her rise to success is any indication of the future, it just might happen. A web 2.0 junkie and PR/marketing rock star, Sarah has become an online influencer, visionary, and rock star. Interview with Sarah on how she went from unknown to influential. 13. Donna Fenn – Upstarts! Why? Donna took on quite a topic in her fantastic book, Upstarts!: Gen Y entrepreneurs. Through conducting hundreds of interviews, Donna has inspired many to create companies and also get in the head of the text-messaging generation. Interview with Donna on lessons learned from the Upstarts!. 14. Dixie Gillaspie – Dixie Dynamite Coaching Why? She has coached some of the best (including “The Nametag Guy” Scott Ginsberg). Dixie is also the master of connections. She is just one of those people who REALLY seems to know everyone. (Very old school) interview with Dixie on building your network. 15. Ishita Gupta – fear.less Why? Ishita is literally kicking fear in the face through her digital magazine start-up focusing on stories of overcoming fear. Knowing Ishita, it will be a smashing success. Interview with Ishita on starting a digital magazine. 16. Kelly Hamilton – ALIVE Magazine Why? Media visionary Kelly Hamilton co-founded the unique ALIVE Magazine the way any good entrepreneur does it: With zero experience. Now revamped for the digital age, ALIVE has become a staple to St. Louis’ young and fabulous. Interview with Kelly on the magazine publishing industry. 17. Tara Hunt – The Whuffie Factor Why? Anyone that talks about whuffie (defined as social capital) has to be on this list. Tara’s book is a fantastic glimpse into the social media world…before it became a buzzword. Interview with Tara on The Whuffie Factor. 18. Shama Kabani – The Marketing Zen Group Why? Success couldn’t have happened to a nicer person. Shama has built an incredible personal brand in the marketing industry and also has built a booming online marketing business (as well as authoring a great book: The Zen Of Social Media Marketing). Interview with Shama on how she built her brand. 19. Jessica Kim – BabbaCo Why? You won’t find the bubbly Jessica Kim wearing “Mom jeans.” Jessica has instead made a name for herself through a line of clothing and accesories for the chic mom. Interview with Jessica on her rise as a mompreneur. 20. Amber MacArthur – MGI Media Why? Amber has built a huge name for herself (as a speaker, author, show host and more) in the extremely-male-centric world of tech. From Canada, the northern entrepreneur continues to build an incredible brand. Interview with Amber on her new book Power Friending and becoming known in the tech world. 21. Amy Martin – Digital Royalty Why? Trivia question: Who was responsible for teaching Shaq how to tweet? How about the driver of the massive social media presence of the UFC? Answer: Amy Martin. Interview with Amy on becoming digital royalty. 22. Kate McEachern – Cupkates Why? Now it seems everywhere you turn, there is a food truck selling everything from pasta to hot dogs. While we might not be able to pin down the very first food truck, Kate McEachern was certainly one of the early ones with Cupkates, her mobile cupcake truck in San Francisco. Kate on the creation of her truck. 23. Dafna Michaelson – 50 in 52 Journey Why? Her incredible journey going to 50 states in 52 weeks to find America’s problem solvers and idea generators (wow!). Dafna on her journey. 24. Amber Naslund – Radian6 Why? The Radian6 marketing queen and online influencer is now an author (The NOW Revolution just hit bookshelves with co-author Jay Baer). Amber is proof you can still be a rock star while working for a company. Interview with Amber on her crazy journey. 25. Kim Overton – SPIbelt Why? From fitness trainer to entrepreneurial fitness maven, Kim not only took action on an idea for a unique product, but is thriving and growing. The story is just amazing. Interview with Kim on the story of SPIbelt. 26. Melissa Pierce – Life In Perpetual Beta Why? Experience…overrated. Melissa, with no film experience, set out on a quest that combined technology and living an unplanned life. Her documentary is now being released to the world. Interview with Melissa on Life In Perpetual Beta. 27. Laura Roeder – Roeder Studios Why? Laura couldn’t get in with the big corporations, so the young entrepreneur has now turned to small businesses (her true passion) by helping small business owners become rock stars. Interview with Laura on how she built her business. 28. & 29. Suzanne Tucker & Ria Sharon – My Mommy Manual Why? In a crowded marketplace, Ria and Suzanne always find a way to stick out…even if it means putting on their PJs on camera. Some quick social media tips from Ria. 30. Pamela Slim – Escape from Cubicle Nation Why? Escaping your own cubicle and then teaching others to do the same? Brilliant! Interview with Pamela on the keys to escaping the cubicle. 31. Liz Strauss – SOBCon Why? Not only is Liz one of the most influential (non-celebrity, as she says) bloggers, but also the founder of the largest business blogging conference: SOBCon. Interview with Liz on her rise to success. 32. Vanessa Van Petten – Radical Parenting Why? You might have caught her as the Youthologist on The Real Housewives of Orange County, but Vanessa’s story goes much deeper. No need to imagine writing a parenting book from a teen’s perspective, that is one of many things on Vanessa’s impressive resume. Interview with Vanessa on publishing, blogging and more. 33. Elena Verlee – Cross Border Communications Why? She has created a dream situation for herself in the great white north: multiple six-figure businesses…all from the comfort of her home. Say bye-bye water cooler. Interview with Elena on how she built her business. 34. Tamar Weinberg – Techipedia Why? Another lady in the tech game. Author, writer, blogger and awesome human being, Tamar Weinberg has a knack for building community (and she can teach you how to do it too). Interview with Tamar on the keys to a successful blog. 35. Jenni Pulos – Flipping Out Why? Because Jenni rocks and little known fun fact: Bravo’s popular Flipping Out was actually her idea. Jenni on the story of Flipping Out.
  • #10: Local Entrepreneurs and potential mentors Shonda Scott Raye Mitchell Surline Grant Alan Dones Carol H. Williams Mark Hannah Steven Jones, Google In no particular order… 1. Ali Brown – Ali International Why? Her story and teachings. Ali went from struggling to pay rent to now one of the most recognized and successful female entrepreneur personalities (with a multi-million dollar company to boot, including mentoring, training, and even a magazine). Interview with Ali on how she built her empire. 2. Alexis Martin Neely – Family Wealth Planning Institute Why? Alexis has redefined an industry historically dominated by old white men: Law. She built a million-dollar practice by destroying the billable hour. Interview with Alexis on kicking the law industry in the pants. 3. Patti Stanger – Millionaire’s Club Why? Not only can Patti find you a date, but her strong personality as The Millionaire Matchmaker has captivated men and women across the country as a result of her hugely successful show on Bravo. Interview with Patti on finding a niche and dominating. 4. Dani Apted Schlottman – St. Louis Aces Why? As a sportspreneur, Dani has brought an interesting twist to the St. Louis Aces (professional team tennis team). Instead of marketing just to tennis fans, she has been able to bring in the big crowds by marketing the events as a high-class cocktail party. Sweet. Interview with Dani on creating a memorable experience. 5. Stephanie Bagley – VaynerMedia Why? You have to love a woman in sports. Steph has been instrumental to the NHL’s success in social media. Also, you have to admire someone that has taken a deep passion (hockey) and turned it into a promising career. Interview with Steph on how the NHL is tapping into social media. 6. Anita Campbell – Small Business Trends Why? Anita has created a small business empire (and started it before really anyone was paying attention to small businesses online). With partnerships with companies like HP and a viewership in the hundreds of thousands, Anita is one to admire. Interview with Anita on the rise of Small Business Trends. 7. Maxine Clark – Build-A-Bear Workshop Why? The old saying is ideas are cheap, execution is priceless. Maxine took an idea for custom-made bears and has now turned it into one of the world’s most successful toy companies. Interview with Maxine on going from idea to product. 8. Amy Cosper – Entrepreneur Magazine Why? Amy took a love for red pens and has turned it into a dream career. Not only has she revamped a brand, but she has brought it brand new life and appeal for the 21st century. Interview with Amy on her rise to the top. 9. Gini Dietrich – Arment Dietrich Why? Some in the PR world innovate, while others fizzle. Gini puts the awesome in innovate (that doesn’t really make sense, but you know what I mean). As a leader in the public relations space, Gini has built a passionate following and booming business. Interview with Gini on the changing PR world. 10. & 11. Mindee Doney and Julie Pickens – Little Busy Bodies, Inc. Why? From idea to over 3.4 million in sales, these two mompreneurs have modeled what it takes to raise a family AND launch a product. Interview with Mindee and Julie on the story of Little Busy Bodies, Inc. * Information combined with above 12. Sarah Evans – Sevans Strategy Why? Sarah has the goal of one day owning the St. Louis Cardinals and if her rise to success is any indication of the future, it just might happen. A web 2.0 junkie and PR/marketing rock star, Sarah has become an online influencer, visionary, and rock star. Interview with Sarah on how she went from unknown to influential. 13. Donna Fenn – Upstarts! Why? Donna took on quite a topic in her fantastic book, Upstarts!: Gen Y entrepreneurs. Through conducting hundreds of interviews, Donna has inspired many to create companies and also get in the head of the text-messaging generation. Interview with Donna on lessons learned from the Upstarts!. 14. Dixie Gillaspie – Dixie Dynamite Coaching Why? She has coached some of the best (including “The Nametag Guy” Scott Ginsberg). Dixie is also the master of connections. She is just one of those people who REALLY seems to know everyone. (Very old school) interview with Dixie on building your network. 15. Ishita Gupta – fear.less Why? Ishita is literally kicking fear in the face through her digital magazine start-up focusing on stories of overcoming fear. Knowing Ishita, it will be a smashing success. Interview with Ishita on starting a digital magazine. 16. Kelly Hamilton – ALIVE Magazine Why? Media visionary Kelly Hamilton co-founded the unique ALIVE Magazine the way any good entrepreneur does it: With zero experience. Now revamped for the digital age, ALIVE has become a staple to St. Louis’ young and fabulous. Interview with Kelly on the magazine publishing industry. 17. Tara Hunt – The Whuffie Factor Why? Anyone that talks about whuffie (defined as social capital) has to be on this list. Tara’s book is a fantastic glimpse into the social media world…before it became a buzzword. Interview with Tara on The Whuffie Factor. 18. Shama Kabani – The Marketing Zen Group Why? Success couldn’t have happened to a nicer person. Shama has built an incredible personal brand in the marketing industry and also has built a booming online marketing business (as well as authoring a great book: The Zen Of Social Media Marketing). Interview with Shama on how she built her brand. 19. Jessica Kim – BabbaCo Why? You won’t find the bubbly Jessica Kim wearing “Mom jeans.” Jessica has instead made a name for herself through a line of clothing and accesories for the chic mom. Interview with Jessica on her rise as a mompreneur. 20. Amber MacArthur – MGI Media Why? Amber has built a huge name for herself (as a speaker, author, show host and more) in the extremely-male-centric world of tech. From Canada, the northern entrepreneur continues to build an incredible brand. Interview with Amber on her new book Power Friending and becoming known in the tech world. 21. Amy Martin – Digital Royalty Why? Trivia question: Who was responsible for teaching Shaq how to tweet? How about the driver of the massive social media presence of the UFC? Answer: Amy Martin. Interview with Amy on becoming digital royalty. 22. Kate McEachern – Cupkates Why? Now it seems everywhere you turn, there is a food truck selling everything from pasta to hot dogs. While we might not be able to pin down the very first food truck, Kate McEachern was certainly one of the early ones with Cupkates, her mobile cupcake truck in San Francisco. Kate on the creation of her truck. 23. Dafna Michaelson – 50 in 52 Journey Why? Her incredible journey going to 50 states in 52 weeks to find America’s problem solvers and idea generators (wow!). Dafna on her journey. 24. Amber Naslund – Radian6 Why? The Radian6 marketing queen and online influencer is now an author (The NOW Revolution just hit bookshelves with co-author Jay Baer). Amber is proof you can still be a rock star while working for a company. Interview with Amber on her crazy journey. 25. Kim Overton – SPIbelt Why? From fitness trainer to entrepreneurial fitness maven, Kim not only took action on an idea for a unique product, but is thriving and growing. The story is just amazing. Interview with Kim on the story of SPIbelt. 26. Melissa Pierce – Life In Perpetual Beta Why? Experience…overrated. Melissa, with no film experience, set out on a quest that combined technology and living an unplanned life. Her documentary is now being released to the world. Interview with Melissa on Life In Perpetual Beta. 27. Laura Roeder – Roeder Studios Why? Laura couldn’t get in with the big corporations, so the young entrepreneur has now turned to small businesses (her true passion) by helping small business owners become rock stars. Interview with Laura on how she built her business. 28. & 29. Suzanne Tucker & Ria Sharon – My Mommy Manual Why? In a crowded marketplace, Ria and Suzanne always find a way to stick out…even if it means putting on their PJs on camera. Some quick social media tips from Ria. 30. Pamela Slim – Escape from Cubicle Nation Why? Escaping your own cubicle and then teaching others to do the same? Brilliant! Interview with Pamela on the keys to escaping the cubicle. 31. Liz Strauss – SOBCon Why? Not only is Liz one of the most influential (non-celebrity, as she says) bloggers, but also the founder of the largest business blogging conference: SOBCon. Interview with Liz on her rise to success. 32. Vanessa Van Petten – Radical Parenting Why? You might have caught her as the Youthologist on The Real Housewives of Orange County, but Vanessa’s story goes much deeper. No need to imagine writing a parenting book from a teen’s perspective, that is one of many things on Vanessa’s impressive resume. Interview with Vanessa on publishing, blogging and more. 33. Elena Verlee – Cross Border Communications Why? She has created a dream situation for herself in the great white north: multiple six-figure businesses…all from the comfort of her home. Say bye-bye water cooler. Interview with Elena on how she built her business. 34. Tamar Weinberg – Techipedia Why? Another lady in the tech game. Author, writer, blogger and awesome human being, Tamar Weinberg has a knack for building community (and she can teach you how to do it too). Interview with Tamar on the keys to a successful blog. 35. Jenni Pulos – Flipping Out Why? Because Jenni rocks and little known fun fact: Bravo’s popular Flipping Out was actually her idea. Jenni on the story of Flipping Out.
  • #11: Local Entrepreneurs and potential mentors Shonda Scott Raye Mitchell Surline Grant Alan Dones Carol H. Williams Mark Hannah Steven Jones, Google In no particular order… 1. Ali Brown – Ali International Why? Her story and teachings. Ali went from struggling to pay rent to now one of the most recognized and successful female entrepreneur personalities (with a multi-million dollar company to boot, including mentoring, training, and even a magazine). Interview with Ali on how she built her empire. 2. Alexis Martin Neely – Family Wealth Planning Institute Why? Alexis has redefined an industry historically dominated by old white men: Law. She built a million-dollar practice by destroying the billable hour. Interview with Alexis on kicking the law industry in the pants. 3. Patti Stanger – Millionaire’s Club Why? Not only can Patti find you a date, but her strong personality as The Millionaire Matchmaker has captivated men and women across the country as a result of her hugely successful show on Bravo. Interview with Patti on finding a niche and dominating. 4. Dani Apted Schlottman – St. Louis Aces Why? As a sportspreneur, Dani has brought an interesting twist to the St. Louis Aces (professional team tennis team). Instead of marketing just to tennis fans, she has been able to bring in the big crowds by marketing the events as a high-class cocktail party. Sweet. Interview with Dani on creating a memorable experience. 5. Stephanie Bagley – VaynerMedia Why? You have to love a woman in sports. Steph has been instrumental to the NHL’s success in social media. Also, you have to admire someone that has taken a deep passion (hockey) and turned it into a promising career. Interview with Steph on how the NHL is tapping into social media. 6. Anita Campbell – Small Business Trends Why? Anita has created a small business empire (and started it before really anyone was paying attention to small businesses online). With partnerships with companies like HP and a viewership in the hundreds of thousands, Anita is one to admire. Interview with Anita on the rise of Small Business Trends. 7. Maxine Clark – Build-A-Bear Workshop Why? The old saying is ideas are cheap, execution is priceless. Maxine took an idea for custom-made bears and has now turned it into one of the world’s most successful toy companies. Interview with Maxine on going from idea to product. 8. Amy Cosper – Entrepreneur Magazine Why? Amy took a love for red pens and has turned it into a dream career. Not only has she revamped a brand, but she has brought it brand new life and appeal for the 21st century. Interview with Amy on her rise to the top. 9. Gini Dietrich – Arment Dietrich Why? Some in the PR world innovate, while others fizzle. Gini puts the awesome in innovate (that doesn’t really make sense, but you know what I mean). As a leader in the public relations space, Gini has built a passionate following and booming business. Interview with Gini on the changing PR world. 10. & 11. Mindee Doney and Julie Pickens – Little Busy Bodies, Inc. Why? From idea to over 3.4 million in sales, these two mompreneurs have modeled what it takes to raise a family AND launch a product. Interview with Mindee and Julie on the story of Little Busy Bodies, Inc. * Information combined with above 12. Sarah Evans – Sevans Strategy Why? Sarah has the goal of one day owning the St. Louis Cardinals and if her rise to success is any indication of the future, it just might happen. A web 2.0 junkie and PR/marketing rock star, Sarah has become an online influencer, visionary, and rock star. Interview with Sarah on how she went from unknown to influential. 13. Donna Fenn – Upstarts! Why? Donna took on quite a topic in her fantastic book, Upstarts!: Gen Y entrepreneurs. Through conducting hundreds of interviews, Donna has inspired many to create companies and also get in the head of the text-messaging generation. Interview with Donna on lessons learned from the Upstarts!. 14. Dixie Gillaspie – Dixie Dynamite Coaching Why? She has coached some of the best (including “The Nametag Guy” Scott Ginsberg). Dixie is also the master of connections. She is just one of those people who REALLY seems to know everyone. (Very old school) interview with Dixie on building your network. 15. Ishita Gupta – fear.less Why? Ishita is literally kicking fear in the face through her digital magazine start-up focusing on stories of overcoming fear. Knowing Ishita, it will be a smashing success. Interview with Ishita on starting a digital magazine. 16. Kelly Hamilton – ALIVE Magazine Why? Media visionary Kelly Hamilton co-founded the unique ALIVE Magazine the way any good entrepreneur does it: With zero experience. Now revamped for the digital age, ALIVE has become a staple to St. Louis’ young and fabulous. Interview with Kelly on the magazine publishing industry. 17. Tara Hunt – The Whuffie Factor Why? Anyone that talks about whuffie (defined as social capital) has to be on this list. Tara’s book is a fantastic glimpse into the social media world…before it became a buzzword. Interview with Tara on The Whuffie Factor. 18. Shama Kabani – The Marketing Zen Group Why? Success couldn’t have happened to a nicer person. Shama has built an incredible personal brand in the marketing industry and also has built a booming online marketing business (as well as authoring a great book: The Zen Of Social Media Marketing). Interview with Shama on how she built her brand. 19. Jessica Kim – BabbaCo Why? You won’t find the bubbly Jessica Kim wearing “Mom jeans.” Jessica has instead made a name for herself through a line of clothing and accesories for the chic mom. Interview with Jessica on her rise as a mompreneur. 20. Amber MacArthur – MGI Media Why? Amber has built a huge name for herself (as a speaker, author, show host and more) in the extremely-male-centric world of tech. From Canada, the northern entrepreneur continues to build an incredible brand. Interview with Amber on her new book Power Friending and becoming known in the tech world. 21. Amy Martin – Digital Royalty Why? Trivia question: Who was responsible for teaching Shaq how to tweet? How about the driver of the massive social media presence of the UFC? Answer: Amy Martin. Interview with Amy on becoming digital royalty. 22. Kate McEachern – Cupkates Why? Now it seems everywhere you turn, there is a food truck selling everything from pasta to hot dogs. While we might not be able to pin down the very first food truck, Kate McEachern was certainly one of the early ones with Cupkates, her mobile cupcake truck in San Francisco. Kate on the creation of her truck. 23. Dafna Michaelson – 50 in 52 Journey Why? Her incredible journey going to 50 states in 52 weeks to find America’s problem solvers and idea generators (wow!). Dafna on her journey. 24. Amber Naslund – Radian6 Why? The Radian6 marketing queen and online influencer is now an author (The NOW Revolution just hit bookshelves with co-author Jay Baer). Amber is proof you can still be a rock star while working for a company. Interview with Amber on her crazy journey. 25. Kim Overton – SPIbelt Why? From fitness trainer to entrepreneurial fitness maven, Kim not only took action on an idea for a unique product, but is thriving and growing. The story is just amazing. Interview with Kim on the story of SPIbelt. 26. Melissa Pierce – Life In Perpetual Beta Why? Experience…overrated. Melissa, with no film experience, set out on a quest that combined technology and living an unplanned life. Her documentary is now being released to the world. Interview with Melissa on Life In Perpetual Beta. 27. Laura Roeder – Roeder Studios Why? Laura couldn’t get in with the big corporations, so the young entrepreneur has now turned to small businesses (her true passion) by helping small business owners become rock stars. Interview with Laura on how she built her business. 28. & 29. Suzanne Tucker & Ria Sharon – My Mommy Manual Why? In a crowded marketplace, Ria and Suzanne always find a way to stick out…even if it means putting on their PJs on camera. Some quick social media tips from Ria. 30. Pamela Slim – Escape from Cubicle Nation Why? Escaping your own cubicle and then teaching others to do the same? Brilliant! Interview with Pamela on the keys to escaping the cubicle. 31. Liz Strauss – SOBCon Why? Not only is Liz one of the most influential (non-celebrity, as she says) bloggers, but also the founder of the largest business blogging conference: SOBCon. Interview with Liz on her rise to success. 32. Vanessa Van Petten – Radical Parenting Why? You might have caught her as the Youthologist on The Real Housewives of Orange County, but Vanessa’s story goes much deeper. No need to imagine writing a parenting book from a teen’s perspective, that is one of many things on Vanessa’s impressive resume. Interview with Vanessa on publishing, blogging and more. 33. Elena Verlee – Cross Border Communications Why? She has created a dream situation for herself in the great white north: multiple six-figure businesses…all from the comfort of her home. Say bye-bye water cooler. Interview with Elena on how she built her business. 34. Tamar Weinberg – Techipedia Why? Another lady in the tech game. Author, writer, blogger and awesome human being, Tamar Weinberg has a knack for building community (and she can teach you how to do it too). Interview with Tamar on the keys to a successful blog. 35. Jenni Pulos – Flipping Out Why? Because Jenni rocks and little known fun fact: Bravo’s popular Flipping Out was actually her idea. Jenni on the story of Flipping Out.
  • #23: Becoming an Entrepreneur Recognizing Opportunities Defing business concepts Product/Service Planning Managing your business Financiing: Getting money and keeping it. Marketing Sales Entreprenuers and Visionaries Elon Musk Russell Simmons P-Diddy Susan Taylor, Founder of Essence Magazine The Money People Angels and Sharks Shark Tank ("made for TV reality") Angel Investors Venture Capitalist Bank loans Grants (government and private) General Public Securities (IPOs) Crowd Funding
  • #24: Becoming an Entrepreneur Recognizing Opportunities Defining business concepts Product/Service Planning Managing your business Financing: Getting money and keeping it. Marketing Sales Entrepreneurs and Visionaries Elon Musk Russell Simmons P-Diddy Susan Taylor, Founder of Essence Magazine The Money People Angels and Sharks Shark Tank ("made for TV reality") Angel Investors Venture Capitalist Bank loans Grants (government and private) General Public Securities (IPOs) Crowd Funding
  • #26: The old way Today Long R&D Cycles months and years of development Lean Development happens in days and weeks Business Plan with scores of 50 pages or more Business Model on a single page. Business plans are still very important. Now you create them once you reach product/market fit. (define terms) Mass Marketing blasting to everyone and hope 1-5 % of people buy your product Social Marketing you get the influencers who love your product and tell their friends about it. It goes viral. Customer Acquisition you hire sales people to knock on doors, wine and dine prospects and hope they order your product. Customer Development you talk to potential customers while developing the product and build the product they say they will buy.