David McGowen, PI Global
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Packaging design plays an important role in influencing consumer choices at shelf and enticing new customers. The document discusses how brands utilize an understanding of consumer decision-making to construct packaging that stands out visually against competitors. Elements like color, imagery, and simplicity of design help products be found and chosen quickly. Well-engineered packaging can influence new drinkers' choices in a product category.
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David McGowen, PI Global
- 2. Enticing New Consumers • How our brains work when we look to choose a product on shelf • How brands owners utilise that knowledge to construct the packaging for their products • What elements of design are important to influence the choice • What else can we do to make packaging enticing to new drinkers
- 3. autopilot pilot 2002 Daniel Kahneman
- 6. What we think we see… What we actually see…
- 7. constructed communication packaging needs to be visually engineered to work in its category and against its competitive set packaging design must be simply constructed in a way which allows consumers to find and shop our brands quickly, happily and confidently
- 20. Enticing
- 21. can design influence new drinkers? absolutely… (but then I would say that…)