DDMC - Countdown to the data explosion
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The document discusses the transformation of communication strategies using real-time data insights from social media and the significant financial growth in the industry from 2002 to 2010. It includes examples of marketing techniques, such as Pepsi's loyalty program, which incentivizes customer engagement through data utilization. The emphasis is on the potential of data to enhance decision-making and consumer interactions.
DDMC - Countdown to the data explosion
- 2. Countdown to the data explosion
- 6. 3 From Legs & Cleavage to Brains & Knowledge 2 Turning data into action 1 Curing mass media collateral damage
- 7. 3 From Legs & Cleavage to Brains & Knowledge
- 9. If you knew, magically, where all the insects were, you could do very magical things.
- 22. 2 Turning data into action
- 34. Your new communication strategy must tightly integrate real time insights mined from social media into your use of mass media
- 46. > $1 billion 2002-2010: $44 billion -> $67 billion
- 53. 1 Curing mass media collateral damage
- 62. Pepsi Can Pepsi access your data?
- 63. Pepsi Can Pepsi access your data?
- 64. 09281631
- 65. 09281631 10 Pepsi’s! Nice! Congratulations, y ou had your 10th Pep just si this week. That gives yo bonus of 100 points u a ! + 100 credits
- 67. Generosity Bonus! Congratulations, because you’re a generous guy for sharing your precious Pepsi cans with Jan: + 50 credits
- 68. Generosity Bonus! Welcome Jan! Congratulations, because Thanks for joining our you’re a generous guy for loyalty program. You just sharing your precious earned your first points. Pepsi cans with Jan: Check out what you can do with it in our Shop. + 50 credits + 100 credits
- 70. ur D on’t forget yo Pepsi inder: Just a quick rem e is hom y our stash at d since . An almost empty mer, you’re a good custo s nerou we ’re in a ge mood: -1 € on a 6-pack
- 72. A tasty opportunity Since you like both Pepsi and Lay’s chips, we offer you this unique opportunity + =1€
- 90. Countdown to the data explosion