Decklaration - 7 Deck Rules - Overview (Rules to build great presentations)
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The document outlines the '7 deck rules' for creating effective presentations, emphasizing the importance of clarity and engagement in conveying messages. It details the components of a slide deck, the types of documents that can be created using this format, and provides guidance on structuring content. The author stresses the significance of simplicity, storytelling, problem-solving, and leveraging existing resources to enhance presentation quality.
Decklaration - 7 Deck Rules - Overview (Rules to build great presentations)
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- 3. Author’s Message 7 Deck Rules uncovers the art and science behind creating great presentations. The purpose of this slide deck is to help you create insightful and powerful The rules outlined here have presentations. evolved over the years based on work at various organizations. Ideas and information are power, only if they can be conveyed. That is what a great presentation does – it conveys your message effectively. 7 Deck Rules will guide you through the art and the science behind creating a great presentation. Happy decking! Acknowledgement The author wishes to acknowledge the inspiration taken from the Landis Template, created by Ken Landis (Deloitte), in developing 7 Deck Rules A big thank you to clients and colleagues who have helped me grow over the years (Tim Westendorf, David Hodgson, Sumit Malhotra, Jordane Elmassian and Sundeep Nehra) -2-
- 4. What is a Deck? Decks are documents in slide format (like this one!). Deck can be used to communicate ideas in a more informative and persuasive manner. Document Deck In its essence a document is A deck is a document laid out using slides in a presentation communicating a message or an format – it helps communicate a message in a compelling and idea insightful way 1 Easier to read slides (instead of lengthy documents) 2 Easier to connect with your audience Reasons to create documents 3 Easier to structure ideas as slides are discrete objects in a Deck format 4 Easier to be solution oriented and make decisions 5 Easier to shorten the document creation process -3-
- 5. Types of Documents Most types of documents can be created using a deck format. Various types of documents can be written in the deck format. Executive Summary Decision Analysis Sales Pitch Planning Strategy Document Design Document Request for Proposal Status Report Business Case Business Document Proposal Responses Meeting Document White Paper Technical Paper Requirements & Specs Resume Point of View Thesis Procedures Personal Profile Brochures Research Paper Instructions & Guides Personal Portfolio We recommend all documents be built in a deck format. See Slide 8 for Benefits -4-
- 6. Death by Bullets Avoid Death by Bullets. Follow 7 Deck Rules and standout. 10 Billion presentations are created every year . 95% are bad - they do not convey the intended message. Bullets do kill in this case. PowerPoint bullets that is. 5% Following 7 Deck rules will help you speed up the document creation process so that you can convey your message in a compelling and insightful way. Be in the Top 5%. 95% of presentations suck. -5-
- 7. The Rules -6-
- 8. 7 Deck Rules – Overview Follow 7 rules to make compelling presentations. Understand the Canvas I Make it Keep it Sing Simple VII II There are 7 Rules behind the Follow them all to art and science of creating a 7 DECK RULES 4 successfully convey your great presentations. message. Leverage VI III Tell a a Library Story V IV Focus on Solve a Composition Problem -7-
- 9. 7 Deck Rules – Benefits Leverage a tested mechanism to produce excellent presentations in a short time-frame. 7 deck rules provides a It will save you time by methodical approach to helping you quickly build building deliverables deliverables It helps structure your It provides a template so It inspires you with proven ideas and information in you can focus on the problem solving solution oriented way. content & not the format. techniques. Bottom line: It will help you convey your message in a compelling way. -8-
- 10. Rule # I: Understand the Canvas -9-
- 11. Rule I: Understand the Canvas A typical slide has 6 distinct components. The Headline is a short title The Lead is a brief, sharp 1 2 describing the slide statement summarizing the slide The Body is the core part of the 3 slide (also known as the Storybox) The Company Logo is displayed Page number in the middle of the The Department or Project Name 4 5 6 for branding purposes slide is displayed for branding purposes - 10 -
- 12. Rule # II: Keep it Simple - 11 -
- 13. Rule II: Keep it Simple Simplicity is necessary to properly convey an idea. The goal of simplicity is to emphasize the insightful and remove the distractful Simple Powerful Natural tension between simple and powerful, finding the right balance is the goal Reducing complexity is in of itself complex and takes a focused approach Reducing Complexity Continuously Organize, Collect and Reduce content as the Deck as the deck is being built Eliminate - 12 -
- 14. Rule # III: Tell a Story - 13 -
- 15. Rule III: Tell a Story – Storyboarding Depicted Storyboarding is a simple method to keep the Deck focused and coherent. 1 2 3 4 5 Storyboarding is the A great storyline has an Its easier for the In combination, the Slide The storyboard process method for the creation engaging beginning, audience to understand Title and the Slide Lead converts brilliant, of a storyline of a deck insightful content & a complex concepts when will summarize the entire abstract ideas into a clear conclusion explained in a storyline deck coherent storyline How these 5 point would be storyboarded - 14 -
- 16. Rule # IV: Solve a Problem - 15 -
- 17. Rule IV: Solve a Problem A Deck should solve a problem. A methodical approach should be taken when solving a problem. Principle 1: Process Principle 2: Organization A methodical process should be used to find the right viable solution, Divide the problem into smaller discreet parts such that there is no not just any solution. overlap, no gaps. Principle 3: Frameworks Principle 4: Focus Using formal frameworks to structure your analysis will help support Problems can be complex – typical with little effort a major part of the the conclusions reached. problem can be solved. So focus on what is important. - 16 -
- 18. Rule # V: Focus on Composition - 17 -
- 19. Rule V: Focus on Composition Follow these 6 principles to ensure writing is informative and direct. Principle 1: Rules Principle 2: Language Principle 3: Substance Use correct grammar, punctuation & spelling Use clear, concise and precise language Focus writing on the subject matter Follow conventional rules Utilize ethical and inoffensive Language Align writing with the deliverable objective Principle 4: Structure Principle 5: Leveling & Labeling Principle 6: Voice & Tone Group thoughts into clusters Distill your message (levels of details) Use active voice (vs. passive voice) Sequence thoughts logically Using headings to label content Express ideas in positive terms - 18 -
- 20. Rule # VI: Leverage a Library - 19 -
- 21. Rule VI: Leverage a Library Why re-invent the wheel when building deliverables? Have a library of slides handy and leverage. Set 1: One Pager Set 2: Objects and Models Work bench with basic objects that are frequently used All objects and models that can be used for visuals Set 3: Executive Summary Set 4: Frameworks and Methodologies A standard one page executive summary template Established frameworks and methodologies - 20 -
- 22. Rule # VII: Make it Sing - 21 -
- 23. Rule VII: Make it Sing Function (information) and form (design) go hand in hand. Information Human’s are Information Design is power visual creatures Design your information so it can be conveyed in an understandable power Direct the Eyes Choose your Colors Accentuate with Visuals The slide flow should be understood in a Colors have deep meaning. Use creative diagrams to illustrate – as flash. To achieve this, structure the slide Choose your colors as would choose simply as possible – concepts, models in a way so as to guide the viewer eyes. your words – carefully. and processes - 22 -
- 24. In Conclusion: Make a Decklaration Get your message heard - 23 -
- 25. Conclusion – 7 Deck Rules The art and science behind creating a compelling presentations simple – always follow the 7 Deck Rules. Understand the Canvas I Make it Keep it Sing Simple VII II Follow ALL these rules In the time-pressed world we collectively to building 7 DECK RULES 4 live – who won’t find this insightful presentation, fast. useful? Leverage VI III Tell a a Library Story V IV Focus on Solve a Composition Problem - 24 -
- 26. Developed and Designed by Salahuddin Khawaja salahk@gmail.com More at Decklaration.com ABOUT THE AUTHOR Salah has 14 years of experience, primarily in the Financial Services Industry. Before joining JP Morgan he spent 11 years at Deloitte & Touche helping Fortune 500 clients with various types of Strategic Initiatives. He is currently is based in Hong Kong with responsibility for delivering the next generation platform for Securities Processing. Areas of Expertise: Strategy Development, Business Transformation, System Integration, Program & Project Management, Mobile Strategy, Data Analytics, Executive Presentations Sample Clients: Bank of America, Citi , MasterCard - 25 -
Editor's Notes
- #2: A hard lead aims to provide a comprehensive thesis which tells the reader what the article will coverThe lead also establishes the subject, sets the tone and guides reader into the article
- #3: Tested template - (which comes in handy in time-pressed world we live)
- #4: A hard lead aims to provide a comprehensive thesis which tells the reader what the article will coverThe lead also establishes the subject, sets the tone and guides reader into the article
- #5: 83% Quote - http://www.slideshare.net/brianchandra/presentation-design-411-2328453Human’s are visual creatures – 83% of retention occurs visually