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Decoding Title III:
A Closer Look at the Proposed SEC
Rules
November
2013

confidential

www.EarlyShares.com | 786 565 3344 1
1200 Brickell Ave Suite 510, MIAMI, FL 33131
Disclaimer
• The information that is being shared with you today seeks and may answer some
questions of yours related to Title III and the developments that are being observed within
the online funding platform industry, but is not intended as a comprehensive analysis of
the topic or situations directly impacting you and any of your existing operations.
• In addition, this information should not be relied upon as legal advice – these are only
general observations. You are encouraged to speak with your own securities counsel.
Your counsel may analyze the same facts and rules differently and come to dramatically
different conclusions and recommendations for you.
• This information is supplied from sources we believe to be reliable but we cannot
guarantee its accuracy.
• This presentation is made solely for the interest of the participants on this call and should
in no way be relied upon or construed as legal advice. For specific information on
particular factual situations, an opinion of your legal counsel should be sought.
• Visit www.SEC.gov

2
confidential
Speakers

Joanna Schwartz
CEO, EarlyShares
@EarlySharesCEO

confidential

Sara Hanks
CEO, CrowdCheck
@SaraCrowdCheck

Please submit your questions in the chat window
or email info@earlyshares.com

3
4
The JOBS Act Title III
• Statutory constraints that the SEC cannot change
• Exemption from registration with SEC for offerings of securities
meeting following conditions:
• $1 million p.a. limit
• Limits on amounts investors can invest
• Need to go through “crowdfunding portal” or broker-dealer
• Disclosure and filing requirements

Please submit your questions in the chat window
or email info@earlyshares.com
confidential

5
The Current State of Online Offerings
• Already permitted: Rule 506 offerings to accredited investors
• Accredited investors have $200k income or $1 million net worth
• Can be “generally solicited” or “quiet”
• Various types: direct investment or “VC funds”

• Not yet legal: offerings to everyone under Regulation CF

Please submit your questions in the chat window
or email info@earlyshares.com
confidential

6
$1 Million Limit
• Calculated on a rolling annual basis

• SEC will permit other offerings to be made side-by-side with
crowdfunding raise
• For example, unlimited offerings to accredited investors
• Do not do this without experienced securities lawyer or experienced online
platform

Please submit your questions in the chat window
or email info@earlyshares.com
confidential

7
The Investor Limits
• If income or net worth below $100k, 5% of income or net worth
• If income or net worth above $100k, 10%
• Floor of $2k, cap of $100k
• Do not include residence in net worth
• If in both categories, can choose higher limit
• Can include spouse’s income

• Essentially self-certifying

Please submit your questions in the chat window
or email info@earlyshares.com
confidential

8
Must Use Intermediary
• Everything online
• Intermediary is someone who links buyers and sellers of securities
on “platform”
• Must be SEC-registered broker-dealer or new “crowdfunding portal”
• Different from rules relating to online 506 offerings

• Objective: all information, including crowd input, in one place
• Can’t use multiple platforms

Please submit your questions in the chat window
or email info@earlyshares.com
confidential

9
Disclosure by Issuer
• Incorporation information
• Officers and directors; 20% shareholders
• Business and future plans
• Risk factors
• Target and plans for oversubscriptions

• Use of proceeds
• Offering process
• Pricing information
• Capital structure

Please submit your questions in the chat window
or email info@earlyshares.com
confidential

10
Financial Disclosure
• Financial condition
• Previous capital-raising
• Indebtedness
• Financial statements
• Under $100k, certified and tax returns

• $100k-500k, reviewed by CPA
• Over $500k, audited
• Even if newly-formed

Please submit your questions in the chat window
or email info@earlyshares.com
confidential

11
Offering Information
• Mandated disclosure must be filed on Form C
• No format dictated for most information

• Other offering information may be used
• Any format
• Must be on funding portal only

• Issuer liable for misleading statements

• No SEC “review”

Please submit your questions in the chat window
or email info@earlyshares.com
confidential

12
Ongoing Filing Requirements
• Annual filing of same information
• Same level of financial review

• Obligation continues until all CF securities acquired by
company or third party

Please submit your questions in the chat window
or email info@earlyshares.com
confidential

13
Publicity and Advertisement
• No advertising except notices that:
• Identify issuer and its business
• State that issuer is raising funds
• Summarize terms of offering
• Direct investors to funding portal

• Purpose is concentration of offering materials in one place
• No other publicity or use of social media

Please submit your questions in the chat window
or email info@earlyshares.com
confidential

14
“Bad Actor” Checks
• Disqualification for offerings involving bad actors

• Rules cover officers, directors, 20% shareholders, promoters
• Bad acts include eight categories of financial fraud and
regulatory violations
• Intermediary must run background checks for bad actor violations

Please submit your questions in the chat window
or email info@earlyshares.com
confidential

15
If Conditions of CF Not Met
• Relief for “insignificant violations”

• Otherwise no exemption from registration
• Rescission; effectively a permanent “put”

Please submit your questions in the chat window
or email info@earlyshares.com
confidential

16
Resale Restrictions on Securities
• For one year, can only be resold
• To issuer
• To accredited investor
• In offering registered with SEC
• To family member or trust or in connection with divorce or death

• Even after one year, illiquid; state resale restrictions

Please submit your questions in the chat window
or email info@earlyshares.com
confidential

17
Liability for Misleading Statements
• Untrue statement of material fact or omission of material fact
• Officers, directors, company all liable

• Have burden of proof; “exercise of reasonable care”
• Due diligence protects all parties
• Other forms of liability

Please submit your questions in the chat window
or email info@earlyshares.com
confidential

18
Please submit your questions
in the chat window or email
info@earlyshares.com

19
confidential
Thank you.

20
confidential
Contact Info
Joanna Schwartz, CEO of EarlyShares
jschwartz@earlyshares.com
Sara Hanks, CEO of CrowdCheck
sara@crowdcheck.com

21
confidential

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Decoding Title III - EarlyShares Crowdcheck webinar nov. 5. 13

  • 1. Decoding Title III: A Closer Look at the Proposed SEC Rules November 2013 confidential www.EarlyShares.com | 786 565 3344 1 1200 Brickell Ave Suite 510, MIAMI, FL 33131
  • 2. Disclaimer • The information that is being shared with you today seeks and may answer some questions of yours related to Title III and the developments that are being observed within the online funding platform industry, but is not intended as a comprehensive analysis of the topic or situations directly impacting you and any of your existing operations. • In addition, this information should not be relied upon as legal advice – these are only general observations. You are encouraged to speak with your own securities counsel. Your counsel may analyze the same facts and rules differently and come to dramatically different conclusions and recommendations for you. • This information is supplied from sources we believe to be reliable but we cannot guarantee its accuracy. • This presentation is made solely for the interest of the participants on this call and should in no way be relied upon or construed as legal advice. For specific information on particular factual situations, an opinion of your legal counsel should be sought. • Visit www.SEC.gov 2 confidential
  • 3. Speakers Joanna Schwartz CEO, EarlyShares @EarlySharesCEO confidential Sara Hanks CEO, CrowdCheck @SaraCrowdCheck Please submit your questions in the chat window or email info@earlyshares.com 3
  • 4. 4
  • 5. The JOBS Act Title III • Statutory constraints that the SEC cannot change • Exemption from registration with SEC for offerings of securities meeting following conditions: • $1 million p.a. limit • Limits on amounts investors can invest • Need to go through “crowdfunding portal” or broker-dealer • Disclosure and filing requirements Please submit your questions in the chat window or email info@earlyshares.com confidential 5
  • 6. The Current State of Online Offerings • Already permitted: Rule 506 offerings to accredited investors • Accredited investors have $200k income or $1 million net worth • Can be “generally solicited” or “quiet” • Various types: direct investment or “VC funds” • Not yet legal: offerings to everyone under Regulation CF Please submit your questions in the chat window or email info@earlyshares.com confidential 6
  • 7. $1 Million Limit • Calculated on a rolling annual basis • SEC will permit other offerings to be made side-by-side with crowdfunding raise • For example, unlimited offerings to accredited investors • Do not do this without experienced securities lawyer or experienced online platform Please submit your questions in the chat window or email info@earlyshares.com confidential 7
  • 8. The Investor Limits • If income or net worth below $100k, 5% of income or net worth • If income or net worth above $100k, 10% • Floor of $2k, cap of $100k • Do not include residence in net worth • If in both categories, can choose higher limit • Can include spouse’s income • Essentially self-certifying Please submit your questions in the chat window or email info@earlyshares.com confidential 8
  • 9. Must Use Intermediary • Everything online • Intermediary is someone who links buyers and sellers of securities on “platform” • Must be SEC-registered broker-dealer or new “crowdfunding portal” • Different from rules relating to online 506 offerings • Objective: all information, including crowd input, in one place • Can’t use multiple platforms Please submit your questions in the chat window or email info@earlyshares.com confidential 9
  • 10. Disclosure by Issuer • Incorporation information • Officers and directors; 20% shareholders • Business and future plans • Risk factors • Target and plans for oversubscriptions • Use of proceeds • Offering process • Pricing information • Capital structure Please submit your questions in the chat window or email info@earlyshares.com confidential 10
  • 11. Financial Disclosure • Financial condition • Previous capital-raising • Indebtedness • Financial statements • Under $100k, certified and tax returns • $100k-500k, reviewed by CPA • Over $500k, audited • Even if newly-formed Please submit your questions in the chat window or email info@earlyshares.com confidential 11
  • 12. Offering Information • Mandated disclosure must be filed on Form C • No format dictated for most information • Other offering information may be used • Any format • Must be on funding portal only • Issuer liable for misleading statements • No SEC “review” Please submit your questions in the chat window or email info@earlyshares.com confidential 12
  • 13. Ongoing Filing Requirements • Annual filing of same information • Same level of financial review • Obligation continues until all CF securities acquired by company or third party Please submit your questions in the chat window or email info@earlyshares.com confidential 13
  • 14. Publicity and Advertisement • No advertising except notices that: • Identify issuer and its business • State that issuer is raising funds • Summarize terms of offering • Direct investors to funding portal • Purpose is concentration of offering materials in one place • No other publicity or use of social media Please submit your questions in the chat window or email info@earlyshares.com confidential 14
  • 15. “Bad Actor” Checks • Disqualification for offerings involving bad actors • Rules cover officers, directors, 20% shareholders, promoters • Bad acts include eight categories of financial fraud and regulatory violations • Intermediary must run background checks for bad actor violations Please submit your questions in the chat window or email info@earlyshares.com confidential 15
  • 16. If Conditions of CF Not Met • Relief for “insignificant violations” • Otherwise no exemption from registration • Rescission; effectively a permanent “put” Please submit your questions in the chat window or email info@earlyshares.com confidential 16
  • 17. Resale Restrictions on Securities • For one year, can only be resold • To issuer • To accredited investor • In offering registered with SEC • To family member or trust or in connection with divorce or death • Even after one year, illiquid; state resale restrictions Please submit your questions in the chat window or email info@earlyshares.com confidential 17
  • 18. Liability for Misleading Statements • Untrue statement of material fact or omission of material fact • Officers, directors, company all liable • Have burden of proof; “exercise of reasonable care” • Due diligence protects all parties • Other forms of liability Please submit your questions in the chat window or email info@earlyshares.com confidential 18
  • 19. Please submit your questions in the chat window or email info@earlyshares.com 19 confidential
  • 21. Contact Info Joanna Schwartz, CEO of EarlyShares jschwartz@earlyshares.com Sara Hanks, CEO of CrowdCheck sara@crowdcheck.com 21 confidential