DED - An Introduction to Social Media
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This document provides an overview of social media and its growing importance. It discusses how businesses can benefit from an effective social media presence through increased exposure, interaction and sharing of content. Popular social media platforms like Facebook, Twitter, Instagram and Google+ are analyzed in terms of their user bases and engagement metrics. Best practices for social media include developing a content strategy, monitoring trends, and engaging with followers. Examples of successful social media campaigns demonstrate how brands can go viral by leveraging trends and opportunities.
DED - An Introduction to Social Media
- 1. Social Media An introduction to social media
- 2. Social Media Thatโs me These are my daily thoughts
- 3. Social Media: Gaining Exposure ๏Need exposure? Here is what you can consider: โข An effective website โข A strong social media presence โข Interaction on review websites โข Email campaigns โข Photo and Video (rich media) sharing
- 4. Social Media
- 5. Social Media ๏Is your social media and website presence as breath taking as the destination you represent?
- 7. Social Media: The phenomenon ๏ What is social media? โข By definition social media is websites and applications that enable users to create and share content or participate in social networking. โข Social media is conversational marketing that is ever changing and powered by over 3000 platforms
- 8. Social Media: The phenomenon ๏ Why YOU can not ignore it... โข It is word of mouth on steroids โข It is current, relevant and invasive โข 1 in 4 people in the world use social networks โข Searching Google for social media returns 70100000 results โข Everyone is talking about it, from teenagers to local grocers and even leaders of countries
- 9. Social Media: The phenomenon
- 10. Social Media: The phenomenon
- 11. Social Media: The phenomenon http://www.youtube.com/watch?v=57dzaMaouXA The rise of the #hashtag
- 13. Social Media: The Phenomenon ๏โSocial Media is about sociology and psychology more than technology.โ ~Brain Solis Principal of FutureWorks ๏โWith the growing reliance on social media, we no longer search for news, or the products and services we wish to buy. Instead they are being pushed to us by friends, acquaintances and business colleaguesโ. ~Erik Qualman
- 14. Social Media: The Phenomenon ๏โI love social media because it exists at the intersection of humanity and technology. ~ Steve Jobs ๏"On Twitter we get excited if someone follows us. In real life we get really scared and run away."~Unknown ๏โSocial media is here. Itโs not going away; not a passing fad. Be where your customers are: in social media.โ~Unknown
- 15. Social Media: Myths ๏These are the most common myths of social media: โข It is free โข You can just appoint anyone in-house to run your social media โข You need to be on EVERY social media channel โข Social media can replace real-life networking โข Social media is full of internet trolls
- 16. Social Media: Myths โข Only teenagers are on social media โข Social media can replace your website โข You can not measure return on investment โข You can not generate leads on social media โข Too much content will reveal trade secrets to your competitors
- 17. Social Media: Myths โข Social media does not compliment traditional marketing โข Social media is a fad โข Social media creates negativity โข Social media is too informal for business
- 18. Social Media: Facts ๏ Social Bookmarking (stumblopen.com) โข Interact by tagging websites and searching through websites bookmarked by others ๏ Social News (reddit.com) โข Interact by sharing and commenting on news ๏ Social Video & Photo Sharing (youtube.com) โข Interact by sharing videos and photos ๏ Social Networking (facebook.com) โข Interact by adding friends, commenting and sharing
- 19. Social Media: Facts ๏The statistics do not lie: โข 1 in 4 people world wide use social media โข By 2017 there will be 2.55 billion users โข 67.7 % of internet users use social media at least once per month โข The biggest social network Facebook has over 1.28 billion monthly active users
- 20. Over 3000 platforms with one aim: connect people!
- 21. Social Media: Facts ๏How do marketers see social media? โข 92% of marketers indicate that social media is important for their business โข Facebook and LinkedIn are the most popular choice for marketers, with 54% choosing FB as their preferred platform โข 64% said they dedicated 6 hours or more to social media per week โข 92% said the top benefit of social media was increased exposure with increased traffic on the website 80% and developed loyal fans (Study done by Social Media Examiner, 2800 marketers took part and results were released in 2014)
- 22. Social Media: Where it all begun and why. ๏
- 23. Social Media: Where it all begun and why The history of social media is explained in this infographic (a graphic visual presentation of information)
- 24. Social Media: Where it all begun and why ๏Word of Mouth Marketing โข Social media is essentially a tool that allows word of mouth marketing to extend across borders, language barriers and cultures.
- 25. Social Media: Where it all begun and why โFacebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected.โ - Mark Zuckerberg YouTube was built for home use and Facebook was never intended to be a marketing tool โ this was the age of innocence. People slowly, through their needs, pushed these channels to become what they are today.
- 26. Social Media: Where it all begun and why ๏This is the society we have become
- 27. Social Media: Where it all begun and why Social networks are the first marketing platforms to boast a two-way conversation, gone are the days of you putting the message out there and hoping it resonates with your audience, you now have access to their thoughts. What will you do with this information?
- 28. Social Media: The BIG Players To see the full infographic visit: https://www.pinterest.com/pin/175499716705022717/
- 29. Social Media: The BIG players ๏Which social media channels are leading the way? To see the full interactive infographic visit: http://blog.digitalinsights.in/social-media-users-2014-stats-numbers/05205287.html
- 30. Social Media: Facebook, the King of Kings ๏Facebook is undoubtedly the biggest and most powerful social network in the world. What makes it unique? โข It has an aim of 5 billion users โข Facebook is driving initiatives for internet accessibility world wide โข It dominates the social media advertising space โข Facebook is focused on growing offline too โข It is a public company โข Facebook has adapted to changes in technology and user behaviour
- 32. Social Media: Facebook โข 21 minutes โ the time the average user spends on Facebook a day โข Largest opportunity - communicating with consumers in a non-obtrusive way โข Users share 1 million links every 20 minutes โข Posts that contains photos make-up 93% of the most engaging posts. โข Question posts โget 100% more comments than standard text-based posts.โ
- 33. Social Media: Twitter โข 241 million active users (over 600 million total users) โข Twitter is a micro blogging social site that limits posts to 140 characters โข 5,700 tweets happen every second โข 86% of tweets with links will get retweeted โข Use hashtags to gain 2x more engagement โข Image links can get 2x the engagement rate
- 34. Social Media: Google + โข 540 million active users โข Social network built by Google that allows for brands and users to build circles โข 25 โ 35 year olds are most active โข Average monthly time spent on Google + is 7 minutes โข A Google + presence can assist with search engine optimisation
- 35. Social Media: Instagram โข 200 million active users โข 1.6 billion likes a day โข Avg 60 million photos added daily โข New 15 second video feature โข 43 % of the top 100 brands on Instagram post daily โข No filter โ the most popular filter used on Instagram
- 36. Social Media: Tips ๏Create a social media strategy: โข Identify your target audience โข Select the right platforms โข Align your strategy with your business objectives and sales targets โข Ask yourself what do I want people to know? โข Define what you can and cannot do โข Develop a tone and style
- 37. Social Media: Tips ๏Create a social media strategy: โข Identify key staff members to involve โข Educate staff members โข Create a content plan considering seasons, events, plans etc โข Allocate time โข Find tools to assist you โข Monitor and adapt
- 38. Social Media: Content that works! ๏ Post a video or great image ๏Use links ๏Ask questions or use the poll feature on Facebook ๏Use testimonials/reviews ๏Use and track hashtags ๏Share articles from inspiring people/thought leaders/news websites ๏Use other social media channels
- 39. Social Media: Content that works! ๏ Competitions/promotions ๏Inspiring quotes ๏Top 10 Lists or Dos & Donโts Lists ๏Tell them about your success/changes
- 40. Social Media: Trends To see the full infographic visit: https://www.pinterest.com/pin/175499716705022849/
- 41. To see the full infographic visit: https://www.pinterest.com/pin/175499716705023160/
- 42. Social Media: Best Practices ๏Here are 15 points to bare in mind when engaging on social media platforms: โข Establish and manage your expectations โข Create a content strategy and calendar โข Develop your voice and tone โข Keep an eye on your competition โข Stay aware โข Read, watch and share โข Follow the 60/40 rule
- 43. Social Media: Best Practices โข Think different โข Commit, 100%!!!!! โข Monitor your success โข Use rich media (videos, whitepapers, infographics) โข Keep the social in social media โข ALWAYS respond to both negative and positive feedback โข Be proactive, verse reactive โข Be transparent
- 44. Social Media: Why itโs working? ๏http://www.adventuretravelnews.com/2014-top-social-๏http://www.tripadvisor.com/TripAdvisorInsights/n2087/
- 45. Success Stories ๏Ellenโs Oscar Selfie โข A simple selfie, with arguably the most famous faces in Hollywood, goes viral โข The most retweeted picture on Twitter โข This tweet generated $1 billion worth of advertising for Samsung Key Learning: Keep up to date with the latest trends
- 46. Success Stories ๏Arbyโs โข This was the biggest tweet during the 2014 Grammy awards โข 79834 retweets โข Arbyโs bought this hat for over $44000 and auctioned it off for charity Key Learning: Keep an eye out for opportunity
- 47. Success Stories ๏A little village goes global http://www.youtube.com/watch?v=kzAG9_iKgRE โข โWe realized that there are many Facebook fans who click the Like button, but who never gain any real connection to the brand.โ โข The Facebook Page now has over 45,000 Facebook fans and visits to the Graubรผnden tourism website have increased by 250%. Key Learning: Stay true to your word and your fans will reward you.
- 48. Social Media: Businesses doing it right! ๏Lets explore: โข https://www.facebook.com/MaerskLine โข https://www.facebook.com/fairmonthotels โข https://www.facebook.com/langnesslighthouse โข https://www.facebook.com/pages/Manx- Farming-And-Food-Matters/101735529950387 โข https://www.facebook.com/JamiesItalianUK โข https://www.youtube.com/watch? v=2MBzHiRiDf8&list=PLMEqx95wlLwxIXdplgLr7 naM5kkEi7Aox
- 49. Social Media: Isle of Man Where you Can MISSION STATEMENT To grow the number of visitors and spend by promoting the attractions, events and activities that make the Isle of Man a desirable destination! Letโs explore what IOM Tourism are doing that can help YOU!
- 50. Ratings and Review Sites
- 51. Ratings and Review Sites 79 % of consumers trust online reviews as much as personal reviewsโฆ
- 53. Ratings and Reviews: Why It Matters
- 54. Ratings and Reviews: Harnessing the Power
- 55. Ratings and Reviews: Positivity!
- 56. Ratings and Reviews: TripAdvisor ๏TripAdvisor: โข More than 190 million reviews and opinions from travelers around the world โข More than 4.4 million businesses and properties in 145,000+ destinations, including: โข 890,000+ hotels, B&Bs, and specialty lodging โข Nearly 650,000+ vacation rentals โข 2.4 million restaurants โข 480,000+ attractions
- 57. Ratings and Reviews: TripAdvisor โข More than 26 million candid traveler photos. โข More than 115 new contributions are posted every minute. โข On average, nearly 2,600 new topics are posted every day to the TripAdvisor forums. โข More than 85 percent of questions posted to TripAdvisor's English-speaking forums are replied to by other travelers within 24 hours.
- 58. Ratings and Reviews http://www.tripadvisor.com/TripAdvisorInsights/n2120/24-insights-shape-your- tripadvisor-strategy
- 59. Rating and Review Sites: Best Practices ๏Top tips: โข Do research to see where your business is appearing โข Claim your business on the review website โข Respond to both positive & negative reviews โข Respond within a timely fashion โข Highlight positives โข Be genuine, show empathy and engage โข Use SEO keywords in your response
- 60. Rating and Review Sites: Best Practices ๏Top tips: โข Ask for reviews either face to face, via email, on your website or on social media โข Incentivize staff to get guests to submit a review โข Integrate your reviews on your website and social media channels โข On negative reviews: acknowledge, take the conversation offline and resolve โข Highlight any changes you have or intend to make
- 61. Ratings and Reviews: Great Responses
- 62. Ratings and Reviews: Great Responses
- 63. Social Media: Monitor What is being Said ๏Google alerts ๏HootSuite ๏Social Mention ๏Monitor competition ๏Review Trackers
- 64. How to get started ๏You want to do it ๏You need to do it ๏You do not know where to start
- 65. How to get started ๏To do list: โข Simply start and of course start simply โข Set clear business objectives โข Set clear sales targets โข Create a content strategy โข Select the right channels and tools โข Create engaging and relevant content โข Implement โข Measure and monitor the results
- 66. Social Media: Stay cool!
- 67. Social Media: Remember this!
- 68. Social Media: The Marketing Mix Join us for our Online and Digital Marketing: An Introduction course next week to find out moreโฆ
- 69. Time to follow! ๏https://www.facebook.com/VisitIsleofMan ๏https://twitter.com/visitisleofman ๏http://www.pinterest.com/visitisleofman/ ๏http://instagram.com/visitisleofman
- 70. Time to connect with us! ๏Jessica Lee Brown โข www.linkedin.com/pub/jessica-lee-brown/4a/13a/563/ โข jessica@ashgrovemarketing.com โข https://twitter.com/Jigzbrown โข www.ashgrovemarketing.com ๏Sue Gee โข http://uk.linkedin.com/pub/sue-gee/9/a31/a18 โข sue@tlc.co.im โข https://twitter.com/suegeeTLC โข www.tlc.co.im