Deepsikha_SIP

A Summer Internship Project Report
On
ANALYSIS OF DIGITAL MARKETING
IN VARIOUS INDUSTRIES
Submitted By
DEEPSIKHA SARKAR
Enrolment No: 030104070
Academic Year: 2014-2016
Batch: PGDM-04
In Partial Fulfilment Of Post Graduate Diploma In Management
In
Department Of Management Studies

Globsyn Business School
Mouza Chandi, PS – Bishnupur, Amtala,
J.L. No – 101, District – 24 Parganas (South),
D.H. Road, Pin – 743503, West Bengal, India
Industry Guide Faculty Guide
Mrs. Ishita Ganguly, Mrs. Kaveri Narang,
Digital Marketing Strategist, Professor (Marketing),
Techshu Consultancy Private Limited Globsyn Business School

GLOBSYN BUSINESS SCHOOL, KOLKATA Page 2
ACKNOWLEDGEMENT
I have taken sincere efforts in this project. However, it would never have been possible
without the genuine support of my friends, well-wishers and the co-operation I received
from their ends made it a successful one. I am sincerely thankful to all of them.
I am highly indebted to Mrs. Ishita Ganguly, my project supervisor in the
organisation Techshu Consultancy Private Limited for her constant support and
guidance as well as for providing necessary information regarding the completion of the
project.
I would also like to express my special gratitude and thanks to my faculty mentor
Mrs. Kaveri Narang, Prof. (Marketing) at Globsyn Business School for giving me
her attention and time.
My thanks and appreciation also goes to my colleagues (Techshu), who have willingly
helped me out with all their abilities in developing the project.
Thanking You,
Deepsikha Sarkar
(030104070)
PGDM-04

COMPANY APPROVAL

DECLARATION
I, Deepsikha Sarkar, hereby declare that the data used in the research analysis of digital
marketing applications in various industries in this project is true and accurate to the best
of my knowledge and nowhere has it been manipulated. The data has not been copied or
just produced from unreliable sources. Hence it can be assured that the data is
completely authentic.
Deepsikha Sarkar
_ _ _ _ _ _ _ _ _ _ _ _ _
(030104070)
PGDM-04

TABLE OF CONTENTS
ACKNOWLEDGEMENT..…………………………………... 2
COMPANY APPROVAL...…………………………………… 3
DECLARATION..…………………………………………… 4
I. Introduction……...…………………………………… 8
II. Brief Company History…...…………………………. 9
III. Research Objectives…………………………………. 10
IV. Scope of Study…………….…………………………. 11
V. Research Limitations……...…………………………. 13
VI. Literature Review……………………………………. 14
VII. Details of Analysis Performed..……………………… 16
1. Mobile analysis….………………………………. 16
1.1. E-commerce Companies...…………………………… 16
1.1.1. Apparel Industry..………………………………………. 16
1.1.2. Jewellery Industry ……………………………………… 18
1.1.3. Grocery and Food Retail Industry …………………….. 20
1.1.4. Restaurant and Delivery Industry..…………………….. 21
1.1.5. Pharmaceutical Industry……………………………….. 22
1.1.6. Furniture Industry………………………………………. 23
1.2. Real Estate Companies………………………………. 24
 Common trends of Top International Players…………….. 24
 Common trends of Top National Players…………………. 25
2. Website Analysis………………………………… 26
2.1. Social Media Analysis…………………………… 26
2.1.1. Real Estate Companies………………………..…. 26
 Trends of Zillow……………………………………….. 26
 Trends of Trulia………………………………………... 28
 Trends of Realtor………………………………………. 29
 Trends of Rightmove…………………………………... 30
 Trends of Homes.Yahoo ……………………………….. 32
 Trends of Housing……………………………………… 33
 Trends of Magicbricks…………………………………. 34

2.2. Desktop Traffic Analysis………………………… 35
2.2.1. E-commerce Companies………………..……….. 35
2.2.1.1. Restaurant and Delivery Industry……………… 35
2.2.1.2. Pharmaceutical Industry………………………... 36
2.3. Email Marketing Analysis………………………. 37
2.3.1. E-commerce Companies…………..……………… 37
 Common trends of Top Players…………………….. 37
2.4. Pay-Per-Click Analysis……………………...…… 39
2.4.1. E-commerce Companies…………………………... 39
2.4.1.1. Apparel Industry……………………………….... 39
2.4.1.2. Jewellery Industry………………………………. 40
2.4.1.3. Grocery Industry………………………………… 41
2.4.1.4. Restaurant and Delivery Industry………………. 42
2.4.1.5. Pharmaceutical Industry……………………….... 43
2.4.1.6. Furniture Industry……………………………….. 44
2.4.2. Real Estate Companies……………………………. 45
2.4.2.1. Common trends of Top Indian Players……….…. 45
VIII. Conclusions/Suggestions…………………………….. 46
IX. Limitations………………………………………….... 47
X. Bibliography………………………………………….. 48
XI. Annexure……………………………………………… 49
A. Mobile Analysis……………………………………….. 49
B. Website Analysis………………………...……………. 59
B.1. Social Media Analysis…………………………...………… 59
B.2. Desktop Traffic Analysis………………………...………… 71
B.3. Email Marketing Analysis…………………………………. 76
B.4. Pay-Per-Click Analysis…………………………….……..... 78

LIST OF FIGURES
Fig. 1: Social Media post of Zillow.com………………………………. 27
Fig. 2: Social Media post of Zillow.com………………………………. 27
Fig. 3: Social Media post of Trulia.com……………………………….. 28
Fig. 4: Social Media post of Realtor.com……………………………… 29
Fig. 5: Social Media post of Rightmove.com………………………….. 30
Fig. 6: Social Media post of Rightmove.com………………………….. 31
Fig. 7: Social Media post of Homes.Yahoo.com………………………. 32
Fig. 8: Social Media post of Housing.com……………………………...33
Fig. 9: Email Newsletter of Myntra.com………………………………..38

I. INTRODUCTION
Digital Marketing is an umbrella term used for the interactive marketing of products and
services by using digital media as the platform to reach its target customers. The prime
objective is brand promotion using digital technologies. This kind of marketing uses
internet as a core promotional medium along with the broadcast media of television and
radio as well as mobile media. Thus in a nutshell Digital Marketing can be defined as the
measurable and interactive marketing of products and services using all the digital
channels.
With the rapid growth of internet in India and abroad, for any industry whether it is a
Small Medium Scale Enterprise (SME) or a Multinational Company (MNC) or a start-up
company, whether National or International, exposure in the digital world has become
mandatory for everyone for rapid increase in business. Along with the Internet access
mainstreaming among the professionals, the use of mobiles is also highly intensifying.

II. BRIEF COMPANY HISTORY
Techshu Consultancy Private Limited is a Kolkata-based Digital Marketing Company
which provides 360-degree Digital Marketing Solutions. The solutions they provide
primarily includes Search Engine Optimisation (SEO), Pay-Per-Click (PPC) performed
on Google Adwords, Bing, etc., Social Media Marketing, Email Marketing and many
more. Apart from being one of the top players in the Digital Marketing arena in Kolkata,
Techshu also participates actively in the local events to help us improve the ecosystem.
Not only in Kolkata, but in various other metro cities such as Chennai, Mumbai, they
have delivered important speeches on SEO, which helped them to find the Indian brands
that are looking for Digital Marketing Services in India.
Founded in 2003, the company is presently directed by C.E.O. Mr. Aji Issac Matthew.
The company name ‘Techshu’ is a combination of the words ‘Tech + Shu’. The word
‘Tech’ means Technology and ‘Shu’ means Reciprocity. Hence when these words are
combined, gives the ultimate motto of the company.
In Techshu, various teams are created based on the three factors:
 Mind set
 Skill set
 Proficiency with specific Tool set.
The 7 wow teams that are formed based on their structure are given below:
1) For Local Businesses
2) For SMEs
3) For Marketing Agencies
4) For Large Brands
5) For Product Companies
6) For Startups
7) Tech Team
Techshu has been adding a wow factor to its happy clients both national and globally by
following their strong USPs Loving digital marketing since 2003, Hands on
founders, amazing knowledge, strong and unique thought processes, ROI (Return on
Investment) focused, Right Execution, etc.
Some of their happy clients include Shri Venkatesh Films, ABP, Globsyn, HP, SRMB,
IIHM, Turtle, and many more…….

III. RESEARCH OBJECTIVES
Primary Objectives:
 To Analyze the Mobile Trends of E-commerce companies and Real Estate players
 To Analyze the Desktop Traffic Trends of E-commerce companies.
 To Analyze the Social Media Trends of Real Estate companies.
 To Analyze the Pay-Per-Click (PPC) Trends of E-commerce and Real Estate
companies
 To Analyze the Email Marketing Trends of E-commerce companies.

IV. SCOPE OF STUDY
The study was carried out to identify various mobile, website and e-mail marketing
trends of the top players in E-commerce and Real Estate companies. The companies
under study were all ranked in the top position in Similarweb.com site at the time of
research.
Research done for individual company was mainly segmented in the following manner:
1. Mobile Trends:
o E-Commerce Companies:
 Apparels Industry: Top 2 International and 2 Indian Players
 Jewellery Industry: Top 4 International Players
 Grocery Industry: Top 1 International and 2 Indian Players
 Furniture Industry: Top 1 International and 2 Indian Players
 Pharmaceutical Industry: Top 1 International and 1 Indian Player
 Restaurant And Delivery Industry: Top 2 International and 1 Indian
Player
o Real Estate Companies:
 Top 5 International and 2 Indian Players
2. Website Trends:
o Traffic Analysis:
 E-commerce Companies:
 Pharmaceutical Industry: Top 1 International and 1 Indian
Player
 Restaurant And Delivery Industry: Top 2 International and 1
Indian Player
o Social Media Analysis:
 Real Estate Companies:
 Top 5 International and 2 Indian Players
o Email Marketing Analysis:
 E-Commerce Companies:
 Top 8 players from any industry.
o Pay-Per-Click Analysis:
 E-commerce Companies:
 Apparels Industry: Top 2 International and 2 Indian Players
 Jewellery Industry: Top 4 International Players
 Grocery Industry: Top 1 International and 2 Indian Players
 Furniture Industry: Top 1 International and 2 Indian Players

 Pharmaceutical Industry: Top 1 International and 1 Indian
Player
 Restaurant And Delivery Industry: Top 2 International and 1
Indian Player
 Real Estate Companies:
 Top 2 Indian Players from any industry.
The data collected in the research is very important to Techshu as it wants to create an
all-in-one webpage where a new start-up company, in either E-commerce or Real Estate
companies, can have the knowledge of the current website, mobile and email marketing
popular trends of the major players in their respective industries in one single website.
The findings and recommendations from the research would be used for future
enhancement of the company strategy and growth.

V. RESEARCH LIMITATIONS
 Research and analysis were based only on the secondary data available from the
internet so any error in the data gathering by the original source may generate
inaccurate results.
 Studies conducted were based on information given in the websites, mobile sites,
mobile apps and their social media sites. Any discrepancy in data or outdated data
found in them may lead to erroneous result.

VI. LITERATURE REVIEW
With the rapid growth of digital media around the world, digital technology is changing
customer behaviour. Digital Marketing has now become a key medium to reach the
consumers in this digital world. Although numerous studies have been conducted on
various applications of digital marketing, most of them appeared to be inconsistent and
fragmented.
This study aims to contribute towards our understanding of the nature of mobile
marketing and website marketing communications in Ecommerce and Real Estate
Companies. With the help of Similarweb analytics tool, various mobile application and
mobile site, email marketing analysis and social media analysis, a particular trend has
been observed which the leaders of each industry has been following to reach maximum
number of consumers.
Digital Marketing comprises various elements for the promotion of brands. The major
elements are given below. Among all of them only the top 3 elements were the scope of
my research report.
 Email Marketing: Email Marketing is one of the earliest forms of digital
marketing and is generally based upon database marketing which segments the
customer data and deliver customised targeted messages at the right time. .
 PPC (Pay-Per-Click): PPC manages the paid adverts in the search results. These
paid adverts are typically placed either above the search result or to the right of it.
By clicking on them can earn the advertiser anything between a penny and a $50
depending upon the keyword’s competitiveness in the market. So PPC is mainly
about maximising the budget for the best ROI (Return on Investment).
 Social Media: It is about managing a brand’s image through multiple social
channels that includes Facebook, Twitter, LinkedIn, Pinterest, etc.
 Display Advertising: This kind of advertising is done on some other people’s
website unlike that of PPC. The number of clicks on that particular advert on
someone else’s website can give a huge promotion to the brand. Display
Advertising is mainly restricted to banner advertising.
 SEO (Search Engine Optimisation): SEO’s main function is to increase a
website’s visibility in the search engine. This can be done by increasing either a
particular keyword’s ranking or a keyword’s volume based on the site ranking

 Affiliate Marketing: Unlike Display Advertising, Affiliate Marketing pays the
hosting website only when a sale is made. The payment is comparatively higher
and gives for incentive to the website owner for prominent advert promotion.
 Text Messaging: With the biggest growth of Mobile Marketing, Text Messaging
is a Push Strategy if effectively used, can be used for reaching the target
customers.
 Blogging, RSS and Newsfeed: Blogging while ensuring its visibility can create a
blogging strategy that is a combination of Public Relations, SEO, Social Media
and Web Design. Better the blog better will be its pull for natural organic traffic
and social traffic. It is highly valuable because it is an earned media.

VII. DETAILS OFANALYSIS PERFORMED:
1. MOBILE ANALYSIS:
1.1. E-COMMERCE COMPANIES:
1.1.1. APPAREL INDUSTRY:
The top players chosen for observing the Major Trends in the Apparel
Industry are as follows:
 JABONG
 ZOVI
 MYNTRA
 FOREVER21
 Major Trends Observed In ZOVI and JABONG Mobile App
and Mobile Site:
 Apart from text search, Jabong app also has the option of voice input
feature used for searching products. This is an added feature which makes
customer usability a better product. Zovi uses only text search as an option
in its app.
 Also Zovi app has a market place of only Zovi branded products. On the
other hand, most branded products are available in Jabong app only
making it a one stop shop for all the other brands.
 Jabong app only displays high quality products and prices are relatively
high whereas, Zovi has only one brand of its own products to sell so that
prices are relatively cheaper in both price and quality according to
customer review.
 Jabong has hidden costs like taxes, etc. which is displayed only before the
payment page. Whereas all costs are covered in the MRP displayed in Zovi
app except shipping and handling charges which are displayed separately
for both the apps.
 In case of Cash on Delivery, Jabong returns the cost money in terms of
Jabong credits where Zovi directly returns the amount through NEFT
taking details from the customers.

 Return or Cancellation or easy exchange of products can be done using
App only in My Orders section, whereas in case of Zovi, customer care
needs to be called for cancelling the order.
 Major Trends Observed In MYNTRA and FOREVER21
Mobile App and Mobile Site:
 Forever21 app apart from text search also has option of bar code input
feature used for Searching products. This is an added feature which makes
customer usability a better product. Myntra uses only text search as an
option in its app.
 Forever21 only free shipping on orders above Rs. 2500 whereas Myntra
has free shipping above Rs. 799.
 Myntra has Shop the Look feature where all customers can select products
matching with the products they have added to the cart. Forever21 does
not have that.
 Inference:
 Jabong app has special voice feature and Forever21 uses barcode feature
apart from the conventional ones for searching products. Myntra & Zovi
has only text search option available.
 Unlike the others, Zovi sells only its own branded products on its site.
 Myntra’s Shop The Look feature is an added feature which the customers
can view if they want to purchase the complete set of products matching
with that of his current choice, thus easing the customer search experience.
 Free Shipping option of Forever21 is available only above Rs. 2500 which
is pretty high compared to others which are below Rs. 800.

1.1.2. JEWELLERY INDUSTRY:
The top players chosen for observing the Major Trends in the Jewellery
 BLUESTONE
 JUVALIA
 FASHIONANDYOU
 PANDORA
 Major Trends Observed In FASHIONANDYOU and
BLUESTONE Mobile App and Mobile Site:
 FashionAndYou apart from text search also has option of bar code input
feature used for Searching products. This is an added feature which makes
customer usability a better product. BlueStone uses only text search as an
option in its app.
 FashionAndYou has a 7-day return policy whereas BlueStone has 30-days
return policy.
 BlueStone has a ‘Home Try Out’ feature which allows a customer to first
try on and then if satisfied with the product pay the seller.
 FashionAndYou offers Free Shipping on all pre-paid orders (i.e. on all
Credit Card orders). On Cash on Delivery orders it charges a shipping fee
of Rs. 99 for order values up to Rs. 999 where as BlueStone offers Free
Shipping on all products.
 BlueStone jewellery provides Lifetime Exchange on selective diamond
high quality jewellery. Also all its products are Certified Products.
 BlueStone has a creative Make My Design feature where customers can
choose their own design and add additional charms, etc. and place the
order accordingly.

 Major Trends Observed In JUVALIA and PANDORA Mobile
App and Mobile Site:
 Juvalia does not have much filtering option such as Material used, etc.
whereas Pandora provides filtering also in the name of Collections.
 Proper customization feature is available in Pandora but not in Juvalia.
 Juvalia has a 14-day return policy whereas Pandora has 30-days return
policy.
 Juvalia has all the taxes included in its MRP shown of the products. So no
additional charge is added during payment. In Pandora, final taxes are
added just before the payment is done.
 Pandora has all the online payment facilities whereas Juvalia has only few
of them.
 Inference:
 Fashionandyou has an added Barcode Search Input feature which helps
finding the exact product in the app.
 BlueStone has a unique Home Try Out feature which which allows a
customer to first try on and then if satisfied with the product pay the seller.
 BlueStone also has all its products as Certified Products with some of the
diamond products having Lifetime Exchange warranty.
 Unlike the others, BlueStone & Pandora have a special proper jewellery
customisation feature.
 BlueStone & Pandora have a 30-day return policy whereas Juvalia has a
14-day return policy & Fashionandyou has an only 7-day return policy.
 Unlike others, BlueStone features Free Shipping on all of its products

1.1.3. GROCERY AND FOOD RETAIL INDUSTRY:
The top players chosen for observing the Major Trends in the Jewellery
 TESCO (International)
 LOCALBANYA
 NATURESBASKET
 Major Trends Observed In LOCALBANYA,
NATURESBASKET and TESCO Mobile Site and Mobile App
 The unique Save To List feature is an added bonus of LocalBanya where
customers can save the list of items they want to buy before purchasing,
and also when the respective products are added to the cart, the items in
the list automatically strike through.
 LocalBanya items have to be a minimum order of Rs. 500 otherwise the
order cannot be placed whereas Tesco and NaturesBasket can deliver any
product with a small delivery charge.
 LocalBanya has also the redeeming option of Sodexo Food Coupons which
gives it another edge in the industry over others.
 NaturesBasket serviceable area is very low whereas LocalBanya and Tesco
operate in a very wide area in the localities they serve.
 Inference:
 LocalBanya’s Save To List feature is a new special feature which helps the
customer remind the items they intend to buy before they make the final
purchase.
 LocalBanya’s Sodexo Coupon payment facility also enables making a
customer base from those people who shop groceries using those coupons.
 LocalBanya app is the most customer-friendly as customers don’t have to
navigate too many pages to place an order.
 NaturesBasket serviceable area is lowest among all.
 LocalBanya’s minimum purchase order value is the highest among all.

1.1.4. RESTAURANT AND DELIVERY INDUSTRY:
The top players chosen for observing the Major Trends in the Restaurant and
Delivery Industry are as follows:
 PIZZAHUT
 DOMINOS
 FOODPANDA
Here, FoodPanda is chosen as another top player because unlike PizzaHut and
Dominos, FoodPanda does not have its own restaurant but it caters as a third
party for giving the customer the facility of ordering food of selected
restaurants from his nearby location.
 Major Trends Observed In PIZZAHUT, DOMINOS and
FOODPANDA Mobile App and Mobile Site
 PizzaHut and FoodPanda apps have a unique GPS locator feature which
helps in analyzing the customer’s location of the mobile and tracks the
location and selects the nearest branch to it accordingly. This feature
actually helps the customer to locate the nearest food outlet.
 FoodPanda has a greater minimum order criterion which varies from
restaurant to restaurant. PizzaHut and Dominos has a very less minimum
order criterion as less as Rs. 100.
 Dominos has the particular “30 minutes or free Delivery” tagline which
meets customer satisfaction the most efficient way among the other
respective food retailers. FoodPanda has no such deadline but the chosen
respective restaurant gives a call or sends an email to the customer if the
food is being delivered late or if the delivery is not meeting the estimated
delivery time.
 Inference:
 GPS locator feature is easily available with PizzaHut and FoodPanda but
not with Dominos.
 Unlike PizzaHut and Dominos, which have their own dine-in facility
selling their own food items only, FoodPanda has a comparatively more
minimum food order criterion as it is a 3-party network which has to pay a
subsidised amount to the restaurants having collaboration with it.
 Unlike other’s Dominos only have the ‘30 minutes or free Delivery’ motto
meeting the highest customer satisfaction.

1.1.5. PHARMACEUTICAL INDUSTRY:
The top players chosen for observing the Major Trends in the Pharmaceutical
 APOLLO PHARMACY
 DRUGSTORE
 Major Trends Observed In APOLLO PHARMACY and
DRUGSTORE Mobile Site
 2-day shipping policy of Drugstore enables user to get products delivered
at their emergency situations whereas Apollo offers only 3-8 days for
standard shipping.
 Medical prescription is mandatory for purchasing medicines from both the
websites.
 Both of these sites also accept purchase bill along with the prescription of
the doctor for returning the products.
 Inference:
 Drugstore offers the minimum number of days for shipping of products.
 International shipping is possible for Drugstore but the same is not
possible for Apollo Pharmacy.
 Medical Prescription from doctor for both buying and returning of
products from both the sites.

1.1.6. FURNITURE INDUSTRY:
The top players chosen for observing the Major Trends in the Furniture
 IKEA (International)
 PEPPERFRY
 FABFURNISH
 Major Trends Observed In PEPPERFRY, IKEA and
FABFURNISH Mobile App and Mobile Site:
 Ikea has a unique store which includes offline retail stores. to store
collection which only displays the products delivered from that particular
store of that country.
 Ikea also has a unique online payment and also a Store Visit Order
Feature where customer who wants to buy that product, is asked to visit
the store and can see the product before they take the decision for final
purchase.
 Both Pepperfry and FabFurnish have a 30-day return policy whereas Ikea
has 45-days return policy in Canada.
 Inference:
 Among all, only Ikea has a showroom facility available apart from online
retailing of furniture items where customers can have a personal view
before making the final purchase. Both Pepperfry and FabFurnish provide
e-retailing option only.
 Ikea provides a longer 45-day return policy to the customers where as
Pepperfry and FabFurnish provide a shorter 30-day return policy only.

1.2. REAL ESTATE COMPANIES:
The top players chosen for Mobile Analysis from the Real Estate Companies are
as follows:
 ZILLOW (International)
 TRULIA (International)
 REALTOR (International)
 RIGHTMOVE (International)
 YAHOO HOMES (International)
 HOUSING:
 MAGICBRICKS:
 Common Mobile Trends Observed In The International Real
Estate Big Players Such As ZILLOW, TRULIA, REALTOR,
RIGHTMOVE and YAHOO HOMES:
 Location search has a key feature of using GPS in the search bar which
helps the user to search properties based on their current and nearby
locations.
 Special Map View of Trulia also enables user to search the properties in
the currently searched location and also in its nearby locations. Area Scout
feature is another of its added feature.
 While searching any property special new filters which Realtor and Trulia
uses like Property Type, No. of beds along with the traditional types of
Price Range, Location, etc. can boost up the customer experience.
 Options for contacting the agent via telephone or e-mail in every property
details page instead of clearly display of contact number helps the agent or
seller from a lot of unwanted calls.

 Common Trends For Mobile Platform Observed In The Indian
Real Estate Big Players Such As HOUSING, MAGICBRICKS:
 Location search has a key feature of using GPS in the search bar which
helps the user to search properties based on their current and nearby
locations.
 Special Map View in both also enables user to search the properties in the
current searched location and also in its nearby locations.
 The popular 10-star rating and 5-star Lifestyle rating for every listed
property in Housing helps the viewer understand how the property stands
out from the others in the locality.
 Various other options of MagicBricks such as Locality Info, Rates and
Trends, My Activity, etc. helps the users to get a better idea about the
properties and the current real estate market.
 Inference:
 Among all the International and National Top Players, the Map View
feature is a common feature which is followed by Trulia & Housing only.
 The 5-star Lifestyle Rating and 10-star rating for every listed property in
Housing is a great feature which can be adopted by the International
Players also.
 More the number of filters available better will be customer search
experience.

2. WEBSITE ANALYSIS:
2.1. SOCIAL MEDIA ANALYSIS:
2.1.1. REAL ESTATE COMPANIES:
The top Big Players chosen for Social Media Analysis are the following:
 ZILLOW (International)
 TRULIA (International)
 REALTOR (International)
 RIGHTMOVE (International)
 YAHOO HOMES (International)
 HOUSING
 MAGICBRICKS
 Major Trends Observed In ZILLOW In Social Media
Companies:
 Generally the posts posted in Facebook, Google Plus and Twitter all
shows that Zillow is mainly posting pictorial posts on Houses and Lifestyle
trends.
 Also top celebrities who are shifting from one home to another are
highlighted to attract more people who get influenced by celebrity style of
living.
 All the house activities like dish washing, clothes washing, ironing, etc.
are highlighted most to make it a better living experience for the
customers.
 Lotteries and promotional offers for easy down payment and easy
mortgage etc. are highlighted for better customer experience.
 All the exotic houses are targeted mostly to attract buyers. Following
screen shots depicts the same.

Fig. 1: Facebook post of Zillow.com
Fig. 2: Facebook post of Zillow.com

 Major Trends Observed In TRULIA In Social Media Companies:
 Generally the posts posted in Facebook, Google Plus, Twitter, Pinterest and
LinkedIn all shows that Trulia is mainly posting pictorial as well as video
posts on Houses and Lifestyle trends.
 Also top celebrities who are shifting from one home to another are
highlighted to attract more people who get influenced by celebrity style of
living.
 Lotteries and promotional offers for easy down payment and easy mortgage,
etc. are highlighted easier customer experience.
 All the exotic houses are targeted most to attract customer. Following screen
shots depicts the same.
 Also world famous television series houses which are popular just on their
own are highlighted to receive premier customers interested to buy those
famous houses.
Fig. 3: Facebook Post of Trulia.com

 Major Trends Observed In REALTOR In Social Media
Companies:
 Generally the posts posted in Facebook, Google Plus, Twitter and Pinterest
all shows that Realtor is mainly posting pictorial as well as video posts on
Houses and Lifestyle trends.
 Mostly they are focusing on Rebranding of their website
 Also they are focusing on different target segments so that they can attract
the entire market place.
 Also top news on real estates, mortgage and other general issues faced by
common people while indulging in real estate gives it an edge over others.
Fig. 4: Social Media Post of Realtor.com

 Major Trends Observed In RIGHTMOVE In Social Media
Companies:
 Generally the posts posted in Facebook, Google Plus, Twitter, YouTube and
Pinterest all shows that Rightmove is mainly posting pictorial as well as video
posts on Houses and Lifestyle trends.
 All the modern houses with various trending new outlooks are mostly to
attract the modern age buyers. Following screen shots depicts the same.
Fig. 5: Social Media Post of Rightmove.com

Also top news on real estates, mortgage and other general issues faced by common
people while indulging in real estate gives it an edge over others.
Fig. 6: Social Media posts of RightMove.com

 Common Trends Observed In HOMES.YAHOO In Social Media
Companies:
 Generally the posts posted in Facebook, Twitter, Google Plus, Tumblr and
Flickr all shows that Homes.Yahoo is mainly posting pictorial posts on
Houses and Lifestyle trends.
 Also top celebrities who are shifting from one home to another are highlighted
to attract more people who get influenced by celebrity style of living.
 Futuristic houses and assumptions by world famous furniture e-commerce
sites also attract customers in their own way. Following screen shot gives us a
brilliant idea upon that.
Fig. 7: Social Media post of Homes.Yahoo.com

 Major Trends Observed In HOUSING In Social Media
Companies:
 Generally the posts posted in Facebook, Google Plus, Twitter and LinkedIn all
shows that Housing is mainly posting pictorial posts on Houses and Lifestyle
trends.
 Lotteries and promotional offers for easy down payment and easy mortgage,
etc. are highlighted for easier customer experience.
 Target customers are chosen particularly for making them connected to
specific needs of them while looking up for houses.
 Re-branding is also done such that people get accustomed to their new
#lookup moments. Following screen shot depicts the same.
Fig. 8: Social Media post of Housing.com

 Major Trends Observed In MAGICBRICKS In Social Media
Companies:
 Generally the posts posted in Facebook, Google Plus, Twitter and LinkedIn all
shows that Magicbricks is mainly posting pictorial posts on Houses and
Lifestyle trends.
 Target customers are chosen particularly for making them connected to
specific needs of them while looking up for houses.
 Particularly videos and pictures showing Magicbrick’s easy portability
features using Mobile Apps and sites.
 Informative comparisons and news on top city’s properties and also where the
wealthiest people in the society are investing.
 LinkedIn page in details shows only the website news and is currently not
helping a lot in indulging people from outside its membership zone.
 Inference:
 Facebook, Google+ and Twitter are the common social media sites used
by all the International and National top players.
 Pinterest is used by Trulia, Realtor & Rightmove in the International
domain only.
 In the International domain, LinkedIn is used only by Trulia whereas, in
the National domain, both the top players use LinkedIn as their social
media site.
 Flickr and Tumbler are only used by Homes.Yahoo in the International
domain.
 Youtube is only used by Rightmove in the International domain.
 Apart from the normal picture posts, video posts are used mainly by
Trulia, Realtor & Rightmove in the International domain and Magicbricks
among the National top players.

2.2. WEBSITE TRAFFIC ANALYSIS
2.2.1. ECOMMERCE COMPANIES:
2.2.1.1. RESTAURANT AND DELIVERY INDUSTRY:
The top players chosen for observing the Desktop Traffic in the Restaurant
and Delivery Industry are given below.
Here, FoodPanda is chosen as another top player because unlike PizzaHut and
Dominos, FoodPanda does not have its own restaurant but it caters as a third
party for giving the customer the facility of ordering food of selected
restaurants from his nearby location.
 PIZZAHUT
 DOMINOS
 FOODPANDA
 Major Trends Observed In PIZZAHUT, DOMINOS and
FOODPANDA For Desktop Traffic Analysis:
 All the brands which are the top leaders in their domain, earn the most
desktop traffic by Direct and Search source as brand recalling matters
the most.
 Average bounce rate of the sites is low stating the fact that number of
users leaving the site is less.
 Social Media plays the most important role out of which Facebook
contributes more than 90%.
 Display advertising is also crucial for earning maximum desktop traffic
for which GoogleDisplayNetwork is used only.
 In both organic and paid search, brand recall matters the most.
 Inference:
 Facebook is used as the main social media site for brand promotions
which earns maximum desktop traffic.
 Brand recall matters the most in both organic and paid searches.

2.2.1.2. PHARMACEUTICALINDUSTRY:
The top players chosen for observing the Desktop Traffic in the
Pharmaceutical Industry are as follows:
 DRUGSTORE (International)
 APOLLO PHARMACY
 Major Trends Observed In DRUGSTORE AND APOLLO
PHARMACY For Desktop Traffic Analysis:
 Direct and Search traffic sources are used mostly, followed by Refferal
source as brand recalling matters the most. More searching means
more SEO. Good Referral means that the referral ecosystem is big
enough; market places may be sending good traffic.
 Average bounce rate of is low stating the fact that number of users
leaving the site is less.
 Social Media contributes very less role out of which Facebook, Reddit
and Youtube are key players.
 Display advertising is also crucial for earning maximum desktop traffic
for which GoogleDisplayNetwork is used mainly..
 In Organic search yields more result than Paid search
 Inference:
 Facebook and Youtube are the important social media sites used for brand
promotion here.
 Search Engine Optimisation (SEO) is more important here as organic
search results yield maximum outcome.

2.3. EMAIL MARKETING:
2.3.1. E-COMMERCE COMPANIES:
The following are the popular sites chosen for Email Marketing Analysis:
 EBAY
 FLIPKART
 FABFURNISH
 JABONG
 LIMEROAD
 MYNTRA
 SNAPDEAL
 ZOVI
 Common Email Marketing Trends Observed In Ecommerce
Companies:
 Ebay, Snapdeal uses these kinds of email advertisements featuring the
products searched by the registered user in his/her last visit to their
respective websites. Such display makes the user keen on buying the
products based on their previous search history.
 Flipkart, FabFurnish also sends some catchy deals to the email subscribers
that not only contain their last searched items but also the recent best deals
of the website related to it.
 Jabong and Myntra sends special promotional codes or discount vouchers
based on the general trend nowadays that most people look for vouchers or
discounts before shopping on the site.
 Limeroad sends all its emails based on its best-selling products of a
particular category in its website.
 Sometimes websites like Zovi also send emails which the customer’s
previous search is not related to, but could pick up the interest of
customers.
 All of them usually keep the background of the Email very neat and clean
to gain most customer attention to the email content.
 Myntra also uses special colors for particular words in the email which can
make the Email look more attractive in the customer’s eyes. The word
“GOLD RUSH” in the following screenshot depicts the same.

Fig. 9: Email Newsletter of Myntra.com

2.4. PAY-PER-CLICK(PPC):
2.4.1. E-COMMERCE COMPANIES:
2.4.1.1. APPAREL INDUSTRY:
The top players chosen for PPC analysis in the Apparel Industry are as
follows:
 JABONG
 MYNTRA
 ZOVI
 FOREVER21
 Common Pay-Per-Click Trend Analysis Of JABONG,
MYNTRA, ZOVI and FOREVER21:
 The keywords chosen are mainly the brand names since they are the
top players in their domain and people like searching their names a lot
for easy landing on their sites.
 Similar keywords like ‘jobong’, ‘jovi’, ‘zuvi’, ‘forver 21’, ‘myantra’,
etc. are highly paid keywords as people who have mistakenly typed the
wrong name but are brand conscious in their minds, are the target
customers here.
 Popular product items like ‘titan watches’, ‘yepme shoes’, etc. are
chosen as paid keywords as they clearly show that people intending to
buy such products, most of them buy from Jabong.

2.4.1.2. JEWELLERY INDUSTRY:
The top players chosen for PPC analysis in the Jewellery Industry are as
follows:
 BLUESTONE
 PANDORA
 JUVALIA
 FASHIONANDYOU
 Common Pay-Per-Click Trend Analysis Of BLUESTONE,
PANDORA, JUVALIA and FASHIONANDYOU:
 Like Apparel Industry, in this industry also the keywords chosen are
mainly the brand names since they are the top players in their domain
and people like searching their names a lot for easy landing on their
sites.
 Similar keywords like ‘jobong’, ‘jovi’, ‘zuvi’, ‘forver 21’, ‘myantra’,
etc. are highly paid keywords as people who have mistakenly typed the
wrong name but are brand conscious in their minds, are the target
customers here.
 Popular jewellers such as ‘Kalyan Jewelers’, ‘Tanishq’, etc are also
chosen as highly paid keywords by BlueStone to target those customers
who look for them online.
 Popular measurement units such as ‘carat’ are also chosen to target
those people who not only intend to buy gold or silver jewellery, but
also diamond jewellery online.

2.4.1.3. GROCERY INDUSTRY:
The top players chosen for PPC analysis in the Jewellery Industry are as
follows:
 TESCO (International)
 NATURESBASKET
 LOCALBANYA
 Common Pay-Per-Click Trend Analysis Of LOCALBANYA,
NATURESBASKET and TESCO
 Similar to Apparel and Jewellery Industries, this industry also chooses
the brand names as Paid keywords since they are the top players in
their domain and people like searching their names a lot for easy
landing on their sites.
 Keywords like ‘Online grocery shopping’ are also used for targeting
those customers looking for buying groceries online.
 Keywords with the site’s serviceable location name like ‘nature basket
delhi’, ‘grocery uk online’, etc. can also help the viewers to distinguish
between the best grocery-sites in their locality.
 Popular grocery products like ‘Buy Strawberry online’, ‘American
Cheese Online’ are also chosen as particular paid keywords to attract
more customers looking for those products online.

2.4.1.4. RESTAURANT AND DELIVERY INDUSTRY:
The top players chosen for PPC analysis in the Restaurant and Delivery
 PIZZAHUT
 DOMINOS
 FOODPANDA
Here, FoodPanda is chosen as another top player because unlike PizzaHut
and Dominos, FoodPanda does not have its own restaurant but it caters as
a third party for giving the customer the facility of ordering food of
selected restaurants from his nearby location.
 Common Pay-Per-Click Trend Analysis Of PIZZAHUT,
DOMINOS and FOODPANDA
 Apart from their own brand names and keywords similar to the actual
brand names like ‘Pizza Hut’, ‘Domino’s’, etc.; rival brand names are
also chosen by each of them as highly paid keywords such that people
looking for Dominos can also view PizzaHut and compare both of their
products before ordering from their site.
 As people nowadays look for coupons or discount vouchers before
ordering anything online directly from their site, so terms such as
‘Dominos Coupons’, ‘Dominos Coupon Codes’ are distinctly used to
earn maximum traffic by both Dominos and their rivals.

2.4.1.5. PHARMACEUTICAL INDUSTRY:
The top players chosen for PPC analysis in the Pharmaceutical Industry
are as follows:
 DRUGSTORE
 APOLLO PHARMACY
 Common Pay-Per-Click Trend Analysis Of APOLLO
PHARMACY and DRUGSTORE
 Only Drugstore uses PPC for earning desktop traffic
 Apart from the brand name ‘Drugstore’, popular medicines like
‘prenatal vitamins’, and world renowned medicine brands such as
‘Aquaphor’ are also used as paid keywords to target those people
looking for such items online.

2.4.1.6. FURNITURE INDUSTRY:
The top players chosen for PPC analysis in the Furniture Industry are as
follows:
 IKEA (International)
 PEPPERFRY
 FABFURNISH
 Common Pay-Per-Click Trend Analysis Of IKEA,
PEPPERFRY and FABFURNISH:
 Own brand names and rival brand names are used as highly paid
keywords in this industry.
 Popular furniture items which are highly looked for in the sites like
‘sofa-cum-bed’, ‘office chairs’, ‘laptop table’, etc. are also chosen as
highly paid keywords by the top players in this domain.
 Keywords containing country-wise furniture-site names such as ‘Ikea
Canada’, ‘Ikea Usa’, etc. specifically helps segmenting those
customers, who are looking for buying furniture particularly from
those searched locations.

2.4.2. REAL ESTATE COMPANIES:
The top Indian players chosen for Pay-per-click analysis in the Real Estate
companies are as follows:
 HOUSING
 MAGICBRICKS
 Common Pay-Per-Click Trend Analysis Of Indian Top Players
HOUSING and MAGICBRICKS:
 Particular brand names such as ‘Housing’, ‘Magicbricks’ are used as
particular paid keywords.
 Location wise search for properties to get the properties in the desired
location in a single search, keywords such as ‘Magicbricks Bangalore’,
‘Magicbricks Pune’, etc. are chosen as highly paid keywords.
 Also full site web addresses such as ‘www.housing.com’ are also the paid
keywords for Housing.
 Renowned property names like ‘Ahika’, ‘Saatva East Crest’, ‘Tata
Housing’, ‘Vasant Oasis’, etc. or most searched property types like ‘1
BHK flat in Noida’, ‘House for rent in Bangalore’, etc. yields the most
desktop traffic as paid keywords.

VIII. CONCLUSIONS / SUGGESTIONS:
 After proper analysis of data, it is observed that most of the companies in both E-
commerce and Real Estate are more into mobile marketing than website
marketing nowadays.
 There are still a number of marketing companies which are not using mobile
marketing for their business yet. So it is recommended for every company to use
mobile marketing as there are lots of opportunities for new entrants.
 Email Marketing is still considered as the most preferable tool in the E-commerce
and Real Estate companies.
 Pay-per-click (PPC) and Social Media Marketing are gaining more popularity in
both E-commerce and Real Estate fields. So better utilisation of both will lead to
better brand promotion and business growth for the companies.

IX. LIMITATIONS
 Research and analysis were mainly based on the data found through the analytics
site Similarweb.com. So any discrepancy in data will lead to inaccurate results.
 Also data collected for the research was dependent on Internet. So any variation
will not represent actual facts.

X. BIBLIOGRAPHY
1. http://techshu.com
2. http://simplify360.com/blog/digital-marketing-in-india-2013/
3. http://www.jabong.com
4. http://www.zovi.com
5. http://www.fashionandyou.com
6. http://www.pandora.com
7. http://www1.juvalia.in
8. http://www.blustone.com
9. http://www.forever21.com
10. http://www.PizzaHut.co.in
11. http://www.dominos.co.in
12. http://www.foodpanda.com
13. http://www.ikea.com
14. http://www.FabFurnish.com
15. http://www.pepperfry.com
16. http://www.drugstore.com
17. http://www.apollo.in
18. http://www.localbanya.com
19. http://www.naturesbasket.com
20. http://www.tesco.com
21. http://www.realtor.com
22. http://www.trulia.com
23. http://www.zillow.com
24. http://www.homes.yahoo.com
25. http://www.rightmove.com
26. http://www.housing.com
27. http://www.magicbricks.com
28. http://www.similarweb.com
29. http://www.facebook.com
30. http://www.twitter.com
31. http://www.plus.google.com
32. http://www.pinterest.com
33. http://www.linkedin.com
34. http://www.youtube.com
35. http://articles.economictimes.indiatimes.com/2014-08-
25/news/53205445_1_digital-india-india-today-financial-services
36. http://www.camfoundation.com/elements-digital-marketing-digital-marketing-
communications-%E2%80%9Cmix%E2%80%9D
37. http://www.digitalstrategyconsulting.com/intelligence/india-digital-marketing/

XI. ANNEXURE
ANNEXURE A: MOBILE TRENDS:
JABONG MOBILE SITE
 Search button: Ease of search button when logging into the website for the first
time.

 Filter View: Filter button is easily available here where consumers can choose from
variety of filter options such as Offers, Price, Discounts, Brand, Color, Size etc.

 Add to cart features: Easy add, delete, save for later features available. Extra added
cost feature is shown when before adding to the cart for customer knowledge. No
hidden cost.

 Hidden taxes are shown at the end just before order placement and not before.

 Check Delivery time: Delivery time can be seen also before placing the order. Also
it shows whether the selected order is deliverable at the customer’s address or not.
 Payment options for easy customer experience: Various payment options are
given for customers to choose from.
Next the customers are taken into the secure payment gateway for payment transaction.

JABONG MOBILE APP
 Search bar: The easy search bar helps the customer to search via text or voice by
clicking upon the microphone option.
 Add to Cart page: Simple and flexible Add to cart page
 Easy filters: There are easy filters available to make the search experience
smoother.

 Check Delivery time: When the customer zeroes in on a product that he/she
needs to buy, he/she can enter the pin code and check the delivery time, whether
cash on delivery option or exchange is applicable and Return period. Jabong
offers 30 days return period on several products that we checked which is
commendable.

JABONG APP STORE
Review: Google app store has the following average review of the users using the app
downloaded from google app store.

ANNEXURE B: WEBSITE TRENDS:
ANNEXURE B.1. SOCIAL MEDIA ANALYSIS:
HOUSING.COM
Social Media:
In case of Housing, social media contribute about 4.76%.
And Housing uses Facebook as their main social media medium which contributes
around 62.22% of the entire Social Media.

 Facebook:
Housing has used 13,105 people talking on this on Facebook showing that this many
people are consistently discussing about Housing and is constantly keeping updates of it.
It also has 568,175 total Page Likes stating the fact that more than 5.68M people has
visited the Housing Facebook site and has liked the page. It also clearly indicates how
Housing is successful in reaching out to people via Facebook.
Also 866 New Page Likes this week shows that the posts on this page are moderately
attractive and people are engaging themselves more and more by every coming week.

 Facebook Posts:

This kind of informative post is targeting people who are looking for tips to have s
smoother online home-buying process. Also it encourages people who not yet into online
buying yet but can get interested enough after seeing the hustle free experience they can
have online.

This post is targeting people who love to take part in quizzes and have enough
knowledge on cities. This kind of quiz will attract people based on their cities and will
tell them how much there is new addition to their own cities in terms of real estates.

 Twitter:
Twitter is an online social networking service that enables users to send and read short
140-character messages called "tweets".
Twitter has 361 followings which shows that 361 people are tweeting and trending the
posts on Housing.com
Housing has 12.3K followers on Twitter which clearly shows that Housing is able to
reach this many people only through twitter till now.
Among this huge many people, 1080 people have set Housing as their favorites after
going through its website and tweets.
Twitter Posts:

This kind of post shows that Housing is targeting those people who know all the
important features of their city. This kind of posts engages people in knowing and
updating more and more people by knowledge sharing.


This kind of posts show that people are just not looking to buy homes but also invest a
lot in living stylishly and making their homes more stylish and vibrant with the ever
trending lifestyle.

 Google Plus:
This shows Housing.com Google+ page has 3.46K followers with a total of 5.3M views
till date.

 Google+ Posts:

These kind of posts are showing people that they are re-branding their website in various
ways possible linked to the modern house needs and furnishings.

This kind of post is targeting the couples who are family planning and want to shift to
places with more space.

 LinkedIn:
LinkedIn Page:
Housing.com has 1.04M followers in LinkedIn and all the relevant information about
Housing.com website is given in the webpage.

LinkedIn Posts:
These kind of updates shows how much Housing.com is getting the best talents of
photography both professional and non-professional using Facebook and Instagram.

These posts shows how Housing.com is using LinkedIn for its business and recruitment
processes for different positions like creators and designers, JD, etc

ANNEXURE B.2. DESKTOP TRAFFIC ANALYSIS:
PIZZAHUT
 Traffic Source:
Out of the total 520K visits per month as on April, 2015 the prominent source of traffic
are:-
o Direct-20.06%
o Referrals-13.40%
o Search-57.10%
o Social-4.02%
o Mail-0.75%
o Display-4.68%
Here the search and direct generate maximum traffic which means that branding and
recall matters the most.
More search means people are researching and taking decision on brand recall or
interruption. Then SEO will become a major investment factor here.
Since PizzaHut is more established and has been into the business for a long time so a lot
of traffic is generated through direct source.

It actually shows that apart from a monthly visit of 520K, the average time on site a user
spends on the website is 09.04 minutes.
Average Bounce rate calculated is 23.90% which is low stating that user visiting the site
do not leave the site immediately.
 Country wise Traffic Source:
The geographic reach of the country is maximum in its own country i.e. India about
89.45% as on April, 2015

 Referring Sites
Referring sites comes third in generating considerable amount of traffic about 13.4 %.
Among which the top referring sites are - Coupondunia.in and track.in.omgpm.com
 Search Traffic
Search Traffic generates about 57.1% of traffic. Out of which organic search generate
about 85.62% of traffic and paid search generate only about 14.38%

In both organic and paid keywords section the brand keywords are searched the most i.e.
“Pizza Hut” which further clearly substantiate the fact that brand recall matters a lot in
this industry. Also the search engine mostly used for searching is Google and Yahoo.
 Social
In case of PizzaHut, social media contribute about 4.02%. PizzaHut uses Facebook as
their most important social media medium which contributes around 96.49% of the total
Social Media.
 Display Advertising:

Display Advertising contributes more than Social Media in fashion and life style
companies clearly proving the fact that impulse and interrupt buying can bring very good
traffic in the Restaurant and Delivery industry. Among all the Ad Networks, Google
Display Network gives the best search results.

ANNEXURE B.3. EMAIL MARKETING:
SNAPDEAL
Snapdeal sends these kinds of advertisements on selected products via email to the
subscribed user based on their search history. In this case, the user was last checking out
some laptops or computer accessories like antivirus etc. So these adverts consisting of
latest deals on the following mentioned items are sent to the user for making him/her
keen on buying them.
This screen shot also clearly shows that the user when got interested clicks on the action
button “SHOP” and is then directly to the product page of Snapdeal.

Also the background of the e-mail is kept neat and clean so that the entire focus of the
viewer falls upon the respective advertisements given.
This kind of email always consists of some catchy deals that not only contain the
viewer’s last searched items but also the recent best deals of the website related to it.

ANNEXURE B.4. PAY PER CLICK:
PANDORA
It uses the following paid keywords for PPC to earn most desktop traffic to their
network.

 With the keyword “pndora uk” we can get the following search result.
Clicking on the title of the Red Highlighted Box, the viewer is transferred to the landing
page of www.pandora.net/Official-Website below which there is a small description
given as follows:
“Visit The Official PANDORA Store! New 2015 Collection Out Now.
TheOfficialPandora has 356 followers on Google+”

 With the similar keyword “pandora uk” we get the following search result.
Clicking on the title of the Red Highlighted Box, the viewer is transferred to the landing
page of www.pandora.net/Official-Website below which there is a small description
given as follows:
“Visit The Official PANDORA Store! New 2015 Collection Out Now.
TheOfficialPandora has 356 followers on Google+”
This also shows that Pandora is famous for jewellery buying online in UK and achieves
maximum desktop traffic from UK.

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