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Collaborative science across the globe:
The influence of culture and motivation on volunteers in the
United States, India, and Costa Rica
Dana Rotman, Ph.D. defense, March 11, 2013
Collaborative scientific projects

Ecology

Other fields
Collaborative scientific projects

Ecology

Other fields
Outline

• Research questions
• Background literature
• Theoretical background
• Methods
• Findings

• Limitations and future work
Research questions
How can we motivate volunteers to continuously
collaborate with scientists on large-scale biodiversity
projects in different cultures?
What brings volunteers to contribute to ecology-

1 related collaborative scientific projects?
2

Do volunteers’ motivations change over time?

Are the motivating factors similar in different
3 cultures?
Background literature
• Science as a collaborative endeavor
(Latour & Woolgar, 1972; Trane, 1972)

• Inter-,multi-, trans-, cross- disciplinary science
(Sonnenwald, 2007)

• Collaboratives or cyberinfrastructure
(Olson & Olson, 2000; Finholt, 2002; Bos et al. 2007)

• Collaborations involving volunteers:
• Contributory projects
• collaborative projects
• co-created projects
(Bonney et al., 2009; Wiggins & Crowston, 2011)

• Volunteers’ motivation
(Raddick et al., 2010; Nov et al. 2011; Rotman et al. 2012)
Theoretical framework

Culture

Motivation

Collaboration
Theoretical framework
“The collective programming of the mind that distinguishes
the members of one group or category of people from
another” (Hofstede, 1980, p. 9)
100

Culture

90
80
70

National,
Scientific,
Collaborative

60

US

50
40

India

30

Costa Rica

20
10
0
Power distance Individualism/
PDI collectivism
IDV

Femininity/
masculinity

MAS

Uncertainty Long vs. short
UAI
LTO
avoidance term planning
Theoretical framework
The compilation of forces that direct human behavior toward
attaining specific goals.

Social-identity based motivations (Batson, Ahmad, Tsang, 2002)

Motivation
Egoism

Altruism

Collectivism

Principlism

Increasing one’s
own welfare

Increasing the
welfare of
another
individual within
the group

Increasing the
overall welfare
of the group

Upholding one
or more
principles
Methods
• 3 case studies
• Quantitative surveys and qualitative interviews
Size and

Number of

Estimated

population

collaborative

number of

projects

Surveys

Interviews

volunteers

United
States

3rd largest in
size, 3rd in
population

Over 400

>100,000

142

13

India

7th largest in
size, 2nd in
population

2 national,
several dozen < 10,000
local

156

22

127th largest
Costa Rica in size, 121st
in population

Several
hundred

~ 50,000

-

9
Findings

Motivation

Culture

Collaboration
The United States

Motivational level - Likert scale

5

4
3
Scientists
2

Volunteers
n = 142

1
0
Altruism

Collectivism

Principalism

Motivational Factors

Egoism
The United States
Personal interest

Initial

Personal benefits
“I think personal interest comes first. Personal interest and personal
gain”

Social benefits

Continued

Ease of
participation
Learning process

“You wanted to go down there with a magnet attached to your brain and
try to absorb everything scientists had to say”

Acknowledgement

“It was nice to get something back, because people aren’t going to keep
on doing that unless there’s something coming back”

Communityrelated
motivations

“It’s the combination of being an effective citizen scientist and seeing the
community thrive… people really care about their natural resources
here”
Findings – India
5

4

scientist
3

student
enthusiast

2

N = 156

1

0
Principalism

Altruism

Collectivism

Egoism
India
Initial

Personal benefit

Personal value

Continued

Tangible rewards

“I want to help this organization; number two it will benefit me to
increase my knowledge and number three for my experience for my
future prospects or any other”

“They are not rich, they can do anything for you just for 50 Rupees, they
will gather every information for just 50 Rupees”

Learning process
“If people contributing data have some control over how [the data] is

Ease of
participation
Communityrelated
motivations

used, I think if that’s made clear to people that might encourage people
to really contribute a little more”

“Environmental education I see it like kind of drugs, you know, I had [to]
inject [sic] into the kids, catch them young… They will never be able to go
away from this and they will never be able to do against nature”
Costa Rica
Culture’s role

Continued

Initial

“If you visit Costa Rica and you talk to a cop, driver, or maybe a

Education

bus driver or people that work in a restaurant, they will make
you a conversation about the topics of environment and their
importance, there’s a true moral thing”

Individual and
Communityrelated
motivations

“There is a sense of social responsibility or environmental
responsibility”

Continuous
collaboration

“A volunteer can participate at any level of research in my
opinion. From a person who has no experience and needs to be
trained to participate, to someone who has the same academic
qualifications as the scientists and who just isn’t being paid”
Findings

Motivation

Culture

Collaboration
The United States

“I think every small town should have a citizen nature network

Locale

Scientists and
volunteers

where they have specific speakers come in who work with
specific animals they may never in their lives come into contact
with… they can get in touch with the natural world immediately
around them”

“I think that the most challenging thing is to say to scientists

that you want to do something, without some of the fear they
will consider you to be some annoying amateur”
India
Social
stratification and
hierarchy

“I am sure you will notice that somewhat hierarchy of society so

people won’t often express their feelings”
“Why is he showing his interest so much? He is eager for his

Trust

fellowship money, than I have to think 100 times, but if he is
eager for the knowledge he wants to gather, than most
welcome…”
“There are people who cannot understand English, especially

Language

when it comes by itself… people will go more and learn if we
use common language”

Bureaucracy
“One thing in India, unless you are a part of the government or
a government institute, it’s very difficult to get access to all the
existing data as well as to carry on your part”
Costa Rica

Government
support
“A journalist was asking people if they would be supportive of a

tax to protect the country’s rain forests. And the people
responded that ‘yes, they would be OK with that’ … I often
comment to my colleagues, ‘We must be crazy in Costa Rica!
Accepting a tax!”
Public support
Findings

Motivation

Culture

Collaboration
The collaboration cycle – The United States
culture
Potential attrition
point

Personal
interest

Personal interest, self
efficacy

Education and
outreach, policy and
activism

Continuous
collaboration
Potential attrition
point

Self-directed
motivations

Positive withinproject
relationship
Trust, acknowledgem
ent, mentorship

culture

Active
collaboration

culture

culture

Positive withinproject and
external
relationships

Initiating participation
The collaboration cycle – India
culture
Potential attrition point

Initiating participation

Personal
interest

Selfdirected
motivations
Personal
interest, self
promotion

Education and outreach,
self-promotion,
acknowledgement

Potential
attrition point

Continuous
collaboration
Potential
attrition point

Self-directed
motivation,
positive withinproject
relationship
self-promotion,
acknowledgement,
mentorship

culture

Active
collaboration

culture

culture

Self-directed
motivation Positive
within-project and
external
relationships
The collaboration cycle – Costa Rica
culture
Potential attrition
point

Personal
interest

Education and outreach, policy
and activism,
acknowledgement

Continuous
collaboration
Potential attrition
point

Collective
motivations,
self-directed
motivations
Social responsibility, selfefficacy, self-promotion,
personal interest

positive withinproject
relationship
Common goals, trust,
acknowledgment

culture

Active
collaboration

culture

culture

Positive withinproject and
external
relationships

Initiating participation
The collaboration cycle - differences
culture
Potential attrition
point

Personal
interest

Continuous
collaboration

Self directed
motivations vs.
within-project
relationship

Potential attrition
point

culture

Self vs.
collective
motivations

Potential
attrition
point (only
India)

Active
collaboration

culture

culture

Self directed
motivations vs.
within project
and external
relationships

Initiating participation
Key contributions
What brings volunteers to contribute to ecology-related
collaborative scientific projects?
1 • Self directed motivations (US, India)
• Collective motivations (Costa Rica)

Do volunteers’ motivations change over time?
2 • A combination of self directed motivations, internal and
external relationships

Are the motivating factors similar in different cultures?
3 • Culture has a nuanced but strong effect on motivation and
participation in collaborative scientific project
Limitations and future work
• No generalizability

Limitations • Costa Rica survey
• Personal cultural perspective

• Deepening the Costa Rica study

Future
work

• Extending the study to other countries
• Determining the role of technology
• Suggesting design guidelines
Thank you!
Committee members
 Dr. Jenny Preece, chair
 Dr. Brian Butler
 Dr. Kari Kraus
 Dr. Katie Shilton
 Dr. David Jacobs

NSF
 Biotracker SoCS grant(10-0352)
 Extreme ethnography EAGER grant
(11019993 )

Special thanks
The Biotracker team, EOL
Maggie Rodriguez, Jen Hammock, Carol
Boston, Sabah Rubina, Chitra Ravi

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Defense slides v2 (2)

  • 1. Collaborative science across the globe: The influence of culture and motivation on volunteers in the United States, India, and Costa Rica Dana Rotman, Ph.D. defense, March 11, 2013
  • 4. Outline • Research questions • Background literature • Theoretical background • Methods • Findings • Limitations and future work
  • 5. Research questions How can we motivate volunteers to continuously collaborate with scientists on large-scale biodiversity projects in different cultures? What brings volunteers to contribute to ecology- 1 related collaborative scientific projects? 2 Do volunteers’ motivations change over time? Are the motivating factors similar in different 3 cultures?
  • 6. Background literature • Science as a collaborative endeavor (Latour & Woolgar, 1972; Trane, 1972) • Inter-,multi-, trans-, cross- disciplinary science (Sonnenwald, 2007) • Collaboratives or cyberinfrastructure (Olson & Olson, 2000; Finholt, 2002; Bos et al. 2007) • Collaborations involving volunteers: • Contributory projects • collaborative projects • co-created projects (Bonney et al., 2009; Wiggins & Crowston, 2011) • Volunteers’ motivation (Raddick et al., 2010; Nov et al. 2011; Rotman et al. 2012)
  • 8. Theoretical framework “The collective programming of the mind that distinguishes the members of one group or category of people from another” (Hofstede, 1980, p. 9) 100 Culture 90 80 70 National, Scientific, Collaborative 60 US 50 40 India 30 Costa Rica 20 10 0 Power distance Individualism/ PDI collectivism IDV Femininity/ masculinity MAS Uncertainty Long vs. short UAI LTO avoidance term planning
  • 9. Theoretical framework The compilation of forces that direct human behavior toward attaining specific goals. Social-identity based motivations (Batson, Ahmad, Tsang, 2002) Motivation Egoism Altruism Collectivism Principlism Increasing one’s own welfare Increasing the welfare of another individual within the group Increasing the overall welfare of the group Upholding one or more principles
  • 10. Methods • 3 case studies • Quantitative surveys and qualitative interviews Size and Number of Estimated population collaborative number of projects Surveys Interviews volunteers United States 3rd largest in size, 3rd in population Over 400 >100,000 142 13 India 7th largest in size, 2nd in population 2 national, several dozen < 10,000 local 156 22 127th largest Costa Rica in size, 121st in population Several hundred ~ 50,000 - 9
  • 12. The United States Motivational level - Likert scale 5 4 3 Scientists 2 Volunteers n = 142 1 0 Altruism Collectivism Principalism Motivational Factors Egoism
  • 13. The United States Personal interest Initial Personal benefits “I think personal interest comes first. Personal interest and personal gain” Social benefits Continued Ease of participation Learning process “You wanted to go down there with a magnet attached to your brain and try to absorb everything scientists had to say” Acknowledgement “It was nice to get something back, because people aren’t going to keep on doing that unless there’s something coming back” Communityrelated motivations “It’s the combination of being an effective citizen scientist and seeing the community thrive… people really care about their natural resources here”
  • 14. Findings – India 5 4 scientist 3 student enthusiast 2 N = 156 1 0 Principalism Altruism Collectivism Egoism
  • 15. India Initial Personal benefit Personal value Continued Tangible rewards “I want to help this organization; number two it will benefit me to increase my knowledge and number three for my experience for my future prospects or any other” “They are not rich, they can do anything for you just for 50 Rupees, they will gather every information for just 50 Rupees” Learning process “If people contributing data have some control over how [the data] is Ease of participation Communityrelated motivations used, I think if that’s made clear to people that might encourage people to really contribute a little more” “Environmental education I see it like kind of drugs, you know, I had [to] inject [sic] into the kids, catch them young… They will never be able to go away from this and they will never be able to do against nature”
  • 16. Costa Rica Culture’s role Continued Initial “If you visit Costa Rica and you talk to a cop, driver, or maybe a Education bus driver or people that work in a restaurant, they will make you a conversation about the topics of environment and their importance, there’s a true moral thing” Individual and Communityrelated motivations “There is a sense of social responsibility or environmental responsibility” Continuous collaboration “A volunteer can participate at any level of research in my opinion. From a person who has no experience and needs to be trained to participate, to someone who has the same academic qualifications as the scientists and who just isn’t being paid”
  • 18. The United States “I think every small town should have a citizen nature network Locale Scientists and volunteers where they have specific speakers come in who work with specific animals they may never in their lives come into contact with… they can get in touch with the natural world immediately around them” “I think that the most challenging thing is to say to scientists that you want to do something, without some of the fear they will consider you to be some annoying amateur”
  • 19. India Social stratification and hierarchy “I am sure you will notice that somewhat hierarchy of society so people won’t often express their feelings” “Why is he showing his interest so much? He is eager for his Trust fellowship money, than I have to think 100 times, but if he is eager for the knowledge he wants to gather, than most welcome…” “There are people who cannot understand English, especially Language when it comes by itself… people will go more and learn if we use common language” Bureaucracy “One thing in India, unless you are a part of the government or a government institute, it’s very difficult to get access to all the existing data as well as to carry on your part”
  • 20. Costa Rica Government support “A journalist was asking people if they would be supportive of a tax to protect the country’s rain forests. And the people responded that ‘yes, they would be OK with that’ … I often comment to my colleagues, ‘We must be crazy in Costa Rica! Accepting a tax!” Public support
  • 22. The collaboration cycle – The United States culture Potential attrition point Personal interest Personal interest, self efficacy Education and outreach, policy and activism Continuous collaboration Potential attrition point Self-directed motivations Positive withinproject relationship Trust, acknowledgem ent, mentorship culture Active collaboration culture culture Positive withinproject and external relationships Initiating participation
  • 23. The collaboration cycle – India culture Potential attrition point Initiating participation Personal interest Selfdirected motivations Personal interest, self promotion Education and outreach, self-promotion, acknowledgement Potential attrition point Continuous collaboration Potential attrition point Self-directed motivation, positive withinproject relationship self-promotion, acknowledgement, mentorship culture Active collaboration culture culture Self-directed motivation Positive within-project and external relationships
  • 24. The collaboration cycle – Costa Rica culture Potential attrition point Personal interest Education and outreach, policy and activism, acknowledgement Continuous collaboration Potential attrition point Collective motivations, self-directed motivations Social responsibility, selfefficacy, self-promotion, personal interest positive withinproject relationship Common goals, trust, acknowledgment culture Active collaboration culture culture Positive withinproject and external relationships Initiating participation
  • 25. The collaboration cycle - differences culture Potential attrition point Personal interest Continuous collaboration Self directed motivations vs. within-project relationship Potential attrition point culture Self vs. collective motivations Potential attrition point (only India) Active collaboration culture culture Self directed motivations vs. within project and external relationships Initiating participation
  • 26. Key contributions What brings volunteers to contribute to ecology-related collaborative scientific projects? 1 • Self directed motivations (US, India) • Collective motivations (Costa Rica) Do volunteers’ motivations change over time? 2 • A combination of self directed motivations, internal and external relationships Are the motivating factors similar in different cultures? 3 • Culture has a nuanced but strong effect on motivation and participation in collaborative scientific project
  • 27. Limitations and future work • No generalizability Limitations • Costa Rica survey • Personal cultural perspective • Deepening the Costa Rica study Future work • Extending the study to other countries • Determining the role of technology • Suggesting design guidelines
  • 28. Thank you! Committee members  Dr. Jenny Preece, chair  Dr. Brian Butler  Dr. Kari Kraus  Dr. Katie Shilton  Dr. David Jacobs NSF  Biotracker SoCS grant(10-0352)  Extreme ethnography EAGER grant (11019993 ) Special thanks The Biotracker team, EOL Maggie Rodriguez, Jen Hammock, Carol Boston, Sabah Rubina, Chitra Ravi