The document summarizes the results of a survey asking customers what exceptional service looks like to them. The main findings were that customers want businesses to (1) get to know them and understand their individual needs, (2) show them what they need through knowledgeable and helpful staff, and (3) delight them by going above and beyond their expectations. Some specific aspects that emerged include remembering customer preferences, educating them, being responsive to changes, providing unexpected extras, and following up after purchases. The survey included responses from various industries and sectors to identify trends in customer service expectations.