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Defining Your Cloud Strategy
November 16, 2011



Paul Carmody
SVP, Product Mgmt and Business Development
Agenda




                      Introduction

             Cloud definitions & differences

                 Evaluation framework

                  Performance factors

                       Questions



                                               #defineyourcloud
2
Our intelligent IT
          Infrastructure solutions
          can take your business
          to a higher level.



2,700+ Enterprise Customers   450 Employees   2010 Revenue: $244M   NASDAQ: INAP




                                                                                   #defineyourcloud
3
IT Platform
    Flexibility

                  Performance to
                    the End user



                         #defineyourcloud
4
Poll question




                         Are	
  you	
  currently	
  
                       leveraging	
  the	
  cloud	
  
                          for	
  any	
  of	
  your	
  
                           applica4ons?	
  



                                                         #defineyourcloud
5       CONFIDENTIAL
“Cloud” has become the IT buzzword of the day


From



     “        Maybe I'm an idiot, but I have no
              idea what anyone is talking about.
              What is it? It's complete gibberish.




                                                ”
              It's insane. When is this idiocy
              going to stop?
                        — Larry Ellison




                                      “       There’s no way that company
                                              exists in a year. (referring to
                                              Salesforce.com)
                                                        — Tom Siebel

                                                                             ”
                                                                          #defineyourcloud
6       CONFIDENTIAL
“Cloud” has become the IT buzzword of the day


To



     “       The market as a whole has moved, in
             the past 18 months, from 'what the hell
             is cloud computing?' to 'what do I do
             with it, how do I take advantage of it?'
             2011 will be much more a 'let's do it'




                                                      ”
             year, while 2010 was still a 'let's get to
             know about it' year.
                       — Industry analyst at Ovum




                              “       The cloud services companies of all sizes…




                                                                                  ”
                                      The cloud is for everyone. The cloud is a
                                      democracy.
                                              — Marc Benioff, Salesforce.com


                                                                        #defineyourcloud
7       CONFIDENTIAL
Cloud is simply an evolution of outsourcing the IT stack




                                     “SaaS”
                                        =
                                   Turnkey App


                                “PaaS” = Code
                                  and Load


                             “IaaS” = OSaaS/FSaaS



                                “HWaaS” = MH



                                “DCaaS” = Colo


                                                               #defineyourcloud
8
SaaS has taken off while PaaS has languished




                                      	
  
                                                     Excellent	
  for	
  	
  
                                  “SaaS”	
          non-­‐core	
  apps
                                    	
  =	
  	
  
                               Turnkey	
  App	
  



                                                                Too	
  inflexible	
  for	
  
                             “PaaS” = Code                        prac4cal	
  use
                               and Load




                                                                  #defineyourcloud
9
DCaaS through IaaS form the building blocks of
 strategic applications
 Increased customization




                                                                     Increased agility
                                   “SaaS”
                                      =
                                 Turnkey App


                              “PaaS” = Code
                                and Load


                           “IaaS” = OSaaS/FSaaS



                              “HWaaS” = MH



                              “DCaaS” = Colo

                                                  #defineyourcloud
10
IaaS definitions can be confusing


     Wikipedia
      Public cloud describes cloud computing … whereby resources are dynamically
      provisioned to the general public on a fine-grained, self-service basis over the Internet, via
      web applications/web services, from an off-site third-party provider who bills on a fine-
      grained utility computing basis.

      Private cloud is infrastructure operated solely for a single organization, whether
      managed internally or by a third-party and hosted internally or externally.

      Cloud storage is a model of networked online storage where data is stored on multiple
      virtual servers, generally hosted by third parties, rather than being hosted on dedicated
      servers.



                                                                 Gartner
     Tech Target                                                  In the broadest terms, private cloud computing is a
     Hybrid cloud hosting is a model that                         form of cloud computing that is used by only one
     allows organizations to provision dedicated                  organization, or that ensures that an organization is
     servers and storage and shared cloud                         completely isolated from others. This contrasts with public
     servers and storage on the same network                      cloud computing, where access to the service is open
                                                                  to any customer willing to pay ...



                                                                                                          #defineyourcloud
11        CONFIDENTIAL
Internap defines IaaS as a continuum




                                                 IaaS


                      Private Cloud                             Public Cloud


          App   App       App       App    App           App   App    App      App    App
                                                 Instances



                                              Hypervisor




                                Decreasing Cost, Increasing Capacity
                                Increasing Control and Customization

                                          Cloud Storage




                                                                                     #defineyourcloud
12
Poll question




                    What	
  type	
  of	
  cloud	
  is	
  
                    your	
  business	
  most	
  
                      interested	
  in?	
  




                                                            #defineyourcloud
13   CONFIDENTIAL
Preferred IaaS cloud types depend upon use cases


             Private cloud: standing uses


             •  Maximum managed hosting flexibility
             •  Virtualization farm outsourcing
             •  “Large N” servicing of internal departments
             •  Fine-tuning of VM sizing
             •  Heightened security/compliance sensitivities


             Public cloud: temporary uses


             •  Test/dev
             •  Project websites
             •  Application bursting
             •  “Toe in the water”
             •  Fine-grained pay for use


             Hybrid cloud: mix use


             •  Tiered web app
             •  Platform hybridization

                                                               #defineyourcloud
14   CONFIDENTIAL
Cloud is just one IT platform that
 can be used in conjunction with others

          IT Platform
          Flexibility
                                                                 Give me
                  Application Portfolio Support                  options!

                    Packaged       E-      Custom      Point
                      ERP       commerce    Apps     Solutions




                                                                 Give me
                   Application Optimization                      synergy!

                    Storage/                App       Web
                                Database
                    Archival               servers   servers




                   Colocation   Managed    Private     Public
                                Hosting    Cloud       Cloud


                                                                 #defineyourcloud
15
Every cloud is different.


Questions to consider when
selecting a cloud type:




                             #defineyourcloud
Every cloud is different.


        Questions to consider when
        selecting a cloud type:
Importance to you




                    What level of
                    customization
                    do you need?

                                     #defineyourcloud
Every cloud is different.


        Questions to consider when
        selecting a cloud type:
Importance to you




                                    How much
                                    security?

                    What level of
                    customization
                    do you need?

                                                #defineyourcloud
Every cloud is different.


        Questions to consider when
        selecting a cloud type:
Importance to you




                                    How much
                                    security?
                                                How much
                    What level of               support is
                    customization                needed?
                    do you need?

                                                             #defineyourcloud
Every cloud is different


        Questions to consider when
        selecting a cloud type:
Importance to you




                                                              What about
                                    How much                 performance
                                    security?                 to the end
                                                How much        user?
                    What level of               support is
                    customization                needed?
                    do you need?

                                                             #defineyourcloud
Every second counts in the cloud


         Performance to
         the End user


               1         second of delay in
                         website performance
                         means:


                          7           %customer
                                          fewer conversions
                                                    and:          lost
                                                                           revenue.


       “The Performance of Web Applications: Customers are Won or Lost in One Second,” Bojan Simic (Aberdeen Group, 11/2008)   #defineyourcloud
21
Every second counts in the cloud


        Performance to
        the End user



              58 %
              of enterprises are slowing their
              adoption of cloud-based applications

               because of performance
                                                               concerns.

         Compuware/Vanson Bourne survey of 677 enterprises across North America and Europe, 3/2011   #defineyourcloud
22
The solution: use technologies to accelerate content
 across the entire system




     Cloud latency + network latency = total system latency
                                                              #defineyourcloud
23    CONFIDENTIAL
Conclusion




                 Define what cloud means to your business


              Understand your own specific cloud requirements


              Choose a high-performing flexible cloud solution


              Select a partner that can adapt and grow with you




                                                                 #defineyourcloud
24
IT Platform
     Flexibility

                   Performance to
                     the End user



                          #defineyourcloud
25
Questions?



     www.internap.com
     #defineyourcloud
                        #defineyourcloud
26

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Defining Your Cloud Strategy

  • 1. Defining Your Cloud Strategy November 16, 2011 Paul Carmody SVP, Product Mgmt and Business Development
  • 2. Agenda Introduction Cloud definitions & differences Evaluation framework Performance factors Questions #defineyourcloud 2
  • 3. Our intelligent IT Infrastructure solutions can take your business to a higher level. 2,700+ Enterprise Customers 450 Employees 2010 Revenue: $244M NASDAQ: INAP #defineyourcloud 3
  • 4. IT Platform Flexibility Performance to the End user #defineyourcloud 4
  • 5. Poll question Are  you  currently   leveraging  the  cloud   for  any  of  your   applica4ons?   #defineyourcloud 5 CONFIDENTIAL
  • 6. “Cloud” has become the IT buzzword of the day From “ Maybe I'm an idiot, but I have no idea what anyone is talking about. What is it? It's complete gibberish. ” It's insane. When is this idiocy going to stop? — Larry Ellison “ There’s no way that company exists in a year. (referring to Salesforce.com) — Tom Siebel ” #defineyourcloud 6 CONFIDENTIAL
  • 7. “Cloud” has become the IT buzzword of the day To “ The market as a whole has moved, in the past 18 months, from 'what the hell is cloud computing?' to 'what do I do with it, how do I take advantage of it?' 2011 will be much more a 'let's do it' ” year, while 2010 was still a 'let's get to know about it' year. — Industry analyst at Ovum “ The cloud services companies of all sizes… ” The cloud is for everyone. The cloud is a democracy. — Marc Benioff, Salesforce.com #defineyourcloud 7 CONFIDENTIAL
  • 8. Cloud is simply an evolution of outsourcing the IT stack “SaaS” = Turnkey App “PaaS” = Code and Load “IaaS” = OSaaS/FSaaS “HWaaS” = MH “DCaaS” = Colo #defineyourcloud 8
  • 9. SaaS has taken off while PaaS has languished   Excellent  for     “SaaS”   non-­‐core  apps  =     Turnkey  App   Too  inflexible  for   “PaaS” = Code prac4cal  use and Load #defineyourcloud 9
  • 10. DCaaS through IaaS form the building blocks of strategic applications Increased customization Increased agility “SaaS” = Turnkey App “PaaS” = Code and Load “IaaS” = OSaaS/FSaaS “HWaaS” = MH “DCaaS” = Colo #defineyourcloud 10
  • 11. IaaS definitions can be confusing Wikipedia Public cloud describes cloud computing … whereby resources are dynamically provisioned to the general public on a fine-grained, self-service basis over the Internet, via web applications/web services, from an off-site third-party provider who bills on a fine- grained utility computing basis. Private cloud is infrastructure operated solely for a single organization, whether managed internally or by a third-party and hosted internally or externally. Cloud storage is a model of networked online storage where data is stored on multiple virtual servers, generally hosted by third parties, rather than being hosted on dedicated servers. Gartner Tech Target In the broadest terms, private cloud computing is a Hybrid cloud hosting is a model that form of cloud computing that is used by only one allows organizations to provision dedicated organization, or that ensures that an organization is servers and storage and shared cloud completely isolated from others. This contrasts with public servers and storage on the same network cloud computing, where access to the service is open to any customer willing to pay ... #defineyourcloud 11 CONFIDENTIAL
  • 12. Internap defines IaaS as a continuum IaaS Private Cloud Public Cloud App App App App App App App App App App Instances Hypervisor Decreasing Cost, Increasing Capacity Increasing Control and Customization Cloud Storage #defineyourcloud 12
  • 13. Poll question What  type  of  cloud  is   your  business  most   interested  in?   #defineyourcloud 13 CONFIDENTIAL
  • 14. Preferred IaaS cloud types depend upon use cases Private cloud: standing uses •  Maximum managed hosting flexibility •  Virtualization farm outsourcing •  “Large N” servicing of internal departments •  Fine-tuning of VM sizing •  Heightened security/compliance sensitivities Public cloud: temporary uses •  Test/dev •  Project websites •  Application bursting •  “Toe in the water” •  Fine-grained pay for use Hybrid cloud: mix use •  Tiered web app •  Platform hybridization #defineyourcloud 14 CONFIDENTIAL
  • 15. Cloud is just one IT platform that can be used in conjunction with others IT Platform Flexibility Give me Application Portfolio Support options! Packaged E- Custom Point ERP commerce Apps Solutions Give me Application Optimization synergy! Storage/ App Web Database Archival servers servers Colocation Managed Private Public Hosting Cloud Cloud #defineyourcloud 15
  • 16. Every cloud is different. Questions to consider when selecting a cloud type: #defineyourcloud
  • 17. Every cloud is different. Questions to consider when selecting a cloud type: Importance to you What level of customization do you need? #defineyourcloud
  • 18. Every cloud is different. Questions to consider when selecting a cloud type: Importance to you How much security? What level of customization do you need? #defineyourcloud
  • 19. Every cloud is different. Questions to consider when selecting a cloud type: Importance to you How much security? How much What level of support is customization needed? do you need? #defineyourcloud
  • 20. Every cloud is different Questions to consider when selecting a cloud type: Importance to you What about How much performance security? to the end How much user? What level of support is customization needed? do you need? #defineyourcloud
  • 21. Every second counts in the cloud Performance to the End user 1 second of delay in website performance means: 7 %customer fewer conversions and: lost revenue. “The Performance of Web Applications: Customers are Won or Lost in One Second,” Bojan Simic (Aberdeen Group, 11/2008) #defineyourcloud 21
  • 22. Every second counts in the cloud Performance to the End user 58 % of enterprises are slowing their adoption of cloud-based applications because of performance concerns. Compuware/Vanson Bourne survey of 677 enterprises across North America and Europe, 3/2011 #defineyourcloud 22
  • 23. The solution: use technologies to accelerate content across the entire system Cloud latency + network latency = total system latency #defineyourcloud 23 CONFIDENTIAL
  • 24. Conclusion Define what cloud means to your business Understand your own specific cloud requirements Choose a high-performing flexible cloud solution Select a partner that can adapt and grow with you #defineyourcloud 24
  • 25. IT Platform Flexibility Performance to the End user #defineyourcloud 25
  • 26. Questions? www.internap.com #defineyourcloud #defineyourcloud 26