Eddie is an entrepreneur who recently graduated from college with a degree in computer programming. He has developed an app and wants to start his own business instead of working for a software company. As an entrepreneur, Eddie is risking his personal wealth to establish the business. He is trying to convince some friends to form an entrepreneurial team with complementary skills to help spread out the risk and bring different talents to the venture. Entrepreneurship involves taking risks to develop, organize and manage a business in a competitive marketplace.