Delhi Computers Ltd (DCL) was founded in 1991 and specializes in nonstop computer systems for banks, airlines, insurance and manufacturing firms. DCL nurtures creativity and has an informal atmosphere without a dress code, rewarding managers. DCL hires the best candidates and provides orientation for new employees, giving managers full responsibility. While DCL doubled its sales in 1992 and 1997, its informal management style began to clash with its growth strategy, leading to challenges with management control and losing its entrepreneurial culture.