Deliver validated value

Tip 1: Succes Criteria
Add Success Criteria to Backlog items
Why?
Focus the team(s) on the bigger picture, visualizing the
cathedral we’re creating.
Give the ability to inspect and if necessary adapt in a very
early stage.

Example Succes CriteriaEXAMPLE SUCCESS CRITERIA
Before the first of March 3 existing customers are using the new
module.
The relinquish ratio drops after January 1st from 20% to 10% (less
customers that switch to the competitors).
The Gross Profit earned by this service is 100k in the first month after
release and 1mo after 9 months.
Customers are able to abide to the new law regulation.
The <specific users group> can save at least 25% of their time by
using the new automatic synchronization interface.

Tip 2: Validate Value Board
Idea In Sprint @Users Validate Success Done
Fail

TIP 3: VISUALIZE ASSUMPTION
ON BACKLOG
For example following KPIs
Gross Profit – the margin on the product or service over the last
period
Customer Happiness – the NPS (Net Promotor Score, customer
loyalty), the happiness metric of the customers visiting the review, or
…

VISUALIZE VALUE ON BACKLOG –
STEP 1

STEP 2
Brainstorm with stakeholders on the expected effect on the
KPIs
Summarize the weighted expected effect on the KPIs
Update the backlog with extra columns showing the pos or
neg effect on KPIs

FINAL

EXPECTED IMPACT OF THESE 3
TIPS
Constructive discussions that focus on the customer
No vague expectations of Backlog items
Transparent track of ideas from start to success or failure
Culture of Continuous Learning and Improvement instead of
blaming unsuccessful ideas
Shared focus on important values and KPIs
Ideas become small viable tests
Less annoying discussions on ideas
…

Deliver validated value

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Deliver validated value