De-Mystifying Twitter for Small Business - 2016
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The document provides a comprehensive guide for small businesses on utilizing Twitter as an effective marketing tool. It covers fundamental concepts of Twitter, the significance of social media in customer engagement, and strategies to connect with prospects and customers. Additionally, it includes practical exercises for businesses to enhance their tweeting skills and leverage the platform for sales growth.
De-Mystifying Twitter for Small Business - 2016
- 1. De-Mystifying Twitter for Small Business Tweeting Towards Sales Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution. Remember the trees, please enjoy digitally. Explanatory notes are in plain text.
- 2. Social Media Strategy 1 - Our Approach 2 - Why Social Media Matters 3 - The Customer & Prospect Journey / Strategy! 4 - De-Mystifying Twitter 5 - Twitter Tweeting Exercise 6 - Q&A Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
- 3. Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution. Charlie Conard Co-Founder and Principal Social Go To 245 W 29th Street, Suite #1202 New York, NY 10001 917-573-7275 charlie@socialgoto.com socialgoto.com We help businesses get more and better customers from where their prospects are spending their time... on social media.
- 4. 1 - Our Approach We aim to teach strategy, not detail without understanding. Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
- 5. The Case of the Frustrated Business Owner Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution. Entrepreneurs and business owners today have to be more than experts at what they do; they must be content marketers!
- 6. Learning how social media works âunder the hoodâwill help you take away more from the seminar and understand more later. Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
- 7. For the mechanics about any social platform, subscribe to
- 8. SocialMediaExaminer.com is a great resource for business owners to many social media topics over time. Itâs easy to understand. Mashable.com will keep you up-to-date on technology, important industry news, and social media trends.
- 9. Copyright Š 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution. Social media is always changing. You must always be learning.
- 10. 1 - Congratulations, youâre a CONTENT COMPANY! 2 - Lynda.com can teach âhow toâsâ 3 - Avoid YouTube 4 - Learn from SocialMediaExaminer.com 5 - Keep current with Mashable.com 1 - Our Approach Your Takeaways Copyright Š 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
- 11. 2 - Why Social Media Matters
- 12. Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution. Itâs where the people are. Itâs where people spend their time.
- 13. 6 degrees of separation 4.74 Social media connects people through networks. The world is a lot closer now.
- 14. Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution. Social media accelerates and facilitates word-of-mouth, which is the best way to get new business.
- 15. Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution. Whether or not youâre on social media, people are talking. Perhaps theyâre talking about your business!
- 17. 1 - Itâs where the eyeballs are 2 - Direct dialogue with customers & prospects 3 - Social connections inďŹuence others! 4 - WOM on steroids 5 - The conversation is happening with or without you 2 - Why Social Media Matters Your Takeaways
- 18. 3 - The Prospect & Customer Journey Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution. You must think like your customers, not through the lens of how you think.
- 19. Prospects Customers Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution. Your customers are on a journey. You need to plan steps to nurture them along.
- 20. Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution. Most businesses have 3-5 customer types. Each one has different problems to solve. Think about what their problems are!
- 21. Copyright Š 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution. We use these questions to better understand the big picture!
- 22. Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution. Business owners tend to be too close to their business and see mostly details.
- 23. Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution. Donât miss the forest for the trees! Think about the big picture: your goals and the steps to get there, along with your prospects!
- 24. 1 - Your prospects are on a journey towards purchase. 2 - Today, more of the sales cycle happens without you. 3 - You must think like the customer. 4 - Different customers have different needs/pain points. 5 - Focus on overall business goals; then plan your marketing. 3 - The Prospect & Customer Journey Your Takeaways
- 25. 4 - De-Mystifying Twitter Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution. Often confusing at ďŹrst, Twitter has special qualities that can help many SMB owners promote their business.
- 26. Social media is not a magic solution, nor is it distracting ďŹuff. Social media is a powerful marketing breakthrough, like the telephone was.
- 27. Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
- 28. What is Twitter? â˘Â Micro-blog social media platform ⢠Very small shares â˘Â Special language â˘Â Harder to use â˘Â Practice makes perfect Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
- 29. What is Twitter good for? â˘Â Discovery & research (current) ⢠Real-time events & reporting ⢠Reach new people, often young & techy ⢠Spreading the word â˘Â Offers & Immediate â˘Â Customer service Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
- 30. What is a Tweet? 140 character message (MAX) Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution. Micro blog that usually often has a link or call-to-action to send readers to a place where they can learn more.
- 31. Copyright Š 20156by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
- 32. What is a Retweet (RT)? Re-sharing or giving credit to someone elseâs tweet Copyright Š 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
- 33. What is a Feed? ⢠Stream of tweets you see on your homepage â˘Â Consists of update from users you follow Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
- 34. What is a handle? @yourname @janesmith @theharryshearer @StarJonesEsq @I_love_New_York â˘Â Short ⢠Memorable Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
- 35. What is a mention? @their name @nypl @charlieconard @nytimes @NYmag Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
- 36. Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
- 37. What is a HASH TAG? ⢠Topic (that people might search on) â˘Â PreďŹxed with a # ⢠No spaces or punctuation #hashtag Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
- 38. Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
- 39. Copyright Š 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
- 40. Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution. A good use for the immediacy of twitter is learning about the daily parking rules in NYC!
- 41. Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
- 42. search.twitter.com Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution. Test to see what hashtags are most popular.
- 43. What is a direct message (DM)? â˘Â Private message between TWO people ⢠140 character message (MAX) â˘Â Accept or not from any user â˘Â Write a DM to a user who follows you Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
- 44. What is a URL Shortener? â˘Â Most website addresses are too long ⢠URL shortener gives a shortcut â˘Â Random characters ⢠Can customize ⢠Analytics Bit.ly or Bitly.com Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
- 47. Best Businesses â˘Â Younger audience ⢠More techy ⢠Events â˘Â Offers - followers ⢠Restaurants ⢠Immediate / Trending Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
- 48. 1 - Tweet is a small message (140 characters MAX) 2 - You have a handle @yourname 3 - Refer to othersâ handles @theirname as mentions 4 - #HashTags are searchable topics 5 - Retweeting is sharing or acknowledging a message 6 - DM (Direct Message) is between two people. 7 - Twitter is good for discovery, real time, customer service 4 - De-Mystifying Twitter Your Takeaways Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
- 49. 5 - Twitter Tweeting Exercise Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
- 50. #1: Write a tweet about next weekâs LinkedIn for Business seminar to share the slides afterwards. Thanks @nypl for the #linkedin for #business seminar in #NYC with @johncrant and @charlieconard. Useful slides here: bit.ly/linkedinbizslides (124 characters) Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
- 51. #1: Write a tweet about next weekâs LinkedIn for Business seminar to share the slides afterwards. Thanks @nypl for the #linkedin for #business seminar in #NYC with @johncrant and @charlieconard. Useful slides here: bit.ly/linkedinbizslides (124 characters) Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution. All the color-coded pieces (mentions, hashtags and shortened link) help spread the message!
- 52. Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
- 53. #2: Write a tweet to promote the Shift-a-Shade event. Join @colormejames with #christinahendricks at the @clairol #haircolor #shiftashade #twitterparty 2-3pm EST on Mon 9/14. (108 characters) Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
- 54. #2: Write a tweet to promote the Shift-a-Shade event. Join @colormejames with #christinahendricks at the @clairol #haircolor #shiftashade #twitterparty 2-3pm EST on Mon 9/14. (108 characters) Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution. All the color-coded pieces (mentions, hashtags and shortened link) help spread the message! Participants will go on Twitter at the noted time and use the hashtags to join a group conversation.
- 55. 1 - Practice makes perfect 2 - Make it readable 3 - Use useful hashtags 4 - Use mentions of others 5 - Be a good neighbor: RT, comment, like 6 - Follow others 5 - Twitter Tweeting Exercise Your Takeaways Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
- 56. Copyright Š 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution. Charlie Conard Co-Founder and Principal Social Go To 245 W 29th Street, Suite #1202 New York, NY 10001 917-573-7275 charlie@socialgoto.com socialgoto.com We help businesses get more and better customers from where their prospects are spending their time... on social media.