The document discusses tourism promotion in NWFP (now Khyber Pakhtunkhwa), Pakistan. It notes that while the provincial and federal governments have promoted tourism, they have not fully leveraged the province's assets. In response, NWFP established the Sarhad Tourism Corporation to take responsibility for tourism promotion activities. The corporation aims to develop tourism in partnership with the private sector by identifying attractive sites and offering long-term leases. NWFP, along with Northern Areas, is recognized as Pakistan's main tourism region due to its natural and cultural attractions.