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Medallia © Copyright 2015. Confidential. 1
Deprogramming Gender Bias
Dr. Lauren Jackman
Medallia © Copyright 2015. Confidential. 2
We Value Diversity
• Understanding different perspectives
• Smarter and more innovative
• More discussion, uncovering of unique information,
consideration of alternative views
• Consistently out-perform: capture new emerging markets,
increases in market share and sales revenue
• Female leaders challenge hierarchies and protect shareholders
Building for
diverse users
Better Team
Performance
Better
Company
Performance
Medallia © Copyright 2015. Confidential. 3
• In leadership roles
• In tech roles
Women are Under-Represented
Facebook
Linkedin
Yahoo
Apple
Google
Medallia
Medallia © Copyright 2015. Confidential. 4
Why?
Pipeline &
Continued
Engagement
Biases:
Implicit &
Explicit
Medallia © Copyright 2015. Confidential. 5
Implicit Bias:
Attitudes and stereotypes that
affect our understanding,
behavior, and decision making at
an unconscious level
Medallia © Copyright 2015. Confidential. 6
1: Socialized
• Friends, family, media representations
Why Might We Have Biases?
Medallia © Copyright 2015. Confidential. 7
2) We use mental shortcuts for parsing large amounts of information
Why Might We Have Biases?
“I’d love for you to meet
our head of
Engineering!”
“Looking forward to
meeting him!
These can lead us down the wrong path:
Medallia © Copyright 2015. Confidential. 8
System 1 System 2
Unconscious Conscious
Implicit Explicit
Automatic Deliberate
Fast Slow
Associative Rule Based
Large capacity Small capacity
Dual Process Theory
Medallia © Copyright 2015. Confidential. 9
Male
• AGENTIC
• Assertive
• Competent
• Independent
• Strategic
Gender Stereotypes
Female
• COMMUNAL
• Helpful
• Expressive
• Friendly
• Nurturing
Source: Eagly & Wood (1991) The Journal of Personality and Social Psychology
Medallia © Copyright 2015. Confidential. 10
Medallia © Copyright 2015. Confidential. 11
Use of the word “genius” to describe professors
Medallia © Copyright 2015. Confidential. 12
Stereotypes About the Culture of
Computer Science
• Socially isolated, focused on technology
• Not collaborative, not a helping field
• Masculine interests, “Genius”
People
Work
Values
Source: Master,Allison;Cheryan,Sapna; Meltzoff,Andrew N(2015) Journal of Educational Psychology
Medallia © Copyright 2015. Confidential. 13
Medallia © Copyright 2015. Confidential. 14
What can we do?
Time to Brainstorm!
Medallia © Copyright 2015. Confidential. 15
• Policies that support equality (e.g., flexible hours, parental leave)
• Partner with groups that can help you target diversity in pipeline
• Teach employees about implicit bias
• Don’t interrupt
• Practice mindfulness
Strategies for Combatting Bias
Medallia © Copyright 2015. Confidential. 16
• Target diversity
• Job Descriptions
• Requirements
• Think of hiring in terms of classes/groups
Recruiting
Structure for Success
Source: Brooks & Purdie-Vaughns (2007) Harvard Journal of Law and Gender
Medallia © Copyright 2015. Confidential. 17
Evaluating Candidates
Structure for Success
• Know what skills are most important for the role before evaluating any
candidates
Source: Uhlmann & Cohen (2005) Psychological Science
Medallia © Copyright 2015. Confidential. 18
Evaluating Candidates
Structure for Success
Source: Goldin & Rouse (2000) The American Economic Review
Medallia © Copyright 2015. Confidential. 19
(They Impact Ambient Belonging)
Be Aware of Gendered Cues
Source: Cheryan, Plaut, Davies, & Steele (2009) Journal of Personality and Social Psychology
Medallia © Copyright 2015. Confidential. 20
Thank you!

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Deprogramming Gender Bias

  • 1. Medallia © Copyright 2015. Confidential. 1 Deprogramming Gender Bias Dr. Lauren Jackman
  • 2. Medallia © Copyright 2015. Confidential. 2 We Value Diversity • Understanding different perspectives • Smarter and more innovative • More discussion, uncovering of unique information, consideration of alternative views • Consistently out-perform: capture new emerging markets, increases in market share and sales revenue • Female leaders challenge hierarchies and protect shareholders Building for diverse users Better Team Performance Better Company Performance
  • 3. Medallia © Copyright 2015. Confidential. 3 • In leadership roles • In tech roles Women are Under-Represented Facebook Linkedin Yahoo Apple Google Medallia
  • 4. Medallia © Copyright 2015. Confidential. 4 Why? Pipeline & Continued Engagement Biases: Implicit & Explicit
  • 5. Medallia © Copyright 2015. Confidential. 5 Implicit Bias: Attitudes and stereotypes that affect our understanding, behavior, and decision making at an unconscious level
  • 6. Medallia © Copyright 2015. Confidential. 6 1: Socialized • Friends, family, media representations Why Might We Have Biases?
  • 7. Medallia © Copyright 2015. Confidential. 7 2) We use mental shortcuts for parsing large amounts of information Why Might We Have Biases? “I’d love for you to meet our head of Engineering!” “Looking forward to meeting him! These can lead us down the wrong path:
  • 8. Medallia © Copyright 2015. Confidential. 8 System 1 System 2 Unconscious Conscious Implicit Explicit Automatic Deliberate Fast Slow Associative Rule Based Large capacity Small capacity Dual Process Theory
  • 9. Medallia © Copyright 2015. Confidential. 9 Male • AGENTIC • Assertive • Competent • Independent • Strategic Gender Stereotypes Female • COMMUNAL • Helpful • Expressive • Friendly • Nurturing Source: Eagly & Wood (1991) The Journal of Personality and Social Psychology
  • 10. Medallia © Copyright 2015. Confidential. 10
  • 11. Medallia © Copyright 2015. Confidential. 11 Use of the word “genius” to describe professors
  • 12. Medallia © Copyright 2015. Confidential. 12 Stereotypes About the Culture of Computer Science • Socially isolated, focused on technology • Not collaborative, not a helping field • Masculine interests, “Genius” People Work Values Source: Master,Allison;Cheryan,Sapna; Meltzoff,Andrew N(2015) Journal of Educational Psychology
  • 13. Medallia © Copyright 2015. Confidential. 13
  • 14. Medallia © Copyright 2015. Confidential. 14 What can we do? Time to Brainstorm!
  • 15. Medallia © Copyright 2015. Confidential. 15 • Policies that support equality (e.g., flexible hours, parental leave) • Partner with groups that can help you target diversity in pipeline • Teach employees about implicit bias • Don’t interrupt • Practice mindfulness Strategies for Combatting Bias
  • 16. Medallia © Copyright 2015. Confidential. 16 • Target diversity • Job Descriptions • Requirements • Think of hiring in terms of classes/groups Recruiting Structure for Success Source: Brooks & Purdie-Vaughns (2007) Harvard Journal of Law and Gender
  • 17. Medallia © Copyright 2015. Confidential. 17 Evaluating Candidates Structure for Success • Know what skills are most important for the role before evaluating any candidates Source: Uhlmann & Cohen (2005) Psychological Science
  • 18. Medallia © Copyright 2015. Confidential. 18 Evaluating Candidates Structure for Success Source: Goldin & Rouse (2000) The American Economic Review
  • 19. Medallia © Copyright 2015. Confidential. 19 (They Impact Ambient Belonging) Be Aware of Gendered Cues Source: Cheryan, Plaut, Davies, & Steele (2009) Journal of Personality and Social Psychology
  • 20. Medallia © Copyright 2015. Confidential. 20 Thank you!