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Design
at the
Edges
Design for Developing Countries
Design for the Poorest
Lessons Learned
Reference
Points
Superficial Differences
Society is Organised Differently
guuleed / Flickr
Life’s Practicalities are Different
The Reboot / Flickr
Difference: We Get It
johnjoh / Flickr
‘Developing’ Varies
Literacy
raymondjune / Flickr
Mobiles
andresnilsson1976 / Flickr
Grid Electricity
Lesson
‘Developing’ Varies
14
Improvisation
fbester / Flickr
Uneven Infrastructure
maisha_elonai / Flickr
Access Happens
kiwanja / Flickr
Charging Happens
Fenix
Turning into Business
dharma_for_one / Flickr
Improvisation Mindset
Resource Driven Design
yum9me / Flickr
SMS, Ubiquitous Platform
rickroxburgh.com
Enterprise-Grade SMS
EU Humanitarian Aid & Civil Protection / Flickr
Front-line Field Staff
World Bank / Flickr
Maternal Health
Internews / Flickr
Community Radio Stations
capcase / Flickr
The Swiss Army Knife
Quality Education for $5
Bridge International Academies
Standardisation & Data
Poor Infrastructure
Bridge International Academies
$50 Android Devices
Bridge International Acadmies
$80 Refurbished e-Readers
Lesson
Allow for Improvisation
33
Lesson
Assess Resources
34
Communities
ne / Flickr
Literacy Rates Often Low
dharmasphere / Flickr
Technological Literacy
wink / Flickr
Proximate Literacy
otama / Flickr
ATMs
EU Humanitarian Aid & Civil Protection / Flickr
Reuniting Refugees
Refugees United
Extended Communities
Refugees United
Many People, One Device
One Account, Many People
Lesson
Distributed Capabilities
44
Lesson
Personal is Shared
45
Meaning
Artii / Flickr
Low Literacy = High Literality
Ringtone Icon
swamibu / Flickr
China
m4roon3d / Flickr
India
zz77 / Flickr
Ethiopia
onecle / Flickr
Thailand
Motorola
Learned Metaphors
amrefrance / Flickr
Giving Instructions
Daktari Diagnostics
Literate, Low Education
Lesson
Abstraction Doesn’t Work
57
Lesson
Representation Matters
58
Navigation
Amazon
Navigation is Learned
bluekdesign / Flickr
Models are Hard
Free Photo Fun / Flickr
‘Spatial’ Design Works Better
The Reboot / Flickr
Mobiles Make this Difficult
Motorola
Shallow Navigation, Spatial Design
Lesson
Keep Navigation Shallow
65
Lesson
Spatialise the Design
66
Lesson
Touch is Wonderful
67
Change
swankalot / Flickr
Developed Markets Are Slow
Change is Normal
andrewcurrie / Flickr
Electronic Payments
oddwick / Flickr
Internet Access
meemoo / Flickr
Micro-business Bookkeeping
japsden / Flickr
QR Codes
Lesson
People Will Try Things
75
Lesson
Change is OK
76
Design
at the
Edges
Design is the Same
Different Pragmatics
Future Consumers
Thanks!
Gabriel White
@smallsurfaces
gabriel@smallsurfaces.com

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