Design element 2 - shapes
- 2. Quick Review 7 Design Elements 1. Lines 2. Shapes 3. Space 4. Color 5. Typography 6. Texture 7. Scale 6 Types of Lines 1. Outlines 2. Contour Lines 3. Gesture Lines 4. Sketch Lines 5. Calligraphic Lines 6. Implied Lines
- 3. Types of Shapes that exist Common Shapes (Geometric) Ellipse Triangle Rectangle Trapezoid Pentagon Hexagon Octagon Star Non-Common Shapes (Abstract) Shield Cross Bowling Pin Crescent Hammer Saints Logo
- 4. Basic Purpose of Shapes Within a Design Add contrast to catch a viewer’s attention Direct or control the viewers eye Create a commonly recognized structural element Enhance the meaning of a design Develop a pattern to add complexity or intrigue
- 5. What do you see in this design and what could it connect to?? What could this design be used for? • Science Book Cover • Business Card for person that sells experiment or measurement products • Logo for an aerospace company or testing lab
- 6. Shapes used in Design: 2 Ways Sometimes the shape in the design is the Primary Component. Sometimes the shape is added as a Secondary Component to a design.
- 7. What role do the shapes play here?
- 8. Different shapes promote different meaning: Circular: continuous, uniform, global, encompassing, completeness, wellness, unity, radial motion Square/Rectangle: rigid, together, connected Triangle: strong, important, balance, power Shield: strength, protective, perfection, trust, security
- 10. Circular Examples: Unity Created in 1913, the Olympic symbol includes five interlocked rings of equal size, in five hues, representing the gathering of athletes from all over the world at the Olympic Games. The five colors represented the colors used in national flags. Cycles The multiple orange and yellow bands in the Tide logo can represent the cycles of a laundry machine as well as the circular shape of the machine itself.
- 12. Triangle Examples: Embedded Meaning Logo was redesigned in 1959 as the airline company entered the Jet Age with its first jet service. The new logo represented the swept-wing appearance of a jet flying overhead. It also represents the capital letter “D” of the Greek Alphabet – which is Delta. Visual Connection The third logo for the company in 1997, which retained the 3 stripes from past logos, seeking a modern look and more strength (triangle) as a logo. It was made to resemble a mountain encouraging people to push their limits.
- 14. Square Examples: Secondary Connection The Microsoft logo in current form was created in 2012 and added the 4 color boxes to the name. The “Window” like shape paying tribute to the operating system platform they are well know for. The color squares also connect to the different sectors of the company: windows, office, gaming, and search engine (bing). Recognizable and Progressive The current rendition of the Uber logo was modified in 2016 ditching the “U” from previous logos and going more abstract said to have meaningful elements of the company it hopes to be moving forward. Derived from the bit and the atom, building blocks of technology and the world: clean, luxurious, and futuristic.
- 15. Shield Examples:
- 16. Shield Examples: Iconic Introduced in 2003, the shield was kept and cleaned up to be more sophisticated and modern looking. The shield connects to the custom bringing integrity, strength, reliability, and protection all of which important in the courier industry. Their original slogan of “Safe, Swift, Sure” has since given way to the color simplistic “What can brown do for you”. Personal Significance The Ferrari Logo has a strong personal connection to people he met in 1923. A noble airman by the name of Francesco Baracca. When meeting the family he saw a black stallion, which was the same symbol painted on the body of the pilot’s plane. The yellow of the shield was the color of Enzo’s home land. Logo exhibits power, status, and performance.
- 17. Identify the Company Name and what they do:
- 18. Shapes in Logos