Design for sign up
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The document discusses strategies for motivating people to sign up for a web app. It suggests explaining what the app is, how it works, the benefits of using it, who is already using it successfully, when people can use it, and reducing sign-up friction. The key is to provide multiple levels of details to address different user mindsets and questions, show the end result or value of using the app, and give specific examples and case studies to build trust and credibility.
Design for sign up
- 1. Design for Sign-up How to motivate people to sign up for your web app
- 2. How much time would people decide to use your product?
- 3. 8sec.
- 4. What Are They Thinking?
- 5. What Are They Thinking? Why should I use this software? Is this software worth my time?
- 7. The Sign-up Hurdle Different Strokes for Different Folks Ready to Go Interested but Unsure Fact-finders Skeptical Make it as easy as possible to sign up by eliminating usability problems and unnecessary friction in the interface. The key to designing for them is to provide multiple levels of details so that they can find appropriate answers to their questions. Design for them by providing a solid summary and how-it-works information. Design for them by providing lots of evidence that other people are happy using your software.
- 8. Sign-up Framework Who What Where When Why How
- 10. WHAT Describe WHAT it is Make it OBVIOUS
- 11. 500px
- 12. Pinterest
- 13. HOW Show HOW it works
- 14. HOW Show HOW it works Good how-it-works features provide multiple levels of detail, at increasing depth of description, allowing people to dig deeper as needed.
- 15. Dropbox
- 16. HOW Show the End Result Showing how your application works is even more effective when you can show the end result.
- 17. 1Password
- 18. Readibility
- 19. WHY Explain WHY with Benefits as Well as Features
- 20. WHY Features Benefits Unlimited server space Access from any browser, anytime Add tags to your bookmarks Organize your bookmarks in any way you want Add friends and see their bookmarks Collaborate and share bookmarks with friends Sort by tag or date Easily refind important bookmarks later See related bookmarks Find relevant related content
- 21. Tumblr
- 22. WHO Give examples of WHO is using it To make a person’s decision easier, show them how others have made the same decision and succeeded. Give evidence that others are using it.
- 23. WHO Give examples of WHO is using it • Let people find friends
- 24. Facebook, Like!
- 25. WHO Give examples of WHO is using it • Let people find friends • Provide testimonials
- 26. Basecamp
- 27. WHO Give examples of WHO is using it • Let people find friends • Provide testimonials • Get as specific as you can
- 28. The more specific you can get about how to use your application, the more your software will resonate with your potential audience.
- 29. WHO Give examples of WHO is using it • Let people find friends • Provide testimonials • Get as specific as you can • Success stories/case studies
- 30. Apple 7:40
- 31. WHO Give examples of WHO is using it • Let people find friends • Provide testimonials • Get as specific as you can • Success stories/case studies • Give numbers (when they are big)
- 32. Basecamp
- 33. WHO Give examples of WHO is using it • Let people find friends • Provide testimonials • Get as specific as you can • Success stories/case studies • Give numbers (when they are big) • Appeal to Authority
- 34. MailChimp
- 35. WHO Give examples of WHO is using it • Let people find friends • Provide testimonials • Get as specific as you can • Success stories/case studies • Give numbers (when they are big) • Appeal to Authority • Hypotheticals is OK
- 36. WHEN When can people use it?
- 37. WHEN NOWOffer a way for people to try your software out for free
- 38. WHEN NOWPeople don’t realize the value of something until they’ve actually used it
- 39. WHERE What sorts of activities are people going to use your software for when they’re on the move?
- 41. Reduce Sign-up Friction Don’t Make Creating an Account a Requirement Upon signup, ask only for information that’s absolutely necessary Progressive engagement Progressive engagement allows people to get started using software without committing fully of filling out a sign-up form
- 42. Readibility
- 43. ThankYou