Design Isn't Visual
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The document discusses the complexities of design, emphasizing that it involves not just visual elements but also technical skills and problem-solving abilities. It highlights the importance of purposeful decision-making in design and references Aristotle and Edward Tufte to support its points. The author provides a framework for effective design through defining problems, making purposeful decisions, and testing designs.
Design Isn't Visual
- 2. Design isn’t just visual
- 6. Technical know-how, skill, craft, art - involved in the production manufacturing of making. Using good deliberation, understanding, resulting in deliberate desire to be carried out with cleverness. Aristotle
- 7. Aristotle
- 8. Design is
- 9. Design is problem solving1
- 10. Obtain X unique emails from signup page with Y budget and Z deadline We will target tech-savvy males 18-30 A Break it down Big picture: entire application Problem level: getting emails from splash page Make it specificB
- 12. Edward Tufte Great design is not democratic, it comes from great designers.
- 13. TYPEFACE
- 14. COLOR
- 15. TRANSITION
- 16. IMAGE
- 18. Map
- 19. Test
- 23. 3Map & Test
- 24. I STOLE ALL THE IMAGES FOR THIS PRESENTATION drachdesigns@gmail.com @thomasdrach