Design presentation INT
- 1. Program Introduction Gestalt principles Forms & symbolisms Exercise 1 Exercise 2 >> >> >> >> >>
- 2. Literature Lidwell, William et al: Universal Principles of Design. p. 44-45 + 96-97 + 132-133 + 196-197 + 226-227 Park, Ji Young: Visual Communication in Digital Design. p. 70-73 Dabner, David et al.: Graphic design school. p. 38-39 Lynda.com Photoshop CC Essential Training, with Julieanne Kost (Chapter. 8, 11, 20) >> >> >> >>
- 3. What are you going to learn? Photoshop (basic tools) “Design theory” - gestalt principles, methods for idea generation and conceptdevelopment Work methodical: Wireframes, Mockups, 3-ring-target Grid, Typography, colors, image formats Jpg, Gif, Png etc. >> >> >> >>
- 4. Modern creative agencies Monte Carlo Zulu comedy galla Brian Mørk show MobilePay Outlandish Carlsberg Google Diesel B&O Red Bull Modström Better place
- 6. No style is “boring” be creative
- 7. “My interest is only coding..” …. Companies are looking for creative developers ... Therefore, it is super important to understand in terms of design” >>
- 9. The principle of proximity (nærhed) The principle of closure (lukkethed) The principle of similarity (lighed) The principle of figure/ground (figur/grund)
- 10. 1) Eyes contribute information to the brain 2) By processing and then make sense 3) Good design = An understanding of the process 4) The relationships between visual elements works like the way we think about them
- 38. EXCERCISE 1 Find a website, where you can use more than one gestalt principles
- 39. BREAK...
- 40. FORMS
- 41. Cirkel - Symbolism Warm Eternal whole infinity
- 42. Square - Symbolism Stability Honesty Order (Closure)
- 43. Triangle - Symbolism Purpose Direction Action Progression Warning
- 46. EXERCISE 2 Tutorial 1: Basic shapes, swatches and layers
- 47. EXERCISE 3 Tutorial 2: Icons and images formats
- 48. QUESTIONS?